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Porter Gale - Your Network Is Your Net Worth

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Porter Gale Your Network Is Your Net Worth

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An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking.
Networking doesnt have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. Weve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways.
A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off.
New ways to network are popping up every dayand Gale tells you how to make the most of thembut even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now its about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity.
In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.

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Praise for Your Network Is Your Net Worth

Be authentic, follow your passions, nurture relationships, and use technology to improve and accelerate your connections. This is a great read with insightful stories and lots of practical tips. Not to mention that Porter has executed this, not just talked about it.

Gary Vaynerchuk, author of Crush It! and The Thank You Economy ; founder VaynerMedia and Winelibrary.tv

This book could not have come at a better time. Today, when our networks are more valuable than ever before, Porter offers the tools that will help us tap into our connections in a way that effortlessly brings exponential returns to our lives and relationships.

Randi Zuckerberg, CEO and founder of Zuckerberg Media

In a time when we all need to learn how to unlock our human potential and make meaningful connections, Porter masterfully articulates the pathways. This is a must-have-read.

David Mayer de Rothschild, British adventurer/environmentalist and author

Like a modern-day Dale Carnegie, Porter unpacks the power of connections that will help all of us unleash the full potential of our professional careers and personal lives. This is the book I wish I had at the start of my career!

Eric Ryan, cofounder of method

In a connected society, we are defined by what we say, what we do, and who we know. As in the real world, social capital is now the measure of ones standing in these digital communities. Porter Gale explains how each of us can more productively contribute to this social economy.

Brian Solis, digital analyst, sociologist and best-selling author

Look at the names on and in this book. Porters title isnt just a cute quip; shes built a priceless collection of friends, colleagues and contacts using it as a mantra, and so can you.

Ryan Holiday, director of marketing, American Apparel

Porters book defines one of the most important and critical missing components of the digital age. That no matter how advanced or powerful or connected our digital equipment is, at the end of the day we are human, and that in itself is the most useful tool we have to create the world we want to live in.

Nick Graham, founder of Joe Boxer

Porters a connector. In fact shes introduced me to more people than I can count. Her book includes the recipe and the secret sauce for networking.

Michael Mina, celebrity chef and owner of eighteen restaurants

Finally, someone has offered real, practical advice on how to grow and flourish as a person amongst all the social technology that surrounds us. Your Network Is Your Net Worth is a must-have guide to success in todays connected world.

Courtney Buechert, CEO of Eleven, Inc.

They say its who you know, not what you know. While this is not entirely true, your network is in fact a crucial tool in advancing toward your own personal goal line. Porters advice is built on real-life success. Your network is your net worth.

Jason Felts, CEO of Virgin Produced

Wonder how to be in social media? First you have to know who you are. Candid yet caring, Porter Gale unlocks the secret of social media success by sharing a core truth: Its what you give to the experience that determines what you get. With Porters counsel, youll learn how helping otherspeople, issues, productsin whom you truly believe will develop a rock-solid foundation for your own social media brand.

Lisa Stone, cofounder and CEO of BlogHer Inc.

Want to bring value to the people you connect? With currency, credibility, and unvarnished honesty, Porter creates a brilliant model of networking for a meaningful purpose. Relating stories of personal challenge while driving efforts at some of the worlds most valuable brands she derives and shares hard-earned tools that anybody can put to work.

Jennifer Aaker and Andy Smith, authors of The Dragonfly Effect

In a noisy and busy world, Porters book helps you focus on the opportunities that matter and act on them. Her advice comes to life through her own fascinating anecdotes as well as in interviews and stories with the key players of Silicon Valley.

Bill Clerico, CEO of WePay

This book is a must-read for anyone who wants to thrive in todays connected culture. Networks are exponential, and networked people are exponentially successful.

Jon Bond, marketing thought leader and cofounder of Kirshenbaum Bond Senecal and Partners

A thoroughly absorbing and enjoyable book that challenges the contemporary conventions of networking, while leaving the reader wanting more. This book makes one thing abundantly clear: Porter Gale is a renaissance woman whose literary vision is as dynamic and impactful as her entrepreneurial track record.

Tomorrow Knight (aka @2morrowknight), social media specialist

Ive seen Porter rise and network herself from a junior account executive to one of the most well-respected advertising executives in the United States. If you want to know how to connect your way to success, read this book and start increasing your net worth!

Richard Kirshenbaum, CEO of NSG/SWAT, author of Madboy: Beyond Mad Men and Tales from the Mad, Mad World of Advertising; and cofounder of Kirshenbaum Bond Senecal and Partners

Porter highlights the significance and value of strategically building your network to improve your personal and professional prosperity.

Jeffrey Hayzlett, global business celebrity, bestselling author, CEO of The Hayzlett Group

This is the first book that addresses the me in social media. Porter is one of Americas most successful creative thinkers, and in this generous book full of inspiring stories and easy-to-follow tips and exercises, she teaches us all how to think like marketers and how to build more productive lives filled with purpose, passion, and creativity.

Patrick OHara, founder of Table Consulting

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Contents Part I Develop a Transformational Attitude Part II Build a - photo 1
Contents

Part I
Develop a Transformational Attitude

Part II
Build a Values-Based Team

Part III
Cultivate Fields of Creativity

Foreword

A ppropriately, I met Porter on Twitter. We initially connected through a project for Virgin America and then I started running into her at book signings, speaking events, conferences, and fund-raisers. She once brought a busload of people, in a ride looking like a roving disco, to a benefit for the 49ers Foundation, and my wife and I joined her group. She brought her mom to an event at our house and somewhere along the way we became friends.

With her energy and gift for making meaningful connections, it makes perfect sense that Porters book is about networking. This book isnt a rehash of stuffy, old-world networking ideas. Its about sharing passions and sensibilities to create authentic, enchanting, and long-lasting connections. Porters book touches on the ideas that Ive embraced in my writing: Be kind. Be passionate. Be enchanting.

Your Network Is Your Net Worth will show you how to establish, grow, and strengthen your connections with othersboth online and offline. It is both a primer and a storybook, which will inspire you with amazing stories of well-known business icons and everyday people who have transformed their lives through networking.

In these pages you will learn how to use the best available tools and methods to help you achieve remarkable results. Enjoy!

Guy Kawasaki

Author of Enchantment and former chief evangelist of Apple

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