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Mark Stacey - Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data

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Mark Stacey Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data

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Go beyond design concepts and learn to build state-of-the-art visualizationsThe visualization experts at Microsofts Pragmatic Works have created a full-color, step-by-step guide to building specific types of visualizations. The book thoroughly covers the Microsoft toolset for data analysis and visualization, including Excel, and explores best practices for choosing a data visualization design, selecting tools from the Microsoft stack, and building a dynamic data visualization from start to finish. Youll examine different types of visualizations, their strengths and weaknesses, and when to use each one. Data visualization tools unlock the stories within the data, enabling you to present it in a way that is useful for making business decisionsThis full-color guide introduces data visualization design concepts, then explains the various Microsoft tools used to store and display dataFeatures a detailed discussion of various classes of visualizations, their uses, and the appropriate tools for each Includes practical implementations of various visualizations and best practices for using themCovers out-of-the-box Microsoft tools, custom-developed illustrations and implementations, and code examplesVisual Intelligence: Microsoft Tools and Techniques for Visualizing Data arms you with best practices and the knowledge to choose and build dynamic data visualizations.

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Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data

Published by

John Wiley & Sons, Inc.

10475 Crosspoint Boulevard

Indianapolis, IN 46256

www.wiley.com

Copyright 2013 by John Wiley & Sons, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-1-118-38803-7

ISBN: 978-1-118-43936-4 (ebk)

ISBN: 978-1-118-41752-2 (ebk)

ISBN: 978-1-118-70750-0 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that Internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Library of Congress Control Number: 2013932100

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

About the Authors

Mark Stacey , entrepreneur, CEO and founder of Aphelion Software, works tirelessly to cross the business/technical boundaries in Business Intelligence, and consults in both Sharepoint and SQL. He is a frequent speaker at SQL, SharePoint, and BI industry events, tweets at @MarkGStacey , and blogs at http://markgstacey.net .

Mark works with data at scale in industries such as vehicle tracking, mining, finance, insurance and retail, and has developed data warehouses in both SMP and MPP, built Master Data Management solutions, and created real time analytics systems for multiple customers. Mark is currently developing a predictive analytics platform to help predict accidents. He lives by the motto Data Driven Decisions. This is his second book, after SharePoint 2010 Business Intelligence 24-Hour Trainer (Wrox, 2011).

Joe Salvatore has over 15 years of Information Technology experience and presently is a Business Intelligence Architect with Pragmatic Works Consulting. He specializes in data access architecture, data integration especially extract transformation and load (ETL), and Microsoft business intelligence solution design and development.

Joe is an accomplished SQL Server author and contributor to Professional SQL Server 2005 Administration (Wrox, 2006), Professional Microsoft SQL Server 2008 Administration (Wrox, 2008), and Microsoft SQL Server Reporting Services Recipes: for Designing Expert Reports (Wrox, 2010). He was the lead technical editor for Professional Microsoft SQL Server Reporting Services 2012 (Wrox, 2012).

Joe is a Microsoft Certified Professional with IT Professional (MCITP) certifications for SQL Server 2005 and 2008 Business Intelligence Developer, as well as having Technology Specialist (MCTS) certifications for SQL Server 2005 and 2008 Business Intelligence Development and Maintenance.

He attended data warehousing worldwide innovator Ralph Kimballs Dimensional Modeling in Depth and Data Warehouse ETL in Depth classes, and regularly attends industry conferences such as the Microsoft Business Intelligence Conference and the Professional Association for SQL Server (PASS) Summits.

Joe designed content areas for Microsoft Certified IT Professional Exam 70-446 Designing a Business Intelligence Solution by Using Microsoft SQL Server 2005, and participated in an invitation only design review of Katmai (SQL Server 2008).

Adam Jorgensen is the President of Pragmatic Works and a Director at large for the Professional Association of SQL Server. As a Microsoft SQL Server MVP he has extensive experience with SQL Server, SharePoint, and analytics over the past 13 years. His focus is primarily on helping organizations and executives drive value through new technology solutions, management techniques, and financial optimization. He is especially focused in the areas of OLAP, Cloud and Big Data, and working on solutions to make those technologies real for the enterprise.

He regularly speaks in person and virtually at industry group events, major conferences, Code Camps, and SQL Saturday events on strategic and technical topics. He has co-authored white papers and books on business intelligence, among other topics.

Prior to his work with Pragmatic Works, Adam garnered extensive technical and managerial experience in industries including automotive, manufacturing, software, education, security, and retail. He has delivered high-performance, highly available systems as well as niche specialty systems for a variety of clients around the world. These systems deliver critical operations and analytics for firms like Toyota Motor Company, Dealer Track, American Auto eXchange, NASDAQ, Goldman Sachs, Deutsche Bank, Clipper Wind Power, Rayonier, and Microsoft.

About the Contributor

Dan English , is a Microsoft SQL Server MVP and the Business Intelligence Practice Manager at Superior Consulting Services in Minneapolis, MN. He has been developing with Microsoft technologies since 1996 and has focused on data warehousing and business intelligence since 2004. Dan has presented for the Minnesota SQL Server user group, the Microsoft Minnesota BI user group, Minnesota TechFuse, along with SQL Server and SharePoint Saturday events. He is also an avid blogger and tweeter.

Dan holds a Bachelor of Science degree in Business Administration from Minnesota State University Mankato. He is an MCITP: Business Intelligence Developer 2005 and 2008, a Microsoft Certified Technology Specialist (MCTS) for Microsoft SQL Server Business IntelligenceImplementation and Maintenance, and also Microsoft Office SharePoint Server 2007Configuring.

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