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Krum - Cool infographics: effective communication with data visualization and design

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Krum Cool infographics: effective communication with data visualization and design
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The science of infographics -- Online infographics -- Infographics and SEO -- Infographic resumes -- Internal confidential infographics -- Designing infographics -- Design resources.;Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work; Shares the tools and techniques for creating great infographics; Covers online infographics used for marketing, including social media and search engine optimization (SEO); Shows how to market your skills with a visual, infographic resume; Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers. With Cool Infographics, youll learn to create infographics to successfully reach your target audience and tell clear stories with your data.--Amazon.com.

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Cool Infographics Effective Communication with Data Visualization and Design - photo 1

Cool Infographics: Effective Communication with Data Visualization and Design

Published by
John Wiley & Sons, Inc.
10475 Crosspoint Boulevard
Indianapolis, IN 46256
www.wiley.com

Copyright 2014 by John Wiley & Sons, Inc., Indianapolis, Indiana
Published simultaneously in Canada

ISBN: 978-1-118-58230-5
ISBN: 978-1-118-58228-2 (ebk)
ISBN: 978-1-118-83715-3 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that Internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services please contact our Customer Care Department within the United States at (877) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2013948016

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

For Dale, in whose eyes my company is at least as important as Googlebut maybe not as big a deal as Apple. Within a week of opening my company, he asked a random hairdresser, My dad has his own company, InfoNewt. Have you heard of it?

You're the reason I keep dreaming big.

About the Author
Randy Krum is the founder and president of InfoNewt wwwinfonewtcom a - photo 2

Randy Krum is the founder and president of InfoNewt ( www.infonewt.com ), a data visualization and infographics design company. In 2007, he started the Cool Infographics blog ( www.coolinfographics.com ) as a hobby, which has since grown into one of the worlds most popular websites focused on infographics.

Randy is a designer of data visualizations and infographics for both online and internal use for clients. He is also a frequent speaker at conferences, professional organizations, MBA classes, corporate meetings, and government agencies. He was honored to be selected as the 2012 Central Intelligence Agency speaker series presenter. With a degree in mechanical engineering rather than graphic design and 15 years of prior experience working for consumer product companies, Randy focuses on telling visual stories with data.

Credits

EXECUTIVE EDITOR
Carol Long

SENIOR PROJECT EDITOR
Adaobi Obi Tulton

TECHNICAL EDITOR
Nancy Gage

PRODUCTION EDITOR
Christine Mugnolo

COPY EDITOR
San Dee Philips

EDITORIAL MANAGER
Mary Beth Wakefield

FREELANCER EDITORIAL MANAGER
Rosemarie Graham

ASSOCIATE DIRECTOR OF MARKETING
David Mayhew

MARKETING MANAGER
Ashley Zurcher

BUSINESS MANAGER
Amy Knies

VICE PRESIDENT AND EXECUTIVE GROUP PUBLISHER
Richard Swadley

VICE PRESIDENT AND EXECUTIVE PUBLISHER
Neil Edde

ASSOCIATE PUBLISHER
Jim Minatel

PROJECT COORDINATOR, COVER
Katie Crocker

COMPOSITOR
Maureen Forys, Happenstance Type-O-Rama

PROOFREADER
Sarah Kaikini, Word One New York

INDEXER
Robert Swanson

COVER IMAGE
Courtesy of Ray Vella

COVER DESIGNER
Randy Krum

Acknowledgements

I must first thank Carol Long from John Wiley & Sons whose first question, Have you considered writing a book? led ultimately to the one you are holding. I might have put it off indefinitely if not for Carols confidence in me.

At John Wiley & Sons I especially thank Adaobi Obi Tulton, my project editor, for her patience with this first-time author and her enthusiasm for the project. Thanks also to Nancy Gage ( www.coroflot.com/n-gage ), Ashley Zurcher, San Dee Phillips, Christine Mugnolo, Katie Wisor, and the many other people involved in bringing this book together.

Heartfelt appreciation to my good friend Penny Sansbury for acting as my personal editor. Penny not only brought her technical writing background to the table, but shes the kind of friend from whom I am guaranteed to get honest feedback.

Thanks to designer Ray Vella for adapting one of his infographics for use as the cover design.

Special thanks to all the companies and designers of the data visualizations and infographic designs included in this book. Your generosity helps us all learn to be better designers.

I owe a debt of gratitude to the thousands of visitors and subscribers to the Cool Infographics blog and to all the readers that have contributed comments and submitted infographics, and everyone that contacted me over the years to share their support.

I offer both thanks and encouragement for the thousands of infographic designers throughout the world. Your work has taught me, inspired me, and convinces me we will be doing this work for a long time to come.

I must also thank my parents, Sue and Bill, for always encouraging me to explore my interests and teaching me not to be afraid of going my own way.

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