PRUITT JOHN S. - The persona lifecycle: keeping people in mind throughout product design

Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for a reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher. Did I say this was essential reading? Well, it is: if you use personas, if you have thought about using them, but especially if you dont even know what they are, this is the book for you.

Don Norman, Nielsen Norman group & Northwestern University; author of Emotional Design

Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster.

Jakob Nielsen, Nielsen Norman group, author of Usability Engineering

Series Editors:

Stuart Card, PARC Jonathan Grudin, Microsoft Jakob Nielsen, Nielsen Norman Group

The Persona Lifecycle: Keeping People in Mind Throughout Product Design

John Pruitt and Tamara Adlin

Cost-Justifying Usability, Second Edition

Edited by Randolph Bias and Deborah Mayhew

User Interface Design and Evaluation

Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha

Rapid Contextual Design

Karen Holtzblatt, Jessamyn Burns Wendell, and Shelley Wood

Voice Interaction Design: Crafting the New Conversational Speech Systems

Randy Allen Harris

Understanding Users: A Practical Guide to User Requirements Methods, Tools, and Techniques

Catherine Courage and Kathy Baxter

The Web Application Design Handbook: Best Practices for Web-Based Software

Susan Fowler and Victor Stanwick

The Mobile Connection: The Cell Phones Impact on Society

Richard Ling

Information Visualization: Perception for Design, Second Edition

Colin Ware

Interaction Design for Complex Problem Solving: Developing Useful and Usable Software

Barbara Mirel

The Craft of Information Visualization: Readings and Reflections

Written and edited by Ben Bederson and Ben Shneiderman

HCI Models, Theories, and Frameworks: Toward a Multidisciplinary Science

Edited by John M. Carroll

Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them

Jeff Johnson

Observing the User Experience: A Practitioners Guide to User Research

Mike Kuniavsky

Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces

Carolyn Snyder

Persuasive Technology: Using Computers to Change What We Think and Do B. J. Fogg

Coordinating User Interfaces for Consistency

Edited by Jakob Nielsen

Usability for the Web: Designing Web Sites that Work

Tom Brinck, Darren Gergle, and Scott D. Wood

Usability Engineering: Scenario-Based Development of Human-Computer Interaction

Mary Beth Rosson and John M. Carroll

Your Wish is My Command: Programming by Example

Edited by Henry Lieberman

GUI Bloopers: Donts and Dos for Software Developers and Web Designers

Jeff Johnson

Information Visualization: Perception for Design

Colin Ware

Robots for Kids: Exploring New Technologies for Learning

Edited by Allison Druin and James Hendler

Information Appliances and Beyond: Interaction Design for Consumer Products

Edited by Eric Bergman

Readings in Information Visualization: Using Vision to Think

Written and edited by Stuart K. Card, Jock D. Mackinlay, and Ben Shneiderman

The Design of Childrens Technology

Edited by Allison Druin

Web Site Usability: A Designers Guide

Jared M. Spool, Tara Scanlon, Will Schroeder, Carolyn Snyder, and Terri DeAngelo

The Usability Engineering Lifecycle: A Practitioners Handbook for User Interface Design

Deborah J. Mayhew

Contextual Design: Defining Customer-Centered Systems

Hugh Beyer and Karen Holtzblatt

Human-Computer Interface Design: Success Stories, Emerging Methods, and Real World Context

Edited by Marianne Rudisill, Clayton Lewis, Peter P. Polson, and Timothy D. McKay