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Band - Success is in your sphere: leverage the power of relationships to achieve your business goals

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A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage. Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as networking. But in todays hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media friends and connections. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals-using the CAPITAL strategy of relationship-building techniques: {u2022}Consistency: develop good habits to form stronger relationships {u2022}Aggregate: build a personal database of professional contacts {u2022}Prioritize: order your network based on who can help {u2022}Investigate: collect intelligence on the people who are most important to you {u2022}Timely Engagement: create a steady cadence in your outreach {u2022}Adding Value: offer more than a simple follow-up {u2022}Leverage: execute more effectively The basic idea behind these powerful tools is simple: Effective relationship building is not about acquiring new contacts. Its about strengthening your connections with the key people who will help you drive your business forward. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. Youll find cost-effective, high-yield tools that can be implemented via social media and other digital platforms. Youll discover the best-kept secrets of the most popular companies in the world-and time-saving techniques for achieving similar results with your own customers. Most important, you can make the most of what you already have: the simple human connections that make everything worthwhile. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere .

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PRAISE FOR ZVI BAND AND SUCCESS IS IN YOUR SPHERE Having the right - photo 1

PRAISE FOR
ZVI BAND
AND
SUCCESS IS IN YOUR SPHERE

Having the right relationships is critical to your career. Now you have the strategy to develop and leverage those relationships for success.

JORDAN HARBINGER
host of The Jordan Harbinger Show (Apples Best of 2018 Podcast)

Making connections is one thing; maintaining them is another. In todays overconnected world, very few folks can match Zvis experience and expertise when it comes to fostering meaningful relationships in this new landscape.

JAYSON GAIGNARD
creator of Mastermind Talks and author of Mastermind Dinners

What happens after you meet is the most overlooked part of building strong relationships. Zvi is a great resource for best approaches when it comes to deepening existing relationships.

DEREK COBURN
author of Networking Is Not Working

In Success Is in Your Sphere, Zvi offers an easy-to-follow system built on the most important truth about networking: It isnt about collecting names. Its about building relationshipsand when it comes to that, Zvi is one of the best.

PATRICK EWERS
founder and CEO of Mindmaven

One of the most (if not the most) valuable assets a person can have is relationship capital. Only a few understand this, practice it on a daily basis, and use it to build their success. Zvi is definitely one of them. His book draws on real stories and provides cogent advice, suggesting concrete steps readers can take to build their CAPITAL.

ITZIK AMIEL
author of The Attention Switch

Zvi and Contactually have devised a clear process for helping pros keep their most valuable relationships strong, in a way that I have not seen before.

DORIE CLARK
bestselling author of Stand Out, Entrepreneurial You, and Reinventing You

Zvi and his team have built a proven approach to growing your relationship-driven business and dominating the marketand hes giving it to you in this book!

TOM FERRY
host of The Tom Ferry Show and author of Life! By Design

Copyright 2019 by Zvi Band All rights reserved Except as permitted under the - photo 2

Copyright 2019 by Zvi Band. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-045284-6
MHID: 1-26-045284-0

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-045283-9,
MHID: 1-26-045283-2.

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All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

TERMS OF USE

This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

For my father, who counted the stars and for his grandchildren, may they likewise follow their purposes

CONTENTS
INTRODUCTION: RELATIONSHIPS ARE OUR MOST IMPORTANT ASSET

OK, lets get this out of the way. Its pronounced Zvee. It should be pronounced Tsvi as its spelled in Hebrew, but my parents decided to give me the really sweet Z as a first letter. (Yes, the name is Israeli. I was born in Boston.)

Im an introvert. Theres a high likelihood you are, too, given what weve learned about relationship-driven professionals. Im such an extreme introvert that during my freshman year of university, I seriously considered going back to my parents home every weekend just to avoid talking to people (dont cry for me, I ended up having a ton of fun for four years).

This tendency persisted when I started working for a large consulting firm. Our managers were always coaxing us to new hire networking events and telling us about all the opportunities to connect with others. I never believed that networking was an important career skill. In my mind, a room full of professionals trying to meet each other held the same promise of fear and awkwardness as the first slow dance at a friends party. So I clung to the sidelines with people I knew.

My first day at the firm psychologically felt like nails on a chalkboard. And not in a Hi, Im the new hire, please tell me where the bathroom is kind of way, but in a I dont think this is what Im supposed to be doing with my life way. I had always had an interest in entrepreneurship, not because I had created dozens of businesses since I was a toddler, slinging candy bars in middle school for a 25-cent marginI never did any of that. The best gift my parents gave me was to teach me to pursue my passion at all costs, for better or worse. As I learned on my first day on the job, that was not going to come from leading a development team at a government contractor. Something didnt fit. I saw everyone comfortably settling into their new roles, their careers, their work-life balance, but I was feeling anything other than comfortable. As the months went by, the value of pursuing my passion, instilled by my parents, kept directing me toward a more entrepreneurial route.

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