Jeffrey Gitomer - Jeffrey Gitomers Little Gold Book of Yes! Attitude: How to find, build, and keep a YES! attitude for a lifetime of SUCCESS (Jeffrey Gitomers Little Book Series)

You become
what you think
about all day long.

Earl Nightingale

Its your
thoughts
behind the words
you speak that
create your
attitude.

Jeffrey Gitomer

Positive attitude is defined as

The way you
dedicate yourself
to the way you think.

The definition for a negative
attitude is exactly the same.

This book is dedicated
to the way you think.

How to Find, Build, and Keep a YES! Attitude for a Lifetime of SUCCESS

FT Press

Little Gold Book of YES! Attitude

Copyright 2007 by Jeffrey Gitomer. All rights reserved.
Excellent cartoons by Randy Glasbergen 2007
www.glasbergen.com

2007 Pearson Education, Inc. Publishing as FT Press
Upper Saddle River, New Jersey 07458.
Vice President and Editor-in-Chief: Tim Moore.

Permission to reproduce or transmit in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, must be obtained in writing from the author, Jeffrey Gitomer.

The Little Gold Book of YES! Attitude is a registered trademark of Jeffrey Gitomer.

To order additional copies of this title, contact your local bookseller or call 704/333-1112.
The author may be contacted at the following address:
BuyGitomer
310 Arlington Ave., Loft 329
Charlotte, NC 28203
Phone: 704/333-1112 Fax: 704/333-1011
E-mail: salesman@gitomer.com
Web sites: www.gitomer.com , www.trainone.com

Edited by Jessica McDougall.
Page design by Mike Wolff.
Cover design by Josh Gitomer.
Photography by Mitchell Kearney.

Library of Congress Cataloging-in-Publication Data

Gitomer, Jeffrey H.

Jeffrey Gitomers little gold book of yes! attitude: how to find, build and keep a yes! attitude for a lifetime of success.

p. cm.

ISBN: 978-0-13-198647-3

1. Attitude (Psychology) 2. Change (Psychology) 3. Optimism. 4. SuccessPsychological aspects. 5. HappinessPsychological aspects. 6. WorkPsychological aspects. I. Title. II. Title: Little gold book of yes! attitude.

BF327.G58 2007

158.1--dc22

2006031190

We lift ourselves by our thought. If you want to enlarge your life, you must first enlarge your thought of it and of yourself. Hold the ideal of yourself as you long to be, always everywhere.

Orison Swett Marden 1850-1924
Author and founder of Success magazine

To think you can, creates the force that can.

Orison Swett Marden
From his book Victorious Attitude, 1916

At the beginning of any task, more than anything else, your attitude will affect its successful outcome.

Jeffrey Gitomer
Author. Speaker. Salesman.

Both are GREAT, but YES! is a bit more powerful because it assumes that everything you say and do will start with YES! even when its No.

A YES! Attitude helps you formulate your responses in a positive form.

A YES! Attitude is more declarative. It tells peoplein a wordthat their expectation will be met and that your answer to whatever they want or need will be YES! or in a positive format.

Everyone wants to hear YES! And if you think of yourself as a YES! person, not only will you be in a positive frame of mind, but you will also have positive expectations.

This book is about both positive attitude and YES! Attitude . Not just what they areit also defines insights, game plans, and actions for attitude achievement. You will learn how to keep your YES! Attitude forever and how to pass it on to those you love.

One of the reasons so few people study positive attitude is because they read about it and think its silly. Its not silly, its hokey.

The difference between silly and hokey is: silly is silly, hokey is valid.

Throughout this book, I am going to share with you the quotes of other masters of attitude that have influenced me.

If you think they are silly, now would be a good time to give this book to somebody else. But keep tabs on who you give the book to. Theyll be the ones who become successful later in life while youre still grumbling.

If you read old books on attitude (the two most dominant of which are Think and Grow Rich and How to Win Friends & Influence People ), you will find that they are hokey. But hokey also means easy to read and easy to understand. The hard part is application. You may think the ideas are too hokey to apply. But thats the secret: Theyre not only hokey, theyre totally simple and totally easy to apply and master with practice.

This book is divided into 5.5 elements. Each element is designed for a specific purpose. Each element builds on another and creates a total awareness and game plan for you to understand , apply , become proficient at , and finally, master and maintain your attitude .

Its an understanding and a game plan. All you have to do is read and take action. Daily.

Realize that it took you years to screw up your attitude. Give yourself a few hours to read and discover why and how to fix it forever .

I know I should stop whining and complainingbut its taken me years to get this good at it!

As you are reading, at some point there will be an AHA! Maybe its in the area of associations or influences, maybe its taking the test, or maybe its just the exposure to the information. But it will occur. And when it does, thats not the beginning of attitude awareness, its your beginning of attitude awareness.

And Watch out for the trademark. I have trademarked the phrase YES! Attitude and will be creating more books, classroom courses, online courses, and helpful products ad infinitum.

I am telling you this for 2.5 reasons:

1. GET PERMISSION FIRST. You must get my authorization to use the phrase YES! Attitude in any of your writing or training.

2. YOUR OPPORTUNITY TO BE A LEARNING PARTNER. I have classroom and online courses for individuals and corporations. Just call 704/333-1112, or e-mail yes@gitomer.com.

2.5 YOUR OPPORTUNITY TO BE A PROFIT PARTNER. If you have a great idea that I have not already put into practice, I am more than willing to share it (and any revenues that might accrue from it) with others.

Please understand that the spirit and purpose of this book is to help you achieve your YES! Attitude . When you do, it will help you in every aspect of your business life and your personal life. And thats an AHA! that you can take to the bank.

How do you get a positive attitude?

Study attitude, think attitude, and express attitude every day.

I have 982 books in my library on the subjects of positive mental attitude and personal development. All of them address the importance of and the benefits derived from positive thinking. Most of them dont have a game plan that you can embrace and implement to achieve your own positive attitude. Thats why this book is in your hands.