Benji Rabhan - Failure is Obsolete: The Ultimate Strategy to Create Recurring Success in Your Business and Your Life

Benji Rabhan

FAILURE IS OBSOLETE

The Ultimate Strategy to Create
Recurring Success in Your Business and Your Life

2013 Benji Rabhan. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review).

Disclaimer: The Publisher and the Author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the Author or the Publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

ISBN 978-1-61448-507-0 paperback
ISBN 978-1-61448-508-7 eBook

Blazon Press
an imprint of Morgan James Publishing
The Entrepreneurial Publisher
5 Penn Plaza, 23rd Floor,
New York City, New York 10001
(212) 655-5470 office (516) 908-4496 fax
www.MorganJamesPublishing.com

Cover design, illustrations, and layout by ClickCore.

THIS BOOK IS DEDICATED TO:

My parents, Joe and Bebe Rabhan, for putting
up with the frustrating child I know I was
and for always loving and supporting me.

My amazingly awesome team at MorrisCore,
especially Julie and Pat, for helping me implement
more of my ideas, more quickly than I
ever could on my own.

Most of all, to my loving wife, Jenna, for continuing
to love and support me and for listening
to my crazy-sounding theories.

What is this all about? Can you really predict success on a reliable basis?

How to use this strategy to be more successful, more often.

How to use the Test Before You Test strategy to make better, more profitable decisions in your business whether youre just starting out, or have a multimillion-dollar company.

How to use the Test Before You Test strategy to help your website be more effective.

How to use the Test Before You Test strategy in your everyday decisions from dating to careers to retirement.

If theres only one thing you take away from this book, this is it.

I have a confession to make. I never really liked reading. To me books take too long to get to the point. They cloud up otherwise great information with too many words. So why would I ever write one?

Great question. The answer is because books are still one of the best ways to get important information into the hands of lots and lots of people for practically nothing, and the information in this book is important. Very important. It could completely change the way you think and make decisions in your business and your everyday life.

For now, I want to do you a favor. I started out by saying I never liked to read. So I want to take the pressure off you. Since this is a book about efficiency and behavior, Ive organized it to work for you. No matter what your learning style.

If you love reading books cover to cover go for it.

If you tend to skip around, reading the stuff that looks interesting awesome! I like you already.

If you just want to look at the pictures youll probably pick up some gems that way too. Or at least I hope youll be entertained.

You should read Chapter One. It lays out the foundation of the Test Before You Test strategy youll soon see why I call it the ultimate strategy to create recurring success in your business and your life. Once you understand the concepts there, you can absorb the rest of the chapters in whatever order you wish. Skip around. Just look at the pictures. Read the first paragraph and the last paragraph. Just read the bolded bits its up to you.

Ive also included short sidetracks throughout the book. These are resources, sidebars, little things to think about which may or may not have something to do with whats being discussed in the chapter. Feel free to read these as they come along. Or save them all for the end. Or read them all first. Again, its up to you.

Once youve read chapter one, feel free to explore. However, I do have some recommendations for you:

If you have a business and want to grow, or if you want to start a business and arent sure how, check out Section 2: Business

If you want to learn how to optimize your website for higher conversions, check out Section 3: Your Website.

If you want to make better and faster decisions in your life and learn how to read other peoples behavior, check out Section 4: Life.

Finally, Ill be listing websites, tools, software and other resources throughout. Youll find a handy reference list of all of them on our website. Just visit www.FailureisObsolete.com/reference-list

Okay, enough talk. Lets get going!

You might have read this books title and thought, thats pretty crazy. How can something like failure be obsolete? I thought the same thing. (Thats what made it a good book title.)

The truth is failure isnt completely obsolete. Everyone is going to fail sometimes. Ive learned over the years its important to embrace your failures and learn from them quickly. But, as youll discover later in this book, Ive figured out how to use certain techniques to minimize failure to practically zero. When you can predict a successful outcome to a scenario before it begins, youll know what to do to eliminate failure. With the way this methodology works, failure really does seem obsolete sometimes.

Ive never been a big collector of things. Baseball cards, marbles, stuffed toys none of the usual childhood things really held my attention. But I do collect typewriters. They have always fascinated me as things of beauty worth preserving. It amazes me to think that typewriters were originally completely mechanical no electric parts. So much like computers, but without software or code or even a power switch.

When I think of obsolete things, I think of typewriters so thats whats up with that.