Chris Tuff - The Millennial Whisperer: The Practical, Profit-Focused Playbook for Working With and Motivating the Worlds Largest Generation

As someone who has dedicated his life to motivating people to achieve their full potential, I understand the impact a motivated, hardworking team can have on an organization. The Millennial Whisperer is a true game changer for business leaders who want to get the most out of their Millennial employees. The strategies Chris shares are innovative yet practical, and the stories he uses to illustrate his points are interesting and relatable.

JESSE ITZLER

JesseItzler.com

Entrepreneur, Keynote Speaker, and New York Times bestselling author of Living With a Seal and Living with the Monks

The operating system of any organization is PEOPLE and all people have a desire to be heard and understood. Chris provides an empathetic and pragmatic approach to understanding and communicating with any group of employees, customers, or constituents to drive great results. The strategies and anecdotes in The Millennial Whisperer will help any leader or manager tap into the full potential of their teams especially Millennials!

JOHN DOUGHNEY

Managing Global Client Partner, Facebook

Any good manager is in the communication business. A sure way for managers to fail is to stubbornly stick to their style and expect others to cater. Chris knows this. Communication with an entire generation has changed. Millennial motivations are different. Empowering this generation every single day is the currency that Chris understands. The Millennial Whisperer teaches skills to better communicate with Millennials that will make their work both meaningful and profitable.

BERT WEISS

TheBertShow.com Host, The Bert Show

The Millennial Whisperer should be required reading for every current or future business leader. The strategies Chris shares will not only help you better lead Millennials, but they will help you become a better leader for everyone.

JON GORDON

JonGordon.com

Author of 16 books, including six bestsellers: The Energy Bus , The Carpenter , Training Camp , You Win in the Locker Room First , The Power of Positive Leadership , and The Power of a Positive Team .

Millennials are hardworking and resourceful, two qualities that can take any company to new heights. The Millennial Whisperer will help you attract the right ones to your organization and set them up to succeed.

BEN KIRSHNER ,

CEO, Elite SEM
Ranked as the #1 Best Workplace for Millennials in the US by Fortune Magazine

The Millennial Whisperer is a must-read guidebook to the most-misunderstood generation. Learn more about your future leaders and uncover tactical ways to turn Millennials into your secret weapon.

JEREMY GUTSCHE

CEO of TrendHunter.com and New York Times bestselling author of Better and Faster: The Proven Path to Unstoppable Ideas

Nothing is as significant as the generational changes we are undergoing. Tuff does a great job of outlining some of the misunderstandings we have regarding the Millennial generation as well as tactical ways to turn them into our greatest assets.

STEVE KOONIN ,

CEO Atlanta Hawks Basketball Club

The Millennial Whisperer does a great job summarizing and dumbing down complex generational issues into tactics that provide focus to get the best out of people. Tuff does this all while entertaining the readerthis is a must-read for all CEOs.

RAJ CHOUDHURY ,

President, Brightwave

THE PRACTICAL, PROFIT-FOCUSED PLAYBOOK
FOR WORKING WITH AND MOTIVATING THE WORLDS
LARGEST GENERATION.

CHRIS tuff

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

The Millennial Whisperer

The Practical, Profit-Focused Playbook for Working With and Motivating the Worlds Largest Generation

2019 Chris Tuff

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

ISBN 9781642792775 paperback

ISBN 9781642792799 case laminate

ISBN 9781642792782 eBook

Library of Congress Control Number: 2018911126

Cover Design by:

John Stapleton

Interior Design by:

Chris Treccani

www.3dogcreative.net

Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

Get involved today! Visit
MorganJamesPublishing.com/giving-back

To my amazingly supportive wife, Julie, who cheered me along from the start. This is for you and wouldnt have been possible without you.

And to my daughters, Finley and Marlin, who inspire me to always see the greatness and beauty in life. My hope is the strategies in this book help create even better intergenerational experiences in the workforce that you get to benefit from someday.

And to Richard Ward, Brandon Murphy, David Rollo, Joel Lunenfeld, and Kris Pinto, five Millennial Whisperers who invested in me, showed me how to lead this amazing generation, and gave me the freedom to spread my wings and fly.

Throughout this book, I have tried to recreate events, locales, and conversations from my memories of them and independent research conducted. To maintain as much anonymity as possible, especially in circumstances where conversations were not always pleasant, I have changed names and identifying characteristics and details of people and places, such as physical properties, occupations, and places of residence.

This was done solely to permit me to share the point of the story used without unnecessarily revealing the source of the story.

Additionally, while I have made every effort to ensure that the information in this book was correct at press time, I do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. No two circumstances are the same, so what worked in one organization or with one employee may not work in any other circumstance. You know your company, yourself, your prospects, and your employees better than anyone else. Thus, the information conveyed in here is solely for informational purposes.

Finally, while youll see me reference 22squared throughout this book, the book is a production of The Millennial Whisperer, LLC, a Georgia limited liability company. I am a member and the Chief Executive Officer of The Millennial Whisperer, LLC.

Neither 22squared, Inc., nor any of its officers, agents, or employees has any relationship with the content of this book or The Millennial Whisperer, LLC. The only connection between 22squared and The Millennial Whisperer, LLC is my being both a partner of the agency and a member and Chief Executive Officer of The Millennial Whisperer, LLC, a separate and independent entity.

Millennials are entitled, lazy, spoiled, self-absorbed, and disloyal employeesPeriod!

Are they? Really?

How do we attract, retain, empower, and lead Millennials?

This is one of the most pressing questions I am asked by business leaders from a personnel standpoint. Its one of the biggest challenges facing organizations today.