Angela Hammond - Conscious Online Marketing for the Modern Healer: Best Practice Tips for Yoga Teachers & Natural Medicine Practitioners

The conscious online marketer is educated in the workings of online marketing and engages with it without compromising integrity or passion. There are no hard sells. There are no aggressive, pushy tactics or desperation in the approach.

Theres a wholesome drive to create an online community of like-minded people and to have your soulful messages reach across the globe. Theres a natural style and beauty in your online marketing and your passion will resonate throughout your offerings.

Thats conscious online marketing. Its letting go of the need and desperation for money; instead its about a real connection with your inner voice. Be a conscious online marketer and be open to the possibilities it will bring. Let go of limitations and embrace all of whats possible.

This book is my inner voice wanting to share best practice tips that will help you on your way. Regardless of what stage youre on with your healing business, theres always room for inner reflection and finding a deeper connection with your community. Tap into the passion that brought you to your business; that real drive to offer healing techniques to the modern world thats full of disharmony and discontent, in whatever format it may be manifesting. This book will assist you in offering your services to more people, to increasing your client base in a good way, using tips that will give you energy, rather than depleting it.

Lets say that you have been in business for a while. You are good at what you do and theres no limit to the passion you have. You love it when a new client walks in the door and they trust in your knowledge and experience (even if its limited). Like the feeling you get when a new yoga student is doing their first downward facing dog, that youre the teacher they chose to show them this transformational yoga pose its invigorating and feeds your passion to attract more new students.

Theres no limit to your passion. You have the skills and the drive to follow your dream and you love what you do. This will attract a certain number of clients. Your passion is an attracter field and people will come. These people, if your yoga class or treatment blows them away, will tell their friends and then they will sign up with you. Word of mouth is such a valuable form of marketing and really needs to be at the forefront of your marketing strategy. The good thing with this type of marketing is that you just need to be consistently good at what you do and word of mouth will happen. Theres no need to be pushy or desperate for your clients to tell their friends. Just do what comes naturally to you and it will happen.

Word of mouth and your passion will bring people to you. These forms of marketing will provide treatment bookings during the week, but there are still a lot of gaps in your schedule. You will have a few students attend your yoga classes, but your yoga studio space can fit in a lot more students who are eager to learn from you. Those gaps and empty spaces are the difference between paying your expenses for the month or having to cut expenses out of your lifestyle to make ends meet.

Whatever stage of the journey youre at, you will begin to realise that aside from your qualification and a bit of experience, your passion and word of mouth will only get you so far. You need other skills, skills that you have yet to master or skills that may be a bit rusty and no longer working for you. These skills will get you out there and in the minds of your target market. They will help you reach beyond just word of mouth and will attract a larger number of people needing your help with their health and wellbeing. These skills allow you to share your passion to these people.

This book offers conscious best practice tips that will leave the spam-type tips at the door. The tips presented here are ways to make you feel more engaged and energised by the community youll be working to create. Some tips will be a light-bulb moment for you and youll wish you had known about it from the very beginning. Other tips may not suit you and thats okay. This is all about finding your own path with online marketing. This book is an invitation to look deeper into whats possible, to start implementing what serves you and to let go of what doesnt.

Online marketing is quite a broad term, but does well to encompass all facets of marketing on the internet. Online marketing includes having a website, using social media, sending professional email newsletters and engaging in Search Engine Optimisation (SEO) to help your rankings in Google. More than that though, it also includes publishing articles on industry-rich websites to reach your broader audience.