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Keith Rosen - Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

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How many salespeople (and managers) are not realizing their fullest potential? What stands in the way to greater performance isnt something they dont have but something they dont get consistently: effective coaching. Unfortunately; most managers dont deliver consistent, effective coaching or have the coaching skills needed to make a long term, positive impact on their salespeoples performance. They act as Chief Problem Solversand get far too involved in fixing their peoples problems; then get frustrated about their salespeoples inability to improve.

Coaching Salespeople into Sales Champions provides a proven coaching framework used by the worlds leading sales organizations so that managers can confidently facilitative powerful, engaging coaching conversations that help you reach your business objectives faster and win more sales today.

Winner of 6 International Best Book Awards, this book has already been endorsed by dozens of top sales organizations such as Microsoft, Oracle, Google, American Express, IBM, PepsiCo, The New York Rangers, The New York Knicks and thought leaders including Brian Tracy, Ziglar, Tom Hopkins, Denis Waitley and Tony Alessandra, Tony Parinello and Jill Konrath as the number one book on sales coaching and management coach training.

Sales training alone is not enough. Your people cant always diagnose their own skill deficiencies, nor can they coach themselves out of a slump. Managers focus on spreadsheets and treat symptoms instead of uncovering the root cause, so similar problems persist. Good coaching taps into peoples individuality and motivation, builds confidence & fosters deeper accountability.

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Table of Contents Praise for Coaching Salespeople into Sales Champions - photo 1
Table of Contents

Praise for Coaching Salespeople into Sales Champions
Winning in sales is no different than winning in life. As someone who has done a lot of personal and professional coaching over the years, I see tremendous value for anyone who reads this book. If the reader will embrace Keiths philosophy around coaching, they can certainly expect to win in all areas of their life, while making a profound and measurable impact on their salespeoples performance and attitude.
Dr. Denis Waitley
Best-Selling Author of The Seeds of
Greatness and The Psychology of Winning

There is no other single activity to boost sales that works better than sales coaching and this book is the best ever written on how to do it well.
Brian Tracy, Author of Getting Rich Your Own Way

Fluffless! Rosen continues to give practical, A to Z how-to advice. After you read it, simply do it!

Anthony Parinello, Author of Selling to VITO

Keith has done a tremendous job outlining the importance of coaching versus managing. Implementing Keiths playbook will drive the development of high performance salespeople and superior results.
Kelly Carioti, Vice President of PepsiCo,
Specialty and Self-Service Retail

There are very few good books published for sales managers and most of them are filled with biased ideology and abstract concepts. Keith Rosens book is refreshingly practical. It contains concrete steps on what to coach, how to coach and how to bring out peoples hidden talents without resentment, or frustration. This is the clearly the best book on sales coaching Ive seen in a long time.
Gerhard Gschwandtner, Founder and
Publisher of Selling Power

This is a book that will truly take entire sales organizations to the next level. Keith is spot on, and his approach to accountability in the coaching process is what so many salespeople and sales managers are missing.

Tom Ziglar, CEO of Ziglar, Inc.

To lead is to serve and to truly serve is to coach. In a world of hyper competition and talent shortages, pithy leadership quotes wont be enough. In Keith Rosens brilliant book youll not only learn how to create a winning culture and a competitive advantage for your team through coaching but also how to create and leave a legacy that youll be proud of. These lessons, if applied, have the power to transform your team, your management career, and your life.

Vince Thompson, Author of Ignited
When it comes to building a top sales organization, Keith has got the market cornered on tactical leadership strategies for todays workforce. Coaching Salespeople into Sales Champions is a winning playbook for managers who need to strengthen and invigorate their sales team through executive sales coaching.

David Hirsch, Director of Business to Business Vertical
Markets Group, Google

We can give salespeople all of the training in the world, we can inspire them and motivate them, we can even provide them with the latest and greatest technology... but in todays highly competitive marketplace, we can measurably accelerate their success through coaching and this is the tactical playbook to help get it done!
Michael Norton, Chairman of the Board and Founder, CanDoGo

Keith offers insightful but practical coaching. It is easy to get so blinded by the drive for results that you dont even realize your actions are working against you. Coaching Salespeople into Sales Champions will help you identify what truly supports your sales team and provides a guide to putting it into action every day.

Margo Manning, Senior Vice President of Sales and Training,
Dave and Busters, Inc.

This book will inspire you to take a fresh new look at what you have become familiar with doing every day, as you lead and interact with your sales team. Each chapter is full of approaches that have been proven to work, tools to develop better skills, and applications of concepts that are illustrated through real life scenarios. Time invested with this material will improve your coaching and interpersonal skills, while unlocking your sales teams hidden potential. Coaching Salespeople into Sales Champions is a must-read for any sales manager.

Robb King II, Vice President of Operations, Paul Davis Restoration, Inc.

Keith Rosen has crafted an intuitive coachs handbook for sales executives who are looking to maximize their forces talents to generate more sales in an increasingly competitive marketplace.

David Thompson, CEO & Co-Founder of Genius.com

Coaching Salespeople into Sales Champions is highly recommended reading for managers and executives who are looking to improve their sales organization and avoid the myriad of pitfalls that can hurt sales performance. Keith effectively addresses the burning issue regarding successful leadership and coaching sales teams, which we all know is a huge challenge in every company.

Razi Imam, CEO of Landslide Technologies Inc.

Keiths high-energy seminars gave my sales team the skills and confidence to take their process to the next level. In his latest book Coaching Salespeople into Sales Champions, Keith once again addresses real world skills for both sales managers and salespeople. Simply put: If you want your salespeople to have the same laser-focused intensity that my sales team now has, I suggest you not only read this book, but study it and implement it!

Michael B. Kirven, CEO of Bluewolf
To my wife Lori and my three children Jessica Jett and Nicole who - photo 2
To my wife, Lori, and my three children,
Jessica, Jett, and Nicole,
who continually remind me that at any age,
dreams really can come true.
You keep my eyes focused on my priorities
and the daily miracles in life that really matter.
You are the center of my universe
and will always be my greatest source of inspiration.
I am forever grateful to have you in my life.
ABOUT THE AUTHOR
KEITH ROSEN, MCCTHE EXECUTIVE SALES COACH
Keith Rosen is the President of Profit Builders and the executive sales coach that top managers, sales professionals, and executives in many of the worlds leading companies call first. As a prominent, engaging speaker, Master Coach, and well-known author of many books and articles, Keith is one of the foremost authorities on assisting people to achieve positive, measurable changes in their attitudes, in their behaviors, and in their results.
For his work as a pioneer and a leader in the coaching profession, both Inc. and Fast Company magazines named Keith one of the five most respected and influential executive coaches in the country. Software Sales Journal named Keiths coaching firm, Profit Builders, one of the Top Nine Best Training Firms.
Keith is also the author of Time Management for Sales Professionals, The Complete Idiots Guide to Cold Calling, as well as The Complete Idiots Guide to Closing the Sale.
Keiths articles can be found in Selling Power Magazine and has appeared in feature stories in the New York Times, Inc. magazine, The Washington Times, Sales and Marketing Management, the Wall Street Journal, TheStreet.com, and Entrepreneur radio. Keith is also a frequent contributor on Selling Power Live, CBSNews.com, and has been appointed as the Expert Sales Advisor for AllBusiness.com.
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