Copyright 2014 by Harold A. Lancer, MD, Fellow of the American Academy of Dermatology
All rights reserved. In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitute unlawful piracy and theft of the authors intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the authors rights.
Grand Central Life & Style is an imprint of Grand Central Publishing.
The Grand Central Life & Style name and logo are trademarks of Hachette Book Group, Inc.
The Hachette Speakers Bureau provides a wide range of authors for speaking events. To find out more, go to www.hachettespeakersbureau.com or call (866) 376-6591.
The publisher is not responsible for websites (or their content) that are not owned by the publisher.
First and foremost I must thank my family: my parents, Sara and Michael Lancer; my beloved wife, Dani; and my daughters, Alexis and Blair. Thank you for your unending love and support.
At Lancer Dermatology: A million thanks to my amazing, tireless staff and aestheticians, without whom I would be incapable of giving my many patients the individualized treatment they deserveNadia Aguilar, Natalie Aguilar, Susan Albovias, Beth Averion, Liliana Ayala, Mia Belle, Ruth Dela Cruz, Louise Deschamps, Yvonne Esformes, Vangie Equina, Michelle King, Melissa Medrano, Ram Prakash Khalsa (RPK), Tess Raymundo, Kat Rudu, and Marigil Santos.
At Lancer Skincare: Jeanne Chavez, Shannon Culhane, Jack Davies, Madeline Davis, Fanny DeCoster, Kenna Dworsky, and Alex Van De Leur, thank you for your tireless dedication to achieving my vision of the Lancer Skincare brand. To our wonderful publicistsDara Busch, Jill Eisenstadt-Chayet, Jenny Halpern-Prince, and Richard Rubensteinthank you.
To my Younger Team, Diana Baroni, Diane Reverand, David Vigliano, and the entire team at Grand Central Publishing, thank you for putting my professional vision down on paper. Ruba Abu-Nimah, Kevin Ley, Eric Nyquist, and Mary Schulte: Thank you for your creative contributions to Younger.
Ginger Bercaw, Carly Brien, Chris McMillan, Debi A. Monahan, Olivia Morgaine, and Gunnar Peterson, thank you for dedicating your time and for your expert contributions to the book.
Many thanks to Victoria Beckham, Simon Cowell, Ellen DeGeneres, Ryan Seacrest, and Oprah Winfrey for graciously disclosing that they enjoyed the care of my office and products, sending the Lancer line further than we ever thought possible.
A huge thank-you to Lisa Love, Tracy Margolies, Pat Saxby, and Peter Zimmerman for trusting the Lancer brand with their personal skin care and business.
Sarah Brown, Janelle Brown, Nicola Guarna, George Hammer, Vesa Kahlo, Cece King, Gemma Lionello, Marigay McKee, Anna Wintour, and Hazel Wyattthank you for your help in making the Lancer brand what it is today.
Finally, thank you to all of the professors at Brandeis University, UCSD Salk/Scripps Institute and School of Medicine, and Harvard University, as well as St. Johns Hospital for Diseases of the Skin and Sheba Medical Center in Tel Aviv, for the invaluable knowledge, experience, and priceless education you endowed upon me.
D eep down, everyone wants to be beautiful. If you think about it, part of beauty is looking radiant and fresh, which is why just about everyone wants to look younger, too. The urge to be appealing transcends vanity. Attraction is the driving force in all of nature, a fundamental impulse in the physical world. We are hardwired to feel this way. It is in our DNA. The need to appear youthful and alluring is instinctive. Being desirable guarantees your survival, not to mention your contribution to future generations. Beauty elicits acceptance, admiration, and love from others. Being attractive heightens your power and influence. In other words, the world runs on the strong force of attraction or, as I like to call it, sex appeal. No wonder the annual global sales of beauty and personal care products have reached a staggering $426 billion and are rising, even with worldwide economic instability.
Soft, youthful skin, hair, and nails are the key components of physical beauty. Your skin is the first thing anyone and everyone notices. Luminous skin commands attention and outshines other qualities. A glowing, clear complexion at any age sends a message of health and vitality, the formula for attraction.
I have devoted the past thirty years to helping my patients make the most of their looks and erase years from their faces and bodies by dramatically improving their skin. I am a physician and surgeon with special training and certification in dermatology. I care for a roster of thirty thousand patients from around the world, an eclectic mix of all ethnicities from all walks of life. Since beginning my solo practice in 1983, I have treated all of my patients from beginning to end. Lancer Dermatology offers the most up-to-date medical, surgical, alternative, and cosmetic care at my Beverly Hills office, a wonderful space designed to be an oasis of comfort and beauty.
My philosophy of skin care is neither theoretical nor lab-based. Rather, direct experience in daily patient care for the past three decades has allowed me phenomenal opportunities for observation and creative solutions. My ideas and innovations have evolved from daily interaction with my patients. I have been dedicated to developing effective treatments for the many skin conditions that keep people from feeling and looking their best, and that includes the effects of aging.