Table of Contents
List of Figures
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List of Tables
Landmarks
Contextual Design
Design for Life
Second Edition
Karen Holtzblatt
Hugh Beyer
InContext Design
Table of Contents
Copyright
Morgan Kaufmann is an imprint of Elsevier
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ISBN: 978-0-12-800894-2
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Acclaim for Contextual Design: Design for Life
At GM, we are committed to putting the customer at the center of everything we do. By better understanding our customers, Contextual Design helps us drive innovation and design for their needs today .
Mike Hichme Director, Vehicle User Interface
If you are going to the rainforest, you need a guide. Contextual Design has been that guide at Autodesk.
Amar Hanspal Senior Vice President, Products, Autodesk
At Wolters Kluwer, a global technology, software and professional information services company, one of our core values is to Focus on Customer Success. With customers at the center of what we do, we leverage Contextual Design as one of our core customer insight techniques. For years weve used Contextual Design as a best practice for driving innovation and designing award-winning products for our customers including professionals in the tax, accounting, audit, health, legal, regulatory, government, risk and compliance fields .
Karen Abramson Chief Executive Officer, Wolters Kluwer Tax and Accounting
For many years, Holtzblatt and Beyer have been pioneers in the field of human-computer interaction, showing how the context of computer use can be (and needs to be) the central focus of analysis and design. This book conveys the understanding and wisdom that they have gained from their experience in Contextual Design in a form that is accessible to students and design practitioners. It has been updated to reflect the new realities of interacting with computers, as people move to mobile and ubiquitous computing. It will serve as a guide and handbook for the next generation of interaction designers, and as a result we can expect the usability and appropriateness of computer systems to be continue improving.
Terry Winograd Professor Computer Science, Stanford University
Dedication
To all the teams we have worked with to all the employees of InContext to all the professors who taught Contextual Design and all their students to the industry for valuing user centered design.
Acknowledgments
When we first started our consulting business we said wed run the company until we put ourselves out of businessuntil the industry come to accept the primacy of user data in the design process and indeed, the primacy of product design itselfdeliberate design of the structure of the product and the user experience. Well, InContext is still in business today but our goals have largely been metthe field of user experience design is real and companies know they need this function. Not every company has the skill and not every product or IT organization knows the power of designing with databut they know that it is now an expected part of product design. Much has happened in the last 19 years since the first book was printed.
This kind of industry change only results from a grassroot movement. We have provided an effective, repeatable process that works for teams. We have been spokespersons for user-centered design techniques and for our new techniques that help teams create a cool user experience. But our efforts and presentations alone would never have transformed the industry. We have been humbled and excited by the number of universities now using our books as core to their curriculum. We have been blessed by companies hiring us to help their teams learn the techniques. We have been honored with recognition of our contributions. But without the user researchers, user interface designers, marketers, product managers, directors, and all the rest taking up the methods and using them on real projects, little in the industry would have changed. We extend our deepest gratitude to the academics and practitioners who have helped to spread the word and used the processes in their own work. We know that you tune the process to your needsthats to be expectedbut you have taken on the core tenants of user-centered design, and we are thankful that you think that our techniques can help you deliver wonderful and successful products.