Guy Kawasaki - The Art of Social Media: Power Tips for Power Users
Here you can read online Guy Kawasaki - The Art of Social Media: Power Tips for Power Users full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2014, publisher: Portfolio, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Romance novel
Science fiction
Adventure
Detective
Science
History
Home and family
Prose
Art
Politics
Computer
Non-fiction
Religion
Business
Children
Humor
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
- Book:The Art of Social Media: Power Tips for Power Users
- Author:
- Publisher:Portfolio
- Genre:
- Year:2014
- Rating:5 / 5
- Favourites:Add to favourites
- Your mark:
The Art of Social Media: Power Tips for Power Users: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "The Art of Social Media: Power Tips for Power Users" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
But theres no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person hes ever met, to offer The Art of Social Mediathe one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, great stuff, no fluff.
Guy Kawasaki: author's other books
Who wrote The Art of Social Media: Power Tips for Power Users? Find out the surname, the name of the author of the book and a list of all author's works by series.
The Art of Social Media: Power Tips for Power Users — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "The Art of Social Media: Power Tips for Power Users" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Font size:
Interval:
Bookmark:
ALSO BY GUY KAWASAKI
APE: Author, Publisher, Entrepreneur
Enchantment
What the Plus!
The Macintosh Way
Reality Check
How to Drive Your Competition Crazy
Rules for Revolutionaries
Selling the Dream
Hindsights
The Computer Curmudgeon
Database 101
PORTFOLIO / PENGUIN
Published by the Penguin Group
Penguin Group (USA) LLC
375 Hudson Street
New York, New York 10014
USA | Canada | UK | Ireland | Australia | New Zealand | India | South Africa | China
penguin.com
A Penguin Random House Company
First published by Portfolio / Penguin, a member of Penguin Group (USA) LLC, 2014
Copyright 2014 by Guy Kawasaki and Peg Fitzpatrick
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
Illustration credits
Pages : Google Inc., used with permission
: MyCrazyGoodLife.com
: Peter Adams
: Photo by Guy Kawasaki
: Photo by Peg Fitzpatrick
: Eric Harvey Brown
: Calvin Lee, Mayhem Studios
: Photo by Nohemi Kawasaki
Other images courtesy of the authors
ISBN 978-0-698-19767-1
Version_1
There is nothing to writing. All you do is sit down at a typewriter and bleed.
ERNEST HEMINGWAY
GUY KAWASAKI is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business (University of California Berkeley). Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google.
PEG FITZPATRICK is a social-media strategist and director of digital media for Kreussler Inc. Shes spearheaded successful social-media campaigns for Motorola, Google, Audi, Canva, and Virgin. When she dies and meets Saint Peter, the first thing hell say is, I follow you on Pinterest.
GUY AND PEG are the social-media equivalent of Jack Bauer and Chloe OBrian in Guys favorite TV show, . Guy is Jack: kicking ass and doing whatever it takes with no regard for policies, protocols, and procedures. Peg is Chloe: Jacks trusted friend, on a computer telling Jack where to go and what to do in order to keep the train on the tracks.
The quality of any advice anybody has to offer has to be judged against the quality of life they actually lead.
DOUGLAS ADAMS , THE ULTIMATE H ITCHHIKER S GUIDE : FI VE COMPLETE NOVELS A ND ONE STORY
Do not follow where the path may lead. Go instead where there is no path and leave a trail.
RALPH WALDO EMERSON
The purpose of this book is to enable you to rock social media. We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or for an organization.
To make our perspective clear, Peg and I are in the trenches of social media, not in a war room back at headquarters. We acquired our knowledge through experimentation and diligence, not pontification, sophistry, and conference attendance.
Still, do not take our word as gospel. These are our tips, tricks, and insights, and we hope they work for you. In a perfect world, however, you would develop better techniques than ours, and youd tell us how to improve our game too.
There are two versions of this book: electronic and printed. The electronic version has several hundred hyperlinks (underlined in the print version) that you can click on for added convenience. The printed version obviously doesnt have hyperlinks, but youll have no problem using it without them.
Finally, let me explain the voice of this book. It combines our knowledge, but just one of us, Guy, wrote it, because multiple voices are tiresome for readers and we are all about making everything invigorating, fast, and easy.
Guy Kawasaki
Peg Fitzpatrick
July 2014
If the only prayer you said was thank you, that would be enough.
MEISTER ECKHART
Thanks to all our beta testers, who made hundreds of improvements to this book: Jessica Ann, Katie Boertman, Dave Bullis, Will Carpenter, Noelle Chun, Katie Clark, Brock Cline, Chris Coffee, Julie Deneen, Mandy Edwards, Sandy Fischler, Hctor Garca, Isabella Gong, Ian Gotts, Liz Green, Andy Jones, Susan Jones, Stephanie Kong, Stephen Levine, Rachelle Mandik, Dr. Christina McCale, Henry McCormack, Carol Meyers, Lessie Mitch, Heme Mohan, Donna Moritz, Martha Muzychka, Anne OConnell, Ken Olan, Arya Patnik, Paul Radich, Rebekah Radice, Jerad Reimers, Phillipe Rodriquez, Bernd Rubel, Bonnie Sainsbury, Antonella Santoro, Martin Shervington, Emily Taylor, Jennifer Thome, Thomas Tonkin, Halley Suitt Tucker, Sarah Wagoner, Stephanie Weaver, Shawn Welch, Erika White, Susan Wright-Boucher, and Joyce Yee.
And thanks to all the people who work for social-media platforms and for the companies that make social-media tools. We could not do what we do without you.
How to Optimize Your Profile
Do what you can, with what you have, where you are.
THEODORE ROOSEVELT
L ets start with the basics. All social-media platforms provide a profile page for you to explain who you are. This is for biographical information and images. An effective profile is vital because people use it to make a snap judgment about your account.
The goal of a profile is to convince people to pay attention to your social-media activities. Essentially, it is a rsum for the entire world to see and judge. This chapter explains how to optimize your profile to maximize its effectiveness.
1. Pick a Neutral Screen Name
Before we work on your profile, lets pick a good screen name. Todays clever name, such as @MartiniMom or @HatTrickHank, is tomorrows regret, and youre not going to work for the same company forever, so @GuyMacEvangelist is risky too. Imagine its two years from now and youre looking for a job. Now pick a name.
You probably already have a screen name, but the longer you use a lousy one, the harder it will be to change it later, and the more negative effects it will cause. Our recommendation is that you use a simple and logical screen name. In my case, thats Guy Kawasaki, not G. Kawasaki, GT Kawasaki, or G. T. Kawasaki. This is not the place for cleverness or complexity, so make it easy for people to find and remember you.
2. Optimize for Five Seconds
People do not study profiles. They spend a few seconds looking and make a snap decision. If this were online dating, think Tinder (swipe right for yes, swipe left for no) versus eHarmony (complete the Relationship Questionnaire).
Your profile should give the impression that you are likable, trustworthy, and competent. Platforms provide space for this information:
Font size:
Interval:
Bookmark:
Similar books «The Art of Social Media: Power Tips for Power Users»
Look at similar books to The Art of Social Media: Power Tips for Power Users. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Discussion, reviews of the book The Art of Social Media: Power Tips for Power Users and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.