Frank Rothaermel - Strategic Management: Concepts

Synthesizes and integrates rigorous and relevant strategy material

The book offers a mix of classic and contemporary contentstrategy material that has stood the test of time (e.g., Porter's five forces model, the resource-based view) as well as up-to-date strategy material and current research (e.g., dynamic capabilities, the triple bottom line). It also includes student-accessible coverage of strategic management research drawn from both academic journals and best-selling business books. In every chapter, one section provides a critical evaluation, based on empirical research, of a specific theory or concept as it relates to competitive advantage.

Uses up-to-date examples and discusses current topics within a global context

The book's current examples illustrate how companies apply strategy concepts in today's business world. Examples throughout the book and in the boxed Strategy Highlights reflect the global nature of competition and the importance of emerging economies. Additionally, a number of the in-text examples relate to sustainable strategy with a focus on green products and issues.

Presents core concepts, frameworks, and techniques in a comprehensive yet concise way

While not compromising on the quality and grounding expected by instructors, the text is written in a student-friendly and engaging manner. This textbook will be an enjoyable read for studentsclear, concise, and filled with examples from companies students knowwhile also providing the content and value-add that instructors expect.

Offers high-quality cases, well integrated with textbook chapters

) present short case scenarios. Both types of case materials were researched and written by Frank T. Rothaermel. In addition, the book offers 30 full-length Cases (available through McGraw-Hill's custom-publishing Create program). Half of these cases were researched and written by Frank Rothaermel specifically for the book, and half were selected from high-quality sources such as HBS Premier Cases, Darden, and Ivey. The full-length cases are supported with Case Teaching Notes, Case PowerPoints, and video cases, all developed by Professors Marne L. Arthaud-Day (Kansas State University) and Robert Porter (University of Central Florida), in close collaboration with Frank Rothaermel. All three types of case materials are closely connected to chapter content, for optimal teaching and learning, and all cases come with a set of questions.

FOR THE LATEST INFORMATION AND CURRENT UPDATES TO THE
TEXTBOOK AND CASES, PLEASE VISIT THE AUTHOR AT :

www.ftrStrategy.com

A full complement of ancillariesall with the same look and feel, the same voice, and the same high quality as the book itself

McGraw-Hill ConnectManagement is the leading online assignment and assessment system for business courses. This web-based solution enhances your efforts to make your classroom a place for meaningful, engaging learning. With Connect Management, you can track student progress with just a few clicks of the mouse, save time through automatic grading, and generate an unparalleled array of reports.

For students, Connect improves learning and retention by helping students prepare for class, master concepts, and review for exams.

The Instructor's site in Connect:

Houses powerful tools and features that facilitate development and grading of assignments.

Generates an unparalleled array of reports that enable instructors to assess learning outcomes for accreditation purposes.

Offers teaching notes, including lecture outlines and exams, PPT slide guidance, small-group exercises, suggestions for end-of-chapter answers and discussion points, and notes on topic extensions in Connect interactive applications.

Includes a rich online Test Bank, with 100150 test questions per chapter, including both multiple-choice and short-answer questions.

Provides PowerPointslides that build upon and extend coverage from the book, with embedded video links, optional small-group exercise slides, and notes on topics covered in Connect Interactive Applications.

And, to save you time, assessment of student responses flows easily into your grade book.

The Student's site in Connect:

Includes a minimum of three unique instantly graded Interactive Applications per chapter that ask students to apply strategic management concepts to real-world scenarios.

Included in the Interactive Applications are:

An interactive video case in every chapter, covering a key chapter learning objective. Contemporary video topics include business in China, pricing of water, use of solar energy, and global forces affecting the future of business.

Drag-and-drop interactive assignments that allow students to actively engage the material for deeper understanding of key tools and applications presented in the chapters.

Chapter quizzes for student review in preparation for course exams.

Templates for strategic financial analysis and a How to do a case analysis guide, complete with financial ratios used to compare performance between firms.

A financial review activityfor students who wish to refresh or extend their working knowledge of major financial measures in a strategic framework.

All ancillary content in Connect Management was developed by Professor Anne W. Fuller, from California State University, Sacramento, in close collaboration with Frank T. Rothaermel.

FOR MORE INFORMATION, CONTACT YOUR LOCAL McGRAW-HILL SALES REP OR VISIT
www.mcgrawhillconnect.com

Strategic Management

CONCEPTS