Copyright 2016 by Paul McKenna
Illustrations 2005, 2007 by Gillian Blease
Published and distributed in the United States by: Hay House, Inc.: www.hayhouse.com Published and distributed in Australia by: Hay House Australia Pty. Ltd.: www.hayhouse.com.au Published and distributed in the United Kingdom by: Hay House UK, Ltd.: www.hayhouse.co.uk Published and distributed in the Republic of South Africa by: Hay House SA (Pty), Ltd.: www.hayhouse.co.za Distributed in Canada by: Raincoast Books: www.raincoast.com Published in India by: Hay House Publishers India: www.hayhouse.co.in
Cover design: Alex Tuppen
All rights reserved. No part of this book may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording; nor may it be stored in a retrieval system, transmitted, or otherwise be copied for public or private useother than for fair use as brief quotations embodied in articles and reviewswithout prior written permission of the publisher.
The author of this book does not dispense medical advice or prescribe the use of any technique as a form of treatment for physical, emotional, or medical problems without the advice of a physician, either directly or indirectly. The intent of the author is only to offer information of a general nature to help you in your quest for emotional and spiritual well-being. In the event you use any of the information in this book for yourself, the author and the publisher assume no responsibility for your actions.
Previously published in 2005 and 2007 in Great Britain by Bantam
Press, an imprint of Transworld Publishers, ISBN 9780593060926.
Library of Congress Cataloging-in-Publication Data
McKenna, Paul, 1963
I can make you thin / Paul McKenna ; edited by Michael Neill.
pages cm
ISBN 978-1-4019-4903-7 (paperback)
1. Weight loss--Psychological aspects. 2. Reducing diets--Psychological
aspects. 3. Behavior modification. I. Neill, Michael, editor. II. Title.
RM222.2.M436 2016
613.25--dc23
2015031527
Tradepaper ISBN: 978-1-4019-4903-7
10 9 8 7 6 5 4 3 2 1
1st Hay House edition, January 2016
Printed in the United States of America
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PREFACE BY
DR. RONALD RUDEN
As a medical nutritionist for more than two decades, I have seen patients lose weight on any number of diet programmes, then watched as they struggled to maintain their weight loss. The ability of overweight individuals to accept chronic food deprivation at levels as low as 400 calories a day for extended periods of time has never ceased to amaze me. Nor has the sad reality that most of them regain their hard-won losses. A significant number have undergone this process repeatedly.
Why couldnt obese individuals stay on a diet? Over the years, some patients told me they just couldnt stop themselves. Others said they ate mindlessly, often not knowing what they were eating. The common belief that eating is controllable has led us to expect people to behave or pay the price of public shame. But diets dont work, eating is not due to lack of willpower. Eating, ultimately, is under the control of the brain.
In our world, where food is freely available, maintaining weight loss by dieting requires a continuous conscious effort to eat less. Like our inability to resist sleep, our brains will override our minds and make us eat. This is in the nature of any living organism where the brain dictates behavior.
How can we alter this course? The answer lies not in the diet but in changing our response to signals from the brain. That is behavior modification. In this book are all the keys to accomplishing that which seems impossible: losing weight and keeping it off.
No fad diets are recommended here; rather, an approach to controlling the response to hunger and, even more importantly, a way of altering the appetitive drive by reducing the stress that dieting causes.
This is a revolutionary approach and it is the only approach that will be successful long term without the use of medication. I recommend that the reader keep an open mind and closely follow the expert advice given here. This approach requires work, but in persistence will lie victory for those who have long fought this battle.
Ronald Ruden, M.D., Ph.D.
Lenox Hill Hospital, New York
Author of The Craving Brain
AN IMPORTANT NOTE
FROM PAUL MCKENNA
How would you like to eat whatever you want whenever you want and still lose weight?
I know that seems like an outrageous claim, and its true.
This system is so simple you will probably find it difficult at first to believe that it will work. Thats because you have been brainwashed by diets to believe that weight loss is difficult, and its not. In fact, two independent research studies into the effectiveness of my system have shown that what you are about to learn is seven times more successful than any diet!
Since I began this journey many years ago, I have learned even more about how to help people lose weight easily. My simple yet startlingly effective approach has begun a revolution in the industry, and a growing army of medical doctors have been compiling more and more evidence that proves what Ive known experientially for years:
Diets are the enemy of weight loss!
Recently, a significant study into diets has been published that not only shows that they work for fewer than 10 percent of the people who use them, but also that the vast majority of people who come off a diet end up putting on more weight than before they went on it. Diets are not just a symptom of the problemthey are a significant part of its cause. I am completely serious when I say there is a better case for banning diets than banning smoking when we consider the health consequences to our nation.
You will find many small but important changes in this newly revised and expanded edition, each one based on the fruits of my additional research and success with hundreds of thousands of people whove lost weight using my system. Especially important is a new chapter that will show you how to overcome the single most difficult obstacle that stops people from making this system work for themself-sabotage. Ive also added some more success stories to impress upon you that once you know how, it really is
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