Jeffrey Gitomer - Go Live: Turn virtual Connections into Paying Customers

Video and Virtual will shorten your time to success sales success, life success, and legacy

Jeffrey Gitomer

King of Sales

The best time to start a podcast was 10 years ago. The second best time is now.

Jeffrey Gitomer

King of Sales

JEFFREY GITOMER

Copyright 2021 by Jeffrey Gitomer. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data is available:

ISBN 9781119647133 (Hardcover)

ISBN 9781119647195 (ePDF)

ISBN 9781119647140 (ePub)

Editors: Jennifer Gluckow and Lisa Elmore

Page designer: Mike Wolff

Cover Design: Wiley

Cover Image: Avector/Getty Images

You and I are living in a time in which innovation is your golden ticket to success. A time when technology creates opportunities, connections, and big booming businesses born in even the smallest of towns. Your town?

I am speaking from personal experience. At the age of 18, I started my first business, which freed me from three retail jobs where I was working 90+ hours a week. It was enough to catch the entrepreneur bug and, while network marketing wasn't a final destination, I picked up the ability to learn and leverage social media and the internet to sell my product and myself.

Since then I have been down a few different paths to find my place as a digital marketer. Then I stumbled headfirst into podcasting. I knew I was home.

Instead of following the pack and doing what I had witnessed in the podcast industry, I asked myself where is there room for innovation? Where can I make this an extremely effective space to prime, nurture, and connect with my audience to turn them into fiercely loyal buyers?

I questioned everything.

I evaluated everything.

I took action, and I started winning.

The online space and tools available to me as a marketer, even as a college dropout, allowed me to build a multi-six-figure business in just under a year. And to get the full picture, it was all from a spare guest room turned office, with a laptop that had far outlived its life, in a tiny town in Indiana. A town so small actually my email list has more people.

And guess what? I'm not the exception anymore I am the new rule.

The digital tools you have available as a business owner today are vast, far more superior, easier to use, and as life-changing for you as they were for me.

The live, digital, and virtual game is shifting, and you have an amazing and untapped opportunity to learn how to leverage your time, creativity, and services to make a difference all while finding financial freedom for yourself, the same way I got mine.

The key is, and this is the tricky part, you have to love what you do, be willing to dive in deep, make mistakes, and learn as you go. There is no one better to teach you this than the King of Sales himself.

When I jumped on a Zoom call with Jeffrey and Jennifer, I am not going to lie, I was nervous. Sweaty palms and a few extra heartbeats while I was waiting to join the Zoom room.

I had performed an audit for their podcast, Sell or Die, and even though they had millions of downloads, successful businesses, and were best-selling authors, what I saw was extremely typical for the podcast industry.

It was identical to every single audit that had come before it, if I am being completely honest (and midwestern people are completely honest). A great podcast but what was it doing in terms of building their business?

Pretty much nothing.

I am never sure how the initial response is going to go when I deliver the news, Hey, we need to completely redo the entire way that you are using your podcast.

But Jeffrey and Jennifer Gitomer know the power of creativity and innovation.

They understand the power of questioning the status quo to find a better way, and then take action.

I remember days, even weeks later getting messages from them referencing what we worked through on that Zoom call still continuing to land. Big breakthroughs and shifts came through as we began our work together in this new direction, and continuing to work better week by week

It's hard to think that the whole live, virtual, and podcast industry is doing things wrong. You watch your mentors, the people you look up to, and all the other people around you running a webinar or launching a podcast the same way. You think, This must be how it's done. This is what breeds success in the online space. Then you just start plugging away replicating the steps they took. Eh, not quite.

This is the case with anything in business, isn't it?

You watch and mimic. You follow those with status, blue checkmarks, and book deals. Virtual and podcast must be the same, right? Right?

I'm challenging you to look through a different lens and to clearly define what virtual success means to you. In the online world of sales, I want you to ditch the notion that popularity = success.