Fauzia Burke - Online Marketing for Busy Authors: A Step-By-Step Guide

Ive known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.

R. J. Palacio, author of the New York Times bestseller Wonder

Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesnt understand or wrongly ignores.

Charles Spencer, author of Killers of the King

In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzias approach works, and the steps she has outlined in her book will help any author build a base of readers. Shes simply the best.

Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City

Fauzias creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.

Bill Bradley, former US Senator and author of We Can All Do Better

What author isnt intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.

Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century

Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.

Bob Miller, President and Publisher, Flatiron Books/Macmillan

Always innovative and effective. I have no reservations in recommending Fauzia Burke.

Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster

Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.

Walter Weintz, former Chief Marketing and Sales Officer, Workman Publishing

Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any authors table.

Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House

When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.

Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency

Fauzia Burke is an industry leader in the world of online publicity and marketing. I have recommended Fauzia to many clients, with total confidence, and they have all been thrilled with the results.

Wendy Sherman, literary agent and founder of Wendy Sherman Associates

Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.

Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency

Alan Alda

Arianna Huffington

Arthur Agatston, M.D.

Atul Gawande

Barbara Delinsky

Barbara Ehrenreich

Brian Tracy

Carmine Gallo

Claire Shipman

Daniel G. Amen, M.D.

Daniel Silva

Darren Hardy

Dean Koontz

Deepak Chopra, M.D.

Doug Stanton

Dr. Larry J. Sabato

Elizabeth Edwards

Evan Handler

Frances Mayes

Greg Behrendt

Jacqueline Winspear

Jan Jarboe Russell

Jeffrey Archer

Joe Pantoliano

Kathy Freston

Katty Kay

Kim Edwards

Lee and Bob Woodruff

Lidia Bastianich

Lisa Bloom

Liz Vaccariello

LL Cool J

Lord Charles Spencer

Mallika Chopra

Maria Shriver

Marina Keegan

Marlo Thomas

Masaru Emoto

Mayo Clinic

Melissa Francis

Mika Brzezinski

Mohsin Hamid

Mollie Katzen

Reza Aslan

Richard A. Clarke

Rick Atkinson

Ron Clark

Rory Stewart

S. C. Gwynne

Salman Rushdie

Sandra Lee

Scott Turow

Seth Godin

Sue Grafton

Tana French

Ted Kerasote

Temple Grandin

Tom Brokaw

Tom Wolfe

Tosca Reno

Tracy Chevalier

Vincent Bugliosi

Online Marketing for Busy Authors

Online Marketing for Busy Authors

A Step-by-Step Guide

Fauzia Burke

Online Marketing for Busy Authors

Copyright 2016 by Fauzia Burke

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Ordering information for print editions
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Berrett-Koehler and the BK logo are registered trademarks of Berrett-Koehler Publishers, Inc.

First Edition
Paperback print edition ISBN 978-1-62656-785-6
PDF e-book ISBN 978-1-62656-786-3
IDPF e-book ISBN 978-1-62656-787-0

2016-1

Cover design by Bradford Foltz

Book design and production by Steven Hiatt/Hiatt & Dragon, San Francisco

Copyediting by Steven Hiatt

Proofreading by Tom Hassett

Dedicated to my mother, Nuzhat Subhani, for her unyielding support and her unconditional love