Halbert Gary - The Boron Letters

Copyright 2014 by Bond Halbert

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Bond Halbert Publishing
7510 Sunset Blvd. #1020
Los Angeles, CA 90046
www.bondhalbert.com

310-367-5321

Forward

Even if you are not in marketing or interested in making a lot of money really really fast, what you are about to read will change your life forever.

It may sound too fantastic to believe, but it is true.

You see, the letters which make up this book were written by Gary C. Halbert whose hard hitting no BS style coupled with a brilliant and experienced marketing mind, is nothing short of a mental kick to the head which will give you a real inside look at exactly how to create great marketing campaigns making millions upon millions of dollars.

Many people consider Gary Halbert to be the greatest copywriter in history and they make a great case.

Gary has had more multi-million dollar winning campaigns in more industries than any other copywriter living or dead.

His sales letters, ads and other promotions have generated sales which can only be measured in the BILLIONS.

But, Gary Halbert was far more than the Top Gun of copywriters and he was far more than a marketing maverick. He was also a great mentor to many of todays best copywriters and to his many fans from around the world, who read his breakthrough newsletter (The Gary Halbert Letter)

To them and many more of todays top money makers, he was simply a godsend.

Besides being the guy who wrote one of the most widely mailed sales letter in history, Gary had a really eccentric and fascinating life.

His tale is a true rags to riches story and he once wroteI have been robbed, tied up, gagged, blindfolded, threatened. Ive made and lost millions. I have been eulogized, ostracized and plagiarized. Ive also been both a prison guard and a prison inmate.

It was during his ten months in Californias Boron Federal Prison Camp the letters in this book were written to his youngest son, me.

The Boron Letters are, without doubt, his most personal work and since they were published, the no holds barred letters have become a cult classic among marketers and for good reason.

The simple letters were designed to be a crash course on direct marketing as well as a crash course on life. The letters were never meant to be republished as is. However, they were eventually published as is and the lessons in them have since changed many lives.

To this day, I receive phone calls, letters and communications from around the world from grateful fans testifying how the Boron Letters have changed their lives.

These letters are the greatest gift I have ever received and in a short while you will see exactly why.

As I said, these money making lessons were written in prison and when you are surrounded by every imaginable kind of felon from coke dealers, mafia hit men, common murderers, motorcycle maniacs, bank robbers, embezzlers etc. you dont, as my pop says, pussy foot around.

Prison conversations are blunt and to the point. So are these letters.

The letters are a stripped down version of the most important secrets Gary ever learned about how to make a fortune and they explain exactly how to develop a killer marketing appeal from the ground up.

The wisdom in the book covers everything from layout to offer development and list selection; how to create a winning game planandeverything in this book will also help you create a profitable website.

Here, I will let my pop tell you all about whats in these letters in his own words.

The basics of writing good copy!

The fine points of writing good copy!

What really makes people buy!

How to lead your reader by the hand!

Why you never get a second chance to make a first impressionand why you must hook your reader from the moment he sees your copy!

How to give ads and letters the right look!

Secrets of order pulling layouts!

An essay on closing the sale!

Exactly how to ask for an order!

What you can learn from Alex Haley and his book Roots !

How to make your copy clear and readable!

The surest way to become a big money writer!

Why you should write for money and not for applause!

What to do when you dont know what to do!

How to turn a losing catalog into a multi-million dollar success!

Halt: How memorizing that acronym can keep you out of a lot of trouble!

A prison inmates street smart survival kit!

Why make a bushel of money works better than increase your income!

Six secrets of special deals you can write about in your letters!

A little trick every copywriter should know!

7 exact steps to direct mail success!

The most common marketing mistakes made by beginners!

How to keep going when the going is hard!

How to imprint the process of writing good ad copy on your nerves, muscle fibers, brain cells and every part of your physical and mental being!

An emotional tool kit which can save your life!

The most important key to making really serious money!

How to become a student of markets!

How to use the SRDS list book to make a fortune!

A discussion of a 156-million dollar promotion!

Cheap research: How to make sure youll hit the right nerve!

Examples of winning formulas and double customization!

How to get flowing again when youre stuck!

How to discover the right central selling idea!

How to use envelopes to induce guilt!

A good boilerplate P.S. which can make you money!

How to get orders from people who have already decided not to order!

The best attention grabbers in the world!

How to make your reader picture with pleasure what you are trying to sell!

The ultimate layout for an order coupon!

8 things you should have at hand before you start to write an ad or direct mail piece!

What you must always include in your marketing research!

How to manufacture the aha experience!

Of course you are not going to learn just about making money. This book has personal advice and interesting stories as well.

So sit back, read, learn, laugh and enjoy your ne w and improved outlook on life.

Sincerely,

Bond Halbert

PS Like many others, you might find yourself addicted to Garys writing. If you do crave more effective money making trips, we got your fix at TheGaryHalbertLetter.com The letters on the website are %100 free.

PPS We enabled the lending feature for this book because so many people love to share this valuable information with their kids and other loved ones. Feel free to loan a copy to anyone who could use this information.

mo re free letters at halbertising.com

The Boron Letters

Chapter 1

Tuesday, 5:41 p.m.

June 12, 1984

Dear Bond,

This letter is going to be the first in a long series of letters in which I will attempt to communicate to you a lot of the important things I have learned in the last 46 years.

I am going to try to teach you what I have learned about selling by mail, getting and staying healthy, how to get along with people, and, in general, how to have a good life without getting yourself all screwed up. There will also be stuff about sex, drugs and rock and roll! I'm going to try to write to you every day of the week (except Sunday) and spend about one hour on each letter. That way, by the time I get out of here we should have covered a lot of ground.

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