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Wayne Winston - Microsoft Excel 2019 Data Analysis and Business Modeling

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Master business modeling and analysis techniques with Microsoft Excel 2019 and Office 365 and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide helps you use Excel to ask the right questions and get accurate, actionable answers. New coverage ranges from Power Query/Get & Transform to Office 365 Geography and Stock data types. Practice with more than 800 problems, many based on actual challenges faced by working analysts. Solve real business problems with Exceland build your competitive advantage:Quickly transition from Excel basics to sophisticated analytics Use PowerQuery or Get & Transform to connect, combine, and refine data sources Leverage Office 365s new Geography and Stock data types and six new functions Illuminate insights from geographic and temporal data with 3D Maps Summarize data with pivot tables, descriptive statistics, histograms, and Pareto charts Use Excel trend curves, multiple regression, and exponential smoothing Delve into key financial, statistical, and time functions Master all of Excels great charts Quickly create forecasts from historical time-based data Use Solver to optimize product mix, logistics, work schedules, and investmentsand even rate sports teams Run Monte Carlo simulations on stock prices and bidding models Learn about basic probability and Bayes Theorem Use the Data Model and Power Pivot to effectively build and use relational data sources inside an Excel workbook Automate repetitive analytics tasks by using macros

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Contents Microsoft Excel 2019 Data Analysis and Business Modeling Sixth - photo 1
Contents
Microsoft Excel 2019 Data Analysis and Business Modeling

Sixth Edition

Wayne L. Winston

Microsoft Excel 2019 Data Analysis and Business Modeling Sixth Edition - photo 2

Microsoft Excel 2019 Data Analysis and Business Modeling, Sixth Edition

Published with the authorization of Microsoft Corporation by:

Pearson Education, Inc.

Copyright 2019 by Pearson Education, Inc.

All rights reserved. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearsoned.com/permissions/. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-1-5093-0588-9
ISBN-10: 1-5093-0588-2

Library of Congress Control Number: 2019933467

1 19

Trademarks

Microsoft and the trademarks listed at http://www.microsoft.com on the Trademarks webpage are trademarks of the Microsoft group of companies. All other marks are property of their respective owners.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an as is basis. The author, the publisher, and Microsoft Corporation shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.

Special Sales

For information about buying this title in bulk quantities, or for special sales opportunities (which may include electronic versions; custom cover designs; and content particular to your business, training goals, marketing focus, or branding interests), please contact our corporate sales department at or (800) 382-3419.

Editor-in-Chief: Brett Bartow

Executive Editor: Loretta Yates

Sponsoring Editor: Charvi Arora

Development Editor: Rick Kughen

Managing Editor: Sandra Schroeder

Senior Project Editor: Tracey Croom

Project Editor: Charlotte Kughen

Copy Editor: Rick Kughen

Indexer: Cheryl Lenser

Proofreader: Gill Editorial Services

Technical Editor: David Franson

Editorial Assistant : Cindy Teeters

Compositor: Bronkella Publishing LLC

Graphics: TJ Graham Art

To Vivian, Jen, and Greg, You are all so great, and I love all of you so much!

Contents at a glance
About the author
Wayne L Winston is Professor Emeritus of Decision Sciences at the Indiana - photo 3

Wayne L. Winston is Professor Emeritus of Decision Sciences at the Indiana University School of Business. He has also taught at the University of Houston and Wake Forest. He has won more than 40 teaching awards and taught Excel modeling and analytics at many Fortune 500 companies, accounting firms, the U.S. Army, and the U.S. Navy. He is a two-time Jeopardy! champion, and also is a co-developer of a player tracking system utilized by Mark Cuban and the Dallas Mavericks.

Introduction

Whether you work for a Fortune 500 corporation, a small company, a government agency, or a not-for-profit organization, if youre reading this introduction, the chances are you use Microsoft Excel in your daily work. Your job probably involves summarizing, reporting, and analyzing data. It might also involve building analytic models to help your employer increase profits, reduce costs, or manage operations more efficiently.

Since 1999, Ive taught thousands of analysts at organizations such as Abbott Labs, Booz Allen Hamilton consulting, Bristol-Myers Squibb, Broadcom, Cisco Systems, Deloitte Consulting, Drugstore.com, eBay, Eli Lilly, Ford, General Electric, General Motors, Intel, Microsoft, MGM Hotels, Morgan Stanley, NCR, Owens Corning, Pfizer, Proctor & Gamble, PWC, Sabre, Schlumberger, Tellabs, 3M, the U.S. Army, the U.S. Department of Defense, the U.S. Navy, and Verizon how to use Excel more efficiently and productively in their jobs. Students have often told me that the tools and methods I teach in my classes have saved them hours of time each week and provided them with new and improved approaches for analyzing important business problems.

Ive used the techniques described in this book in my own consulting practice to solve many business problems. For example, I have used Excel to help the Dallas Mavericks and New York Knickerbockers NBA basketball teams evaluate referees, players, and lineups. During the last 20 years, I have also taught Excel business modeling and data analysis classes to MBA students at Indiana Universitys Kelley School of Business, the University of Houstons Bauer College of Business, and the Wake Forest Professional MBA Program. (As proof of my teaching excellence, I have won more than 45 teaching awards and have won the schools overall MBA teaching award six times.) Also, I would like to note that 95 percent of MBA students at Indiana University took my spreadsheet modeling class even though it was an elective.

The book you have in your hands is an attempt to make these successful classes available to everyone. Here is why I think the book will help you learn how to use Excel more effectively:

  • The materials have been tested while teaching thousands of analysts working for Fortune 500 corporations and government agencies.

  • Ive written the book as though I am talking to the reader. I hope this approach transfers the spirit of a successful classroom environment to the written page.

  • I teach by example, which makes concepts easier to master. These examples are constructed to have a real-world feel. Many of the examples are based on questions sent to me by employees of Fortune 500 corporations.

For the most part, I lead you through the approaches I take in Excel to set up and answer a wide range of data analysis and business questions. You can follow along with my explanations by referring to the sample worksheets that accompany each example. However, I have also included template files for the books examples on the companion website (MicrosoftPressStore.com/Excel2019DataAnalysis/downloads). If you want to, you can use these templates to work directly with Excel and complete each example on your own.

Generally, the chapters in this book are short and organized around a single concept. You should be able to master the content of most chapters with at most two hours of study. By looking at the questions that begin each chapter, youll gain an idea about the types of problems youll be able to solve after mastering a chapters topics.

In addition to learning about Excel formulas, you will learn some important math in a painless fashion. For example, youll learn about statistics, forecasting, optimization models, Monte Carlo simulation, inventory modeling, and the mathematics of waiting in line. You will also learn about some recent developments in business thinking, such as real options, customer value, and mathematical pricing models.

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