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Rick Farr - Crisp: Business Research (A Fifty-Minute Series Book)

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Focuses on primary research, and developing skills needed to find answers to business questions.

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Cover

title Business Research An Informal Guide Fifty-Minute Series author - photo 1
title:Business Research : An Informal Guide Fifty-Minute Series
author:Farr, Rick C.; Timm, Paul R.
publisher:Course PTR
isbn10 | asin:1560522496
print isbn13:9781560522492
ebook isbn13:9781417521845
language:English
subjectIndustrial management--Research--Handbooks, manuals, etc, Business--Research--Handbooks, manuals, etc.
publication date:1994
lcc:HD30.4.F367 1994eb
ddc:658.407124
subject:Industrial management--Research--Handbooks, manuals, etc, Business--Research--Handbooks, manuals, etc.

Page i

BUSINESS RESEARCH: AN INFORMAL GUIDE

Rick C.Farr, Ph.D

Paul R.Timm, Ph.D.

A FIFTY-MINUTE SERIES BOOK

Crisp Business Research A Fifty-Minute Series Book - image 2

Crisp Business Research A Fifty-Minute Series Book - image 3

Menlo Park, California

Page ii

CREDITS

Editor: Kay Keppler

Typesetting: ExecuStaff

Cover Design: Amy Shayne and Fifth Street Design

Artwork: Ralph Mapson

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means
now known or to be invented, electronic or mechanical, including photocopying, recording, or by any
information storage or retrieval system without written permission from the author or publisher, except
for the brief inclusion of quotations in a review.

1994 by Crisp Publications, Inc.

Printed in the United States of America by Von Hoffmann Graphics, Inc.

CrispLearning.com

00 01 02 03 10 9 8 7 6 5 4 3 2 Library of Congress Catalog Card Number 9373200 - photo 4

00 01 02 03 10 9 8 7 6 5 4 3 2

Library of Congress Catalog Card Number 9373200

Farr, Rick C. and Paul R.Timm

Business Research: An Informal Guide

1-56052-249-6 (Print Edition)

Page iii

LEARNING OBJECTIVES FOR:

BUSINESS RESEARCH: AN INFORMAL GUIDE

The objectives for Business Research: An Informal Guide are listed below. They have been developed to guide you, the reader, to the core issues covered in this book.

Objectives

Picture 51) To explain the nature and scope of business research

Picture 62) To discuss observation techniques

Picture 73) To explain the use of surveys

Picture 84) To provide rules for experiments and tests

Assessing Your Progress

In addition to the learning objectives, CrispLearning has developed an assessment that covers the fundamental information presented in this book. A twenty-five item, multiple choice/true-false questionnaire allows the reader to evaluate his or her comprehension of the subject matter. An answer sheet with a chart matching the questions to the listed objectives is also available. To learn how to obtain a copy of this assessment, please call 18004427477 and ask to speak with a Customer Service Representative.

Assessments should not be used in any selection process.

Page iv

ABOUT THE AUTHORS

Rick C.Farr, Ph.D.

Dr. Farr is a consultant with extensive business experience in domestic and international business development, marketing and sales for emerging high tech companies. Dr. Farr obtained his Ph.D. degree from the Information Management Department at Brigham Young University after twenty years of practical management experience.

Paul R.Timm, Ph.D.

Dr. Timm is Chair of the Management Communication Department at the Marriott School of Management, Brigham Young University. He has authored 19 books and three video programs on communication, management, customer service and career management. He is an active consultant and trainer with corporate experience at Xerox Corporation and Bell South and scores of clients nationwide.

Page v

CONTENTS

PART 1:
RESEARCH BASICS

The Importance of Research

The Nature and Scope of Business Research

Ground Rules for the Business Researcher

PART 2:
USING A RESEARCH MODEL

The Scientific Method

A Basic Model for Primary Research

PART 3:
OBSERVATION TECHNIQUES

Observation in Research

Guidelines for Effective Observation

Specific Observation Techniques

PART 4:
SURVEYS

Understanding Surveys

Preliminary Factors Necessary for Effective Surveys

How to Get a Random Sample

Questionnaire Design and Survey Administration

Survey Applications in Business Research

PART 5:
INTERVIEW TECHNIQUES

The Interview Process

Interview Formats

PART 6:
EXPERIMENTS AND TESTS

Effective Tests and Experiments

The Game Is to Control the Variables

In Search of Validity and Reliability

APPENDIX:

A SAMPLE RESEARCH INSTRUMENT

Organizational Communication Questionnaire Survey

Page vi

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