Sandy Carter - Get Bold: Using Social Media to Create a New Type of Social Business

For crying out loud, IBM gets social media. Dont you think its about time that you do? This is the book to get you started.

Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, its an imperative. Its a book to be embraced, studied, and implemented.

Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these tools for these times.

Chris Brogan, president, Human Business Works

Looking for unparalleled innovation and improvements to the way your organization operates? In Get Bold, Sandy Carter demonstrates how leveraging powerful collaborative tools will transform your business into a vibrant Social Business.

Marcia Conner, Social Business Industry Analyst and coauthor of
The New Social Learning

Sandy gets it. It is all about Social Business and social media, the transformational forces in the world today! Her examples are global and applicable with lessons to help you get started fast!

Loic Le Meur, founder of LeWeb, #1 social media and technology event in Europe

Outstanding!!!! Sandy Carter, Women in Technology Hall of Famer, writes about Social Business in a way that you can just get it. Sandy is a talented social media expertwho really understands the business side of technology.

Carolyn Leighton, founder/chairwoman, WITI (Women in Technology International)

This breakthrough book gives marketers a path to making the entire organization customer-centric using social media with real case studies and strategies for significant ROI. Most importantly, it provides the arguments you need to convince senior management that all departments in the organization must ride the wave together or your company risks getting lost out at sea.

Roy Young, president of MarketingProfs, coauthor of Marketing Champions

Get Bold is not another book full of buzz words that describe social media. It provides a clear blueprint for developing strategies that leverage social media to deliver tangible business results. If you want to create a social enterprise, you need to read this book!

Tony ODriscoll, executive director, Center for Technology Entertainment and Media, Fuqua School of Business, Duke University

For years now, companies have been watching the growing popularity of social networking and asking themselves whether this is something they should pay attention to. In Get Bold, Sandy Carter urges companies to leverage social media to unlock the intellectual capital within their organizations, paving the way for unprecedented innovation and becoming a new type of Social Business. Her book is based on her experiences helping IBM become a world-class Social Business and working with clients around the world and across industries to help them do so as well. Sandy offers the readers of Get Bold an action-oriented Social Business agenda to help them get started today.

Irving Wladawsky-Berger, strategic advisor, IBM and Citigroup; and visiting faculty, MIT and Imperial College

At this moment, we are on the verge of the largest shift in the communications landscape in the history of mankind. For the first time ever, companies can communicate with their constituents in ways never before possible. This more connected and engaged way of doing business, Social Business, will transform the way business gets done well into the next century. In Sandy Carters new book, Get Bold, Sandy illustrates what leading companies are doing to transform their business around a framework to chart their own path to Social Business success. As a core partner of IBMs on Social Business, wed encourage you to pick up this must-read!

Jeff Dachis, CEO of Dachis Group, who coined the phrase Social Business

Using Social Media to Create a New Type of Social Business

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Library of Congress Cataloging-in-Publication Data

Carter, Sandy, 1963
Get bold : using social media to create a new type of social business / Sandy Carter.
p. cm.
ISBN-13: 978-0-13-261831-1 (pbk.)
ISBN-10: 0-13-261831-1
1. Business networks--Computer network resources. 2. Social media--Economic aspects. 3. Business enterprises-
Computer network resources. 4. Online social networks. I. Title.
HD69.S8C37 2011
658.872--dc23
2011027924

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