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Brian Washburn - Whats Your Formula?: Putting Elements of Effective Learning Experiences Together to Create an Impactful Training Program

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Brian Washburn Whats Your Formula?: Putting Elements of Effective Learning Experiences Together to Create an Impactful Training Program
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Whats Your Formula?: Putting Elements of Effective Learning Experiences Together to Create an Impactful Training Program: summary, description and annotation

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Your Periodic Table of Learning ElementsEngaging, effective training programs are a mixture of science and art, requiring the right balance of adult learning theory, available technology, intuitive tools, proven practices, creativity, and risk. How does a trainer find the right combination and proportion of these elements? How does a trainer know whats possible?To answer these questions, Brian Washburn offers a simple yet elegant periodic table of learning elements modeled on the original periodic table of chemical properties. Washburns elementswhich are organized into solids, liquids, gases, radioactive, and interactive categories similar to their chemical cousinsare metaphors for the tools and strategies of the field of learning design; when theyre combined, and under certain conditions, they have the potential to create amazing learning experiences for participants. They are that impactful.From critical gas-like elements like the air we breathe, present in every training room (think instructional design or visual design), to radioactive elements, powerful and dangerous yet commonly used (think PowerPoint), Washburn guides you through the pitfalls and choices you confront in creating engaging learning experiences. A well-designed training program can be world-changing, he argues, and if you believe in your craft as a learning professional, you can do this too. Whether youre an experienced learning designer or new to the field, this book inspires with new ideas and ways to organize the design of your learning programs. With stories from Washburns professional experience, the book includes a hands-on glossary of definitions and descriptions for more than 50 of his elements.

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More Praise for Whats Your Formula As someone who trains groups every day - photo 1
More Praise for Whats Your Formula?

As someone who trains groups every day, this book gave me fresh new ways to think about my programs. I especially loved the insights on the radioactive elements of training sessions!

Melissa Marshall, TED Speaker, Founder, Present Your Science

Brian Washburn breaks down key training elements in Whats Your Formula? making it an effective tool for HR professionals. I highly recommend it for anyone responsible for delivering training programs.

Michelle Jones, Chief Human Resources Officer at a professional association

What I love about this book is that it challenges L&D professionals to approach their training programs with intention and curiosity. Rather than continuously using the same elements in their work, trainers can use this book to find new ones that better suit the content, the learners, or the context. Jam-packed with helpful tools, Whats Your Formula? will remind trainers that each program they create is its own unique experiment.

Sophie Oberstein, Author, Troubleshooting for Trainers

Whats Your Formula? is a narrative in organizing and building an effective training program that guides you to answer a key question: What is the problem to solve? Like a baker, Washburn identifies different training elements and shows how to mix them together to create meaningful learning experiences.

Tim Cunningham, Director, Customer Training and Development, at a multinational tire manufacturing company

2021 ASTD DBA the Association for Talent Development ATD All rights reserved - photo 2

2021 ASTD DBA the Association for Talent Development (ATD)

All rights reserved. Printed in the United States of America.

24 23 22 21 1 2 3 4 5

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, information storage and retrieval systems, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, please go to copyright.com, or contact Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923 (telephone: 978.750.8400; fax: 978.646.8600).

ATD Press is an internationally renowned source of insightful and practical information on talent development, training, and professional development.

ATD Press
1640 King Street
Alexandria, VA 22314 USA

Ordering information: Books published by ATD Press can be purchased by visiting
ATDs website at td.org/books or by calling 800.628.2783 or 703.683.8100.

Library of Congress Control Number: 2021935241

ISBN-10: 1-952157-47-1
ISBN-13: 978-1-952157-47-9
e-ISBN: 978-1-952157-48-6

ATD Press Editorial Staff
Director: Sarah Halgas
Manager: Melissa Jones
Content Manager, Eliza Blanchard: Learning & Development
Developmental Editor: Kathryn Stafford
Text Design: Shirley E.M. Raybuck and Kathleen Dyson
Cover Design: Amanda Hudson, Faceout Studio

Printed by BR Printers, San Jose, CA

To River,
this book wouldnt exist if you hadnt been
craving corndogs that day.

To Quinn,
this book wouldnt exist if you hadnt wanted
to go to DC for spring break.

And to everyone
who embraces this butterfly effect-like journey
that we call life, open to pondering the question:
whats possible?

Introduction
Whats Possible?

Its a question that both scientists and learning professionals should be asking themselves, nonstop: Whats possible?

Dedicated scientists combine their expertise, developed through years of study, hard work, research, experimentation, observation, trial and error, and sheer curiosity, to mix elements and accomplish feats like curing disease or putting people on the moon.

If you believe in your craft as a learning professional, you can string some elements together and do this too. Seriously. A well-designed training program can be world changing. It can lead audience members to new knowledge, skills, or abilities that enable them to cure blindness, end child abuse, or figure out ways to curb or stop climate change. Ive seen it happen. Ive been part of training programs that have helped restore sight to blind people, enabled abused and neglected children find safe and permanent homes, and helped farmers improve their practices through sustainable crop planning.

A well-designed learning program can change the way individuals and organizations do things. Even if youre not working on projects that cure disease or lead to world peace, chances are youre working on something that will impact people. People spend more waking hours at work than they do anywhere else during the week, so when you can help someone do something new or differently or better, it can lead to higher job satisfaction, more efficient ways of working, and perhaps less time at the office. If your learning program can accomplish any of this, then youre influencing your learners quality of lifeyoure changing their world.

Just as scientists use elementssuch as hydrogen (H), gold (Au), or oganesson (Og)as they study, research, or make world-changing breakthroughs in the fuels that take us to outer space or the electronics we carry in our pockets, we as learning professionals rely on combining different elements in our field.

We may need to string together elements such as adult learning (Al), lesson plans (Lp), Mr. Sketch markers (Ms), and gamification (Gm) to develop engaging learning experiences that help people want to do something new or differently or better. When we find the right combination of elements and people walk away from something weve designed with new skills and abilities, we change lives.

Engaging, effective training programs are a mixture of science and art; they require a certain quantity of adult learning theory, available technology, intuitive tools, proven practices, and creativity, and a touch of risk. Finding the right combinations and proportions of these elements, however, depends on the situation.

With all of this in mind, an idea struck me when I was at a restaurant one day. My oldest child had ordered corndogs from the kids menu, which came with a placemat printed with a periodic table of tasty ingredients. As I looked at the placemat, I began to wonder what an equivalent periodic table of engaging and effective learning elements might look like. Over the next days and weeks, an image began to emerge in my mind, and I began to ask my colleagues for their thoughts on instructional design and training elements that could fall under the metaphor of solids and liquids and gas-like elements. That corndog-filled lunch, some individual brainstorming time, and collaboration with my co-workers led to the creation of the Periodic Table of Amazing Learning Experiences (). While it has undergone several iterations, the fun part about this visual metaphor is that users can combine various elements strategically and intentionally to yield amazing learning experiences.

Ive been in the learning and development field long enough to have heard all sorts of predictions. The ease and consistency of e-learning will eliminate the need for instructor-led training. Virtual meeting platforms will eliminate the need (and cost) of traveling to on-site, in-person training. The creation of the chief learning officer role will give the learning function a seat at the table and transform how organizations learn. The learning management system will ensure the availability of individualized learning, anywhere, anytime. MOOCs, free online courses from some of the worlds leading universities, will forever disrupt the way both higher ed and corporate training conduct business. Bold predictions are a dime a dozen, and none of these quite panned out the way some futurists in our industry thought they might.

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