Rick Farr - Crisp: Business Research (A Fifty-Minute Series Book)

Cover

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Rick C.Farr, Ph.D

Paul R.Timm, Ph.D.

A FIFTY-MINUTE SERIES BOOK

Menlo Park, California

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CREDITS

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means
now known or to be invented, electronic or mechanical, including photocopying, recording, or by any
information storage or retrieval system without written permission from the author or publisher, except
for the brief inclusion of quotations in a review.

1994 by Crisp Publications, Inc.

Printed in the United States of America by Von Hoffmann Graphics, Inc.

CrispLearning.com

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Library of Congress Catalog Card Number 9373200

Farr, Rick C. and Paul R.Timm

Business Research: An Informal Guide

1-56052-249-6 (Print Edition)

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BUSINESS RESEARCH: AN INFORMAL GUIDE

The objectives for Business Research: An Informal Guide are listed below. They have been developed to guide you, the reader, to the core issues covered in this book.

Objectives

Assessing Your Progress

In addition to the learning objectives, CrispLearning has developed an assessment that covers the fundamental information presented in this book. A twenty-five item, multiple choice/true-false questionnaire allows the reader to evaluate his or her comprehension of the subject matter. An answer sheet with a chart matching the questions to the listed objectives is also available. To learn how to obtain a copy of this assessment, please call 18004427477 and ask to speak with a Customer Service Representative.

Assessments should not be used in any selection process.

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Rick C.Farr, Ph.D.

Dr. Farr is a consultant with extensive business experience in domestic and international business development, marketing and sales for emerging high tech companies. Dr. Farr obtained his Ph.D. degree from the Information Management Department at Brigham Young University after twenty years of practical management experience.

Paul R.Timm, Ph.D.

Dr. Timm is Chair of the Management Communication Department at the Marriott School of Management, Brigham Young University. He has authored 19 books and three video programs on communication, management, customer service and career management. He is an active consultant and trainer with corporate experience at Xerox Corporation and Bell South and scores of clients nationwide.

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