ADVANCE PRAISE FOR
The Introvert Entrepreneur
Filled with powerful stories from entrepreneurs in all stages of business, along with actionable advice, this book is an essential resource for introverts who choose to follow their entrepreneurial vision and carve out their own unique path.
Susan Cain, cofounder of Quiet Revolution LLC and New York Times bestselling author of Quiet: The Power of Introverts in a World That Cant Stop Talking
As a longtime introvert entrepreneur, I was thrilled to discover a toolkit of resources for others like me. This book shows how you can go your own way while still being true to yourself. You can be successful in business without shoutingand you dont have to attend those boring networking events either.
Chris Guillebeau, New York Times bestselling author of The $100 Startup and The Happiness of Pursuit
I have always loved listening to Beth Buelows engaging podcasts. What a treat it is for all of us to learn from her in this well-written and practical book. If you think only extroverts can sell or lead thriving businesses, you will change your mind after reading The Introvert Entrepreneur. Interested in joining the growing ranks of entrepreneurs? This book is the definitive guide to have at your side.
Jennifer B. Kahnweiler, PhD, author of Quiet Influence, The Introverted Leader, and The Genius of Opposites
Having followed Beths work and then reading The Introvert Entrepreneur, Ive realized that many of my ways of engaging with introverts were always based on my preferences rather than considering theirs. Now armed with increased understanding, Ive changed my style and am getting better results in my communications with them. This book now has a permanent home on my desk as a valuable reference.
Christopher Flett, founder of Ghost CEO and author of What Men Dont Tell Women About Business and Market Shark
As an introvert, entrepreneur, and salesperson, I have been waiting for a book like this one. I just didnt know it. Beth Buelow provides the essential guidance and encouragement for those labeled as introverts with the passion to grow their businesses.
John E. Doerr, co-president of RAIN Group and author of Insight Selling: Surprising Research on What Sales Winners Do Differently
Beth Buelows gem of a book is a coach and mentor in your pocket that celebrates your strengths, facilitates your creative thinking, and cheers you along (quietly!), step by step, toward your entrepreneurial dreams. Buelow spurs you to unleash the best of what you have to offerfrom reflection to action, from your FUD (fear, uncertainty, doubt) to your prosperity perspective.
Nancy Ancowitz, author of Self-Promotion for Introverts
Finally, a book about entrepreneurship that celebrates the gifts, skills, and strengths of introverted business owners. The stories, tools, and frameworks will guide and support effective, sustainable business growth for introverts in every type of business.
Pamela Slim, author of Body of Work and Escape from Cubicle Nation
In this book, Beth takes you on a powerful journey, dismantling each of the destructive limiting beliefs that most of us introverts have about why we cant be successful entrepreneurs. This book is an empowering triumph for quiet leaders.
Rory Vaden, New York Times bestselling author of Take the Stairs and Procrastinate on Purpose
What introverted dreamer wouldnt want a smart, successful mentor available in the quiet of their living room? Beth Buelow is just that, and The Introvert Entrepreneur reaches introverts where they live: inside, with their hopes, fears, and questions. An indispensable guide.
Laurie Helgoe, PhD, author of Introvert Power: Why Your Inner Life Is Your Hidden Strength
With wisdom and compassion, Buelow teaches introverts not just how to survive the rigors of entrepreneurship but how their particular gifts and quiet strength can help them thrive and prosper.
Sophia Dembling, author of The Introverts Way and Introverts in Love
PERIGEE
An imprint of Penguin Random House LLC
375 Hudson Street, New York, New York 10014
THE INTROVERT ENTREPRENEUR
Copyright 2015 by Beth L. Buelow
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
ISBN: 978-0-698-19523-3
This book has been registered with the Library of Congress.
First edition: November 2015
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent professional.
While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.
Cover design: Nellys Liang
Cover image: ElStrie/Shutterstock
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Contents
Read This First
You are a walking contradiction.
On the one hand, you are an introvert. You tend to prefer ample alone time. You appreciate blocks of uninterrupted time so you can focus. You enjoy going deep rather than broad in whatever catches your fancy.
On the other hand, you are an entrepreneur. You are required to interact with employees, partners, clients, and customers on a regular basis. You must be accessible and responsive, even when its not convenient. You have to wear multiple hats, taking on everything from product development to social media to finances.
How can one person be both of these things and remain sane? This book is an attempt to answer that question as well as give you, the introvert entrepreneur, tools not only to save your sanity but to build a business that feeds your soul.
Since 2010, Ive been coaching introvert entrepreneursthose who own their own businesses and those who are intrapreneurs, assuming an entrepreneurial role within a larger companyand there are certain challenges that come up over and over again. Heres how my clients typically describe those challenges:
Networking: Its exhausting. People are just trying to sell to each other. Its full of small talk, schmoozing, and insincere invitations to get together sometime.
Sales: Im not very good at it. I dread making calls. People will think Im bothering them. The phrase