Cover
title | : | Business Research : An Informal Guide Fifty-Minute Series |
author | : | Farr, Rick C.; Timm, Paul R. |
publisher | : | Course PTR |
isbn10 | asin | : | 1560522496 |
print isbn13 | : | 9781560522492 |
ebook isbn13 | : | 9781417521845 |
language | : | English |
subject | Industrial management--Research--Handbooks, manuals, etc, Business--Research--Handbooks, manuals, etc. |
publication date | : | 1994 |
lcc | : | HD30.4.F367 1994eb |
ddc | : | 658.407124 |
subject | : | Industrial management--Research--Handbooks, manuals, etc, Business--Research--Handbooks, manuals, etc. |
Page i
BUSINESS RESEARCH: AN INFORMAL GUIDE
Rick C.Farr, Ph.D
Paul R.Timm, Ph.D.
A FIFTY-MINUTE SERIES BOOK
Menlo Park, California
Page ii
CREDITS
Editor: Kay Keppler |
Typesetting: ExecuStaff |
Cover Design: Amy Shayne and Fifth Street Design |
Artwork: Ralph Mapson |
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means
now known or to be invented, electronic or mechanical, including photocopying, recording, or by any
information storage or retrieval system without written permission from the author or publisher, except
for the brief inclusion of quotations in a review.
1994 by Crisp Publications, Inc.
Printed in the United States of America by Von Hoffmann Graphics, Inc.
CrispLearning.com
00 01 02 03 10 9 8 7 6 5 4 3 2
Library of Congress Catalog Card Number 9373200
Farr, Rick C. and Paul R.Timm
Business Research: An Informal Guide
1-56052-249-6 (Print Edition)
Page iii
LEARNING OBJECTIVES FOR:
BUSINESS RESEARCH: AN INFORMAL GUIDE
The objectives for Business Research: An Informal Guide are listed below. They have been developed to guide you, the reader, to the core issues covered in this book.
Objectives
1) To explain the nature and scope of business research |
2) To discuss observation techniques |
3) To explain the use of surveys |
4) To provide rules for experiments and tests |
Assessing Your Progress
In addition to the learning objectives, CrispLearning has developed an assessment that covers the fundamental information presented in this book. A twenty-five item, multiple choice/true-false questionnaire allows the reader to evaluate his or her comprehension of the subject matter. An answer sheet with a chart matching the questions to the listed objectives is also available. To learn how to obtain a copy of this assessment, please call 18004427477 and ask to speak with a Customer Service Representative.
Assessments should not be used in any selection process.
Page iv
ABOUT THE AUTHORS
Rick C.Farr, Ph.D.
Dr. Farr is a consultant with extensive business experience in domestic and international business development, marketing and sales for emerging high tech companies. Dr. Farr obtained his Ph.D. degree from the Information Management Department at Brigham Young University after twenty years of practical management experience.
Paul R.Timm, Ph.D.
Dr. Timm is Chair of the Management Communication Department at the Marriott School of Management, Brigham Young University. He has authored 19 books and three video programs on communication, management, customer service and career management. He is an active consultant and trainer with corporate experience at Xerox Corporation and Bell South and scores of clients nationwide.
Page v
CONTENTS
PART 1: RESEARCH BASICS | |
The Importance of Research | |
The Nature and Scope of Business Research | |
Ground Rules for the Business Researcher | |
PART 2: USING A RESEARCH MODEL | |
The Scientific Method | |
A Basic Model for Primary Research | |
PART 3: OBSERVATION TECHNIQUES | |
Observation in Research | |
Guidelines for Effective Observation | |
Specific Observation Techniques | |
PART 4: SURVEYS | |
Understanding Surveys | |
Preliminary Factors Necessary for Effective Surveys | |
How to Get a Random Sample | |
Questionnaire Design and Survey Administration | |
Survey Applications in Business Research | |
PART 5: INTERVIEW TECHNIQUES | |
The Interview Process | |
Interview Formats | |
PART 6: EXPERIMENTS AND TESTS | |
Effective Tests and Experiments | |
The Game Is to Control the Variables | |
In Search of Validity and Reliability | |
APPENDIX: | A SAMPLE RESEARCH INSTRUMENT | |
Organizational Communication Questionnaire Survey | |
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