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Cliff Atkinson - Beyond bullet points: using Microsoft PowerPoint to create presentations that inform, motivate, and inspire

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Unlock the amazing story buried in your presentationand forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, youll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentationsand your business impact!

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Beyond Bullet Points, 3rd Edition
Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire
Cliff Atkinson

Copyright 2011 Cliff Atkinson

Microsoft Press books are available through booksellers and distributors worldwide. For further information about international editions, contact your local Microsoft Corporation office or contact Microsoft Press International directly at fax (425) 936-7329. Visit our Web site at .

Microsoft and the trademarks listed at http://www.microsoft.com/about/legal/en/us/IntellectualProperty/Trademarks/EN-US.aspx are trademarks of the Microsoft group of companies. All other marks are property of their respective owners.

The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred.

The images used in the following figures are copyright iStockphoto.com and the artist. For more information about an image, enter the file number in the Search box at the iStockphoto.com website.

1-8: Building, #2201015; 1-9: Gavel and flag, #804982; 1-10: Money, #2557065; 1-12: Prescription, #2996720 X-Ray, #1231514; 2-14: PDA, #12816202; 6-14: Magnifying glass, #307057; 8-4: Clipboards, #576498, #3793238, #3831334; 8-5: Clipboard, #1825380; 8-6: Toolbox, #1459715 Charts, #2168557; 8-9: Brain, #2565668; 8-16: Light bulb, #8315449 Stopwatch, #13901118 Money, #5509580; 8-19: Closed sign, #10507982; 10-8: Racers, #2158582 Stopwatch, #2208715 Hurdle, #3272327 Racetrack, #2548145; 10-12: Calendar, #3513709 Monitor, #496871 Checklist, #223288; 10-13: Paper, #773703 Org Chart, #815535 Buildings, #976238 Yoga pose, #1850531; 10-19: Oil well, #3418353 Adding machine ribbon, #877076 Spreadsheet, #926275 No Sale, #3627711 Money tray, #1886778; 10-21: People, #141425 Cars, #3146730 Taxis, #506002 Airplane, #829923; 10-22: People, #340892 Map, #2497505; 10-25: Watch, #590167 Gears, #2748397; 10-29: DNA, #129259; 10-33: Dartboard, #2669473 Darts, #3483998 Credit card, #2140018 Calculator, #3328335 Percentages, #3211485; E-4: People, #450125

This book expresses the authors views and opinions. The information contained in this book is provided without any express, statutory, or implied warranties. Neither the authors, Microsoft Corporation, nor its resellers, or distributors will be held liable for any damages caused or alleged to be caused either directly or indirectly by this book.

Microsoft Press

Dedication

To my partner, Andrew .

Cliff Atkinson

SPECIAL OFFER: Upgrade this ebook with OReilly

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Please note that upgrade offers are not available from sample content.

A Note Regarding Supplemental Files

Supplemental files and examples for this book can be found at http://examples.oreilly.com/9780735627352-files/. Please use a standard desktop web browser to access these files, as they may not be accessible from all ereader devices.

All code files or examples referenced in the book will be available online. For physical books that ship with an accompanying disc, whenever possible, weve posted all CD/DVD content. Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to .

Acknowledgments

MY THANKS to Kim Spilker and the teams at Microsoft Press and OReilly, who graciously provided me with the opportunity to update this book in a third edition. Thanks to my editing team of Valerie Woolley, Steve Sagman, and Roger LeBlanc, and to Brenda Bazylewski and the iStockphoto community for the stock photography used in many of the presentation examples.

Thanks to those who inspired the foundation of the BBP approach most profoundly: Richard E. Mayers important work on multimedia learning, Barbara Mintos revolutionary critical-thinking methodology, Jonathan Pryces insights on structuring and outlining information, the engineers who developed the STOP proposal-writing method at Hughes Aircraft, and the media producers who practice their craft here in Los Angeles.

A special thanks to the many BBP readers and workshop participantsyour courage in applying BBP often against great odds gives me hope that BBP will continue to make a difference in the world.

Introduction

I ORIGINALLY WROTEBeyond Bullet Points in 2005 to offer a new way for people to create Microsoft PowerPoint presentations more effectively. I never imagined that shortly after the books publication, the impact of the Beyond Bullet Points (BBP) approach would make headlines in the New York Times, the Wall Street Journal, and the Los Angeles Times. Since then, interest in BBP has elevated the first edition of this book to bestseller status, at one point reaching the #4 sales rank out of all books at Amazon.com. It turns out that BBP is striking a chord with people who have a simple desireto move beyond the bullet points that keep both presenters and audiences trapped, frustrated, and alienated from one another.

People are finding that BBP really works for them and that once they try this approach, they cant go back to the old way of using PowerPoint. Since the first edition of this book was published, BBP has been even more thoroughly road-tested and resoundingly audience-approved. Individuals report a process that is practical, orderly, focused, and disciplined, and organizations are finding a methodology that is attainable, effective, efficient, and scalable.

BBP is working today across an incredible range of professions and purposes. It will help you frame and facilitate a conversation with your audience, and it will guide you on how and where and why to use PowerPoint. Lately, questions about BBP have shifted from How do I do this? to How does my organization do this? which indicates that the approach is taking hold at a deeper level and setting the stage for a broader movement of people who support and use BBP every day.

The underlying system of BBP in this book is the same as in the first two editions, offering a way to turn general theories about communication into the practical things you do when you open a new PowerPoint presentation tomorrow morning.

How this Book Is Organized

As in the previous edition of this book, I take you step by step, chapter by chapter, through the BBP process. Chapters , introduces a fun exercise called BBP Visual Improv. This book is designed to be a practical guide that you keep close at hand while you work on PowerPoint presentations, as well as a source of ongoing inspiration.

For many people, BBP turns the conventional thinking about PowerPoint presentations upside-down and unlocks the potential that has always been available in the software tool, as well as in the people who use it. The heart of this book is really about people communicating with people. By using a commonly available software tool to help you to do that, you can find focus, clarity, and engagement. I hope youll find that and much more in this book, as you make and tell your own presentation stories beyond bullet points .

Where to Get the Companion Content

The companion content Web page for this book includes copies of key tools described in the book; a bonus chapter, Chapter 11, which introduces a fun exercise called BBP Visual Improv; and PDF versions of the BBP Ground Rules and BBP Checklists that you can use as a desktop reference. These files, as well as other information, can be downloaded from www.beyondbulletpoints.com or the following page:

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