Connor - SEO: For Beginners: Using Sh Engine Optimization To Build A Business That Lasts And Continually Attracts

SEO: For Beginners

Using Search Engine Optimization To Build A Business That Lasts And Continually Attracts

Table of Contents

Introduction

I want to thank you and congratulate you for downloading the book, SEO for Beginners: Using Search Engine Optimization To Build a business that lasts and continually Attracts. This book contains proven steps and strategies on how to structure and prepare yourself in this fast-paced world of technology called the internet. This book will be your guide to describe all the areas of SEO.

Inside this book your will learn:

• The importance of SEO
• Find keywords, terms and phrases that would generate traffic towards your website
• Steps on how to make an effective SEO
• Make your site search engine friendly
• Build links and market the uniqueness of your site
• And so much more.

Technology is now becoming a necessity on a lot of aspects may it be personal or business wise, it brought about big changes in the society. With a mere click of a button, you will be able to discover a wide range of products and services without leaving the comforts of your home and its a good thing that you want to take advantage of this opportunity.

So start now and utilize this powerful tool. Create your own unique and exciting brand and be on top of that search engine page. Take action and dont waste your time. Take control and aim to be successful!

Copyright 2015 by The Mind Muscle - All rights reserved.

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Chapter 1 - What Is SEO?

SEO or Search Engine Optimization is a type of marketing strategy that is focused on the collection of different practices and techniques that will allow a certain site get more traffic from search engines such as Google, Microsoft or Yahoo. Basically, you already have an idea what SEO is especially if you are browsing or searching the web. Heres how it works: you type in a certain phrase or word on a specific search engine, lets say Google, to help you find what you are looking for. Once it provided you various sites, you will then pick out the result that seemed to be the best one that describes the topic you are looking for.

SEO covers both the creative and technical elements that are required in order to improve the ranking, drive traffic and help increase the awareness of people in search engines. True, that there are different aspects in SEO, from the words or phrases on the page to the process on how other sites are linked on the web. However, this is not just about creating or building search engine friendly sites but making sure that your site is also the best for people too.

What are the benefits of SEO and why do you need it?

Major search engines such as Google, Yahoo! or Bing drives most of the web traffic. Even if social media or other kinds of traffic can provide or generate visits going to your website, search engines are still the main method in navigation and utilization for most internet users. It is how people get the information they need whether looking for services, products, general information or just about anything under the sun.

In other words, search engines are unique because they provide targeted traffic and help people who are looking for you to find you. They are the roadmaps that could make or break your business. If a search engine cannot find you, then you are missing out on a huge opportunity of driving traffic on your website and in order to do that you have to match the content and substance of your website to what people are trying to look for.

There are many benefits that SEO can bring about to your business. Here are some them:

• This is a cost effective way to advertise: SEO doesnt need to be very expensive in order for you to be known. In fact, you can do it yourself as long as you have the basic knowledge.
• Targeted traffic: it can increase the number of people who are looking for your products or services
• Increase brand awareness and visibility: it can provide your brand top positions for searching in terms of relevance with what people are looking for. This can also help you find new customers and build your own group of followers.
• Compete with other businesses: this is a great platform to showcase your product or services and a chance to keep up with other big businesses
• Promotion of your business is 24x7: imagine being able to promote your website 24 hours a day, 7 days a week without even knowing that you have already reached millions of people with just a single click of a button? How amazing is that? In a way you are gaining and making new customers even if you are closed.
• Build rapport and trust: people who often use reliable search engines such as Google will most likely trust you too especially if your website is always the first one to appear on the result page. This is a huge advantage as people will think that your website is the best in terms of giving the service or providing the product they need. So make sure that you will not waste the opportunity to prove your reliability and trustworthiness.

These are just some of the benefits your business will gain when you have an effective and efficient SEO. Continue reading as you discover and learn more about SEO.

Chapter 2 - Why Do I Need To Use SEO

In this modern age of technology, internet access is everywhere and is being patronized by most people and with this in mind, people can just search about anything they want using their mobile phones, laptops, desktop computers, and tablets. People nowadays are highly in favor of this tool because imagine, you can know everything you want just with the use of your mobile gadget and when you have a website that offers what they need, making sure of using SEO appropriately will easily attract them to arrive at your web page.

In this chapter, we focus on the reasons why we have to use SEO and why is it exactly important for our websites? Here are some:

People search a lot . I have mentioned the easy accessibility of the internet and when your brand is involved in it, SEO is definitely a priority for you. This extends your reach to people and it will benefit you in gaining the popularity you need.