Tory Johnson - Will Work from Home: Earn the Cash--Without the Commute

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acknowledgments

We wish to extend our sincerest thanks to the women who shared their knowledge and experience for this book. To Meredith Bernstein, who supported our vision of a book on working from home. To our outstanding editor, Adrienne Avila at Berkley Publishers and the Penguin Group, who championed our efforts and secured a yes. We thank you for your bright ideas and clear vision. To the talented team at Berkley, including publisher Leslie Gelbman, managing editor Pam Barricklow, copyeditor Jacky Sach, and designers Steven Ferlauto and Edwin Tse.

Our appreciation also goes to our work-at-home heroes, researchers and writers Evelyn Sacks, Laura Raines, and Rachel Chase. We are grateful to you all for your passion and professionalism on this project. To Willy Spizman and Jenny Corsey of the Spizman Agency for your ongoing promotional support. And a huge thanks to our families and friends who support our work, day in and day out. You make it all worthwhile.

And a special thanks from Tory Johnson to everyone at Good Morning America for giving me the gift of an enormous platform to educate an audience on the range of opportunities to work from home. The feedback and success of those GMA viewers fuel my commitment to this beat.

DISCLAIMER: This book is for informational purposes only. With regard to important decisions that can potentially have significant legal, financial, or other employment consequences, no book can take the place of individual legal, tax, or other professional advice. Law and practices may differ from state to state and locality to locality, are constantly changing, and are open to different interpretations. Readers are advised to consult a lawyer, an accountant, or another professional, as appropriate to the nature of their particular situation, before acting on any of the information in this book.

Introduction

On days when the boss is unbearable, the meetings are endless, commuter traffic is at a standstill, and your babysitter wants to leave early, you cant help but long for a change. There has to be a better way to manage your work and your life. Your job may fund lifes necessities, but the soul-numbing grind leaves little time or energy for family, friends, and the pursuit of personal happiness.

Home is where your heart is, and its often where you want to be, too. Its not that youre ready to retire from work. Youd just like a day that didnt require so much rushing, all of that driving, and so many distractions.

If youve ever wondered if you could work from home whether you could earn real money from a job that satisfies and excites you, design your own office, and work in comfortable clothes on your own scheduleyou are not alone. Youve picked a great time to wonder.

A not-so-quiet revolution is underway in the American workplace. Inspired, or perhaps driven, by todays killer commutes, and the need to juggle multiple personal responsibilities, many wage earners are seeking a better alternative to spending the bulk of their waking hours in a car and a cube. People are leaving the office, ditching the traffic, and heading home to work in record numbers. The phenomenon is called teleworking, and it is working: More employers are embracing the idea and more individuals are benefiting from it.

Thanks to advances in technology, a global economy, and corporate Americas drive to more efficiently turn a profit, a growing number of people are performing their jobs remotely from outside the traditional office. Others are taking advantage of new trends like flextime and job sharing. Theyre switching to more enlightened employers or leaving to start their own businesses.

What everyone is looking for is greater satisfaction in work and more control over their personal lives. We know, because you told us, in no uncertain terms.

A Word from Tory Johnson

It started in 2006, when, as Workplace Contributor for ABCs Good Morning America, I reported on the American workers desire for flexibility on the job and the opportunity to make money from home. The response was immediate and overwhelming.

When I received thousands of e-mails on the subject, it was clear that a nerve was hit.

That incredible response led me to research and report on practical ways to find work outside the office and to offer suggestions for how people could achieve better work/life balance. The research took me well beyond my role as TV Expert, to become an active career coach and advocate for viewers. It was a comfortable role, since thats part of what I do in my job as CEO of Women For Hire, the first and only company to produce recruiting events and services for professional women to connect with top employers. As Good Morning Americas go-to gal on the subject, I answered and advised countless viewers who called, sent e-mails, or wrote letters with specific questions and challenging situations.

Viewers wrote to ask: How can I break away from the cube and ditch the commute? How can I control my hours to care for my elderly parents? How can I make money without paying exorbitant child-care costs? Are there ways to bring in extra cash to pay for vacation and holiday celebrations? What can I do to earn a living if physical or emotional challenges prevent outside work? How can I increase my income in retirement? Is it possible to be a stay-at-home mom and still have a career? How can I be sure a work-from-home opportunity is a legitimate business and not a scam?

It was as if women and men from all over the country, in different circumstances and for diverse reasons, were holding signs with variations of the same messageWill Work from Home.

As I traveled and spoke at my Women For Hire career expos, the topic of how to work from home came up repeatedly. I was stopped in airports and on the street by people seeking a nugget of advice. I realized that everyone needed more than quick answers and suggestions. They wanted a trusted guide.

A Word from Robyn Freedman Spizman

For me, it started when I retired from teaching art and became a stay-at-home mom. I immediately began working at home. A fellow educator suggested I write a book, and while I had no clue how to do it, I figured it out, secured an agent, and got published.

It wasnt easy, but it taught me that income opportunities were still available to me, in or out of the traditional workplace, and that I was capable of learning to do anything (well, almost anything!). At that time, there werent as many work-at-home choices available, so I created my own. An entrepreneur at heart, I taught art classes at home and started a public relations firm to book clients for media appearances.

Wanting to further my own business, I decided to promote myself. I called the local NBC station WXIA-TV and told producers about my first book. That got me a spot on a talk show, where I became a regular, appearing weekly. Twenty-six years later, Im still featured on the local station plus national television, including appearances reporting on gift-giving for NBCs Today show. I am also heard on Star 94 (Star94.com) with The Giftionary Show, based on my book, with the talented radio hosts and afternoon drive team of Cindy and Ray.

One of my regular segments became a hallmark of my success. Every time I did a segment called Money for Moms, the phones would light up at the station and wed be bombarded with calls and requests for information. I began speaking often on ways that women could make money from home. Along the way, I met hundreds of women who had been successful and I had the great pleasure of featuring their products and services on television.

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