Alexia Brue - Well+Good: 100 Healthy Recipes + Expert Advice for Better Living

INTRODUCTION

Well+Good launched in the summer of 2009. We had a grand total of two staffersAlexia and Melisseand relied on the free Wi-Fi at New York Citys Jivamukti Yoga Caf (many, many green smoothies and grain bowls were consumed as thanks). We were two thirty-something journalists, whod left our careers in magazines to start a website devoted to the burgeoning wellness scene, which, at the time, no other company was covering in a detailed or dedicated way.

For context: During this time, the healthy food scene was just beginning to pop. Whole Foods was opening more locations, and an intense interest in where our ingredients came from was growing. Farm-to-table restaurants and juice bars were just beginning to gain traction and buzz. Boutique fitness studios, devoted to just one type of workout, were emerging. And New Yorkers, post-recession, were looking for holistic practices and services much closer to home and easier on their wallets than trips to Bali, Thailand, or Canyon Ranch. So we did what we do best and wrote about itall of it.

In those early days, we didnt necessarily have what youd call a proper business plan, but we had a clear purpose and a pactif, after six months, anyone was reading our writing (other than our well-intentioned friends and families), wed build a real website and devote all of our time to making Well+Good our everything.

So we did. We tried workouts, credible nutrition concepts, every sound healthy approach attempting to fill in where Western life and lifestyle journalism left holes; we covered them all and we learned a lot. Workout studios filled up, beauty products sold out, and many of the experts we featured became household names.

Healthy living became a way of life and a way to connect with others. Instead of happy hour, people were grabbing a juice or sweatworking with colleagues. Culturally, we went from Wait, whats almond butter? to being able to buy it in every store. It all happened so fast. And we like to think we had a hand in that.

Now, 10 years later, the wellness world has exploded, both culturally and economically. Well+Good has grown to a staff of 60-plus supertalented people. And we reach an audience of more than 10 million people a month with our award-winning content.

Our mission has remained fairly unchanged: Well+Good is a trusted advisor for navigating the ever-expandingand sometimes confusingworld of wellness. We define and demystify what it means to live a healthy life: breaking down both contemporary health practices and centuries-old traditions (yes, these can exist in harmony); calling and covering trends; and letting people know what to skip altogether.

But above all, we want your time on Well+Good, whether its reading our daily articles, attending one of our in-person TALKS, joining us for a Well+Good Retreat, or even just scrolling through our Instagram feed, to be the best part of your day. We want to continue to transform lives and welcome people into the world of wellness in a way that works for them.

OUR MISSION HAS REMAINED FAIRLY UNCHANGED: WELL+GOOD IS A TRUSTED ADVISOR FOR NAVIGATING THE EVER-EXPANDINGAND SOMETIMES CONFUSINGWORLD OF WELLNESS.

As a digital media company, were especially excited to share this tangible book that you can leave out on your counter, splatter with food, and dog-ear to your hearts content. We always joke that you cant hug the internetbut you can hug this cookbook, which is filled with recipes from 100 of the healthiest people out there: wellness luminaries whom we respect, whose careers weve been covering for years, and who live crazy-busy lives, just like you do.

We tapped these wellness experts to share the recipes theyve made at home 80 trillion times and will make a trillion morethese recipes are that good, and that easy. In this book, the experts have let us into their kitchens, and were thrilled to earn a spot in yours. We owe a lot of gratitude to the people featured in this book, and to those whove worked tirelessly behind the scenes. It takes a village, and were incredibly thankful to ours.

Tell us which recipes you make and become obsessed with! Were at @iamwellandgood and @wellandgoodeats on Instagram. Whether youve been with us since that first article, recently found us online, or just learned about us from this book, were glad youre part of our community. And it makes us so happy to share our story and this cookbook with you.