Diane Gottsman - Modern etiquette for a better life : master all social and business exchanges

Master All Social and Business Exchanges

Diane Gottsman

Americas Go-To Etiquette Expert

The Protocol School of Texas

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To my dad, who left this world too early, but not before showing me the importance of kindness, strength, bravery, respect and most of all, love.

My interest in civility and the responsibility that is required to function in a world that is often harsh and cold goes back to completing a masters degree in sociology and aspiring to interact with underprivileged youth. I found myself working in a childrens shelter where babies and young kids would arrive in the back of a police car, in need of care and shelter while their parents were taken off to jail. Saddened by their circumstances, I was enamored with their strong spirit. I also began to observe a common thread among the older kidsthey didnt feel worthy. One day, while I was working at the shelter, a sweet eleven-year-old girl commented, When I grow up I want to be rich like you. I asked her why she thought I was rich and she said, Your shoes are always so shiny. It struck me these kids desperately needed self-confidence and this young girl needed to know she wasnt limited and could achieve whatever she wanted, regardless of her current situation or socioeconomic level. I suddenly had a plan and I didnt look back. For the past seventeen years, I have had the pleasure of working with university students, corporate executives, nonprofits and CEOs on honing their executive leadership skills. The reality is, its impossible to go through life without experiencing a myriad of awkward moments along the way. My intention in writing this book is to empower you and offer suggestions on how to best respond in both the business and social arena. Whether its a cocktail party, a formal dinner, asking for a raise or surviving a layoff, youll find quick tips that are user-friendly and can be immediately put into use. Life is better when you know what to do next! Etiquette skills in their truest form are about making others comfortable. When you are feeling confident, it shows in your behavior and how you treat other people. The sign of a leader is someone who is capable of conquering sticky situations and putting others at ease. Leaders know how to build genuine relationships and encourage an authentic feeling of trust. When people trust you, they become your closest friends, most loyal clients and strongest advocates. My definition of etiquette is being brave enough to align your words with your actions. Regardless of your wealth money doesnt buy class, only a great pair of shiny shoes. Are you ready to put your best foot forward?