Mercer - Internet Marketing with WordPress
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- Book:Internet Marketing with WordPress
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- Year:2011
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Copyright 2011 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: November 2011
Production Reference: 1161111
Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK.
ISBN 978-1-84951-674-7
www.packtpub.com
Cover Image by Vinayak Chittar (<>)
Author
David Mercer
Reviewer
Dennis Miller
Acquisition Editor
Robin de Jongh
Technical Editor
Kedar Bhat
Proofreader
Aaron Nash
Indexer
Hemangini Bari
Graphics
Manu Joseph
Production Coordinator
Nilesh Mohite
Cover Work
Nilesh Mohite
David Mercer was born in August 1976 in Harare, Zimbabwe. Having always had a strong interest in science, David came into regular contact with computers at university where he graduated "cum laude" with majors in Applied Math and Math.
His technical books are now sold worldwide and have been translated into French, German, Polish, Greek, Spanish, and many more languages. His book on Drupal 6 was reviewed on Slashdot and went on to become a best seller. Mercer's books have also become recommended reading at higher learning institutes such as MIT, and he has a write-up on Wikipedia.
David divides his time between consulting for companies and organizations in a wide variety of industries, helping them to develop and implement cutting edge systems. He also contributes to interesting web-based projects like design-a-webpage (http://www.design-a-webpage.com), which allows people to create beautiful, effective landing pages in minutesabsolutely no code or Web experience required.
He also maintains a blog, training, and support site for his readers at http://www:siteprebuilder.com. Site prebuilder provides quizzes and exercises that accompany his books, and serves as his primary online presence and contact point.
When he isn't working (which isn't that often), he enjoys playing guitar (generally on stage and unrehearsed) and getting involved in outdoor activities ranging from touch rugby and golf to water skiing and snowboarding.
Writing a book consumes much of your focus and time, and without the proper support can become difficult. Fortunately, I enjoy plenty of support in the form of Chris, Bev, and Andrew (my family), my girlfriend Elizabeth, and the people and businesses I work with, who always understand when I have to disappear for days at a time to work on "those books".
It is necessary to also thank my publishers and everyone on the Packt team for providing the resources required to get this book to print.
Finally, I want to thank my readers for allowing me to do something I enjoy. I hope that you will find plenty of value both in the book and in the accompanying exercises.
Dennis R. Miller is Director of Marketing and Public Relations at Mansfield University of Pennsylvania. He has more than 35 years, experience in higher education marketing and has spoken widely over the years on marketing and social media. He writes three blogs using WordPress and is the author of the novel "One Woman's Vengeance."
Mansfield University is a small public liberal arts institution in north central Pennsylvania.
Miller is the author of "The Perfect Song" under the pseudonym of "Damon" and most recently, "One Woman's Vengeance" under his own name.
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It's very difficult to overstate the importance of Internet marketing.
With the advent of powerful and effective tools (like WordPress) that make it easy for anyone in the world to put up a website, it is now more important than ever to carve out a niche for yourself.
The online world requires its own unique set of marketing skills and techniques that, while based loosely on the principles of traditional marketing, require a broader range of knowledge, specialist skills, and plenty of finesse. It's as much art as it is science and is heaps of fun to learn.
Having solid Internet marketing knowledge and skills will enable you to outcompete hundreds of millions of other websites, and potentially enjoy fantastic rewards. This book seeks to give you the real world marketing knowledge and practice that you will need to succeed online.
, Introduction to WordPress Marketing: Get an overview of how traffic moves around the Internet and how to prepare for a new marketing campaign. Learn how Internet marketing is the process of creating content in order to drive targeted traffic to a blog or website and convert it to meet defined business objectives. In addition, if you weren't already familiar with general marketing lingo, you will be.
, Creating Content to Attract the Target Readers: Understand the importance of analyzing your business objectives as well as your target market. Knowing who to write for and how to reach them forms the basis of how to create quality content that can drive traffic, enhance your reputation, and ultimately allow you to meet your business objectives.
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