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Andy Xiong - The Simple Science of Weight Loss and Fat Loss: Forget Intermittent Fasting & Keto! Discover the 3 Habits of Dieting Success so That You Can Make Any Diet Work and Get the Body You Want Effortlessly

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If youve ever been angry with yourself for overeating, for your lack of willpower, or for failing yet another diet that probably never worked in the first place, then keep reading...While diets are often marketed for weight loss, whether you succeed with said diet does not depend on the diet itself but on you.You see, each diet is a different method of approaching weight loss, but when you understand the principles that govern weight loss you can make ANY diet work.Simply put, weight loss is governed by energy balance, but that doesnt mean that calories are the only things that matter.For starters, eat less, move more is incomplete. You can lose weight eating more. How? Through a process known as diet-induced thermogenesis.Diet-induced thermogenesis, the calories burned digesting and absorbing the food you eat, has a greater impact on calories-out than exercise. But when you restrict your caloric intake, you restrict diet-induced thermogenesis.Thus, the principle of weight loss is NOT about consuming a very small number of calories especially when calories-in increases calories-out.Yet, everyone thinks its about eating fewer and fewer calories ignoring the underlying principles of weight loss for the method of severe calorie restriction.But the 3 Habits of Dieting Success, which addresses the psychological and physiological limitations of dieting, makes adherence to the principles second nature.And once you start applying the principles, not only will you find success with any diet, but you will be confident that, even when you hop off your diet, YOU are in control of your hormones, your body, and your life.Beneath that layer of fat is the most confident version of you. Take off that fat suit and become that person today.With references to over 79 of the best scientific studies available, discover:The #1 mistake that beginners (and even experts) make when it comes to dieting (pg. 17)The underlying principle that governs weight loss, weight gain, and even optimal health (pg. 20)How to best address hormonal imbalances (ketosis and fasting not required) (pg. 37)The most effective (and the most effortless) way to count calories without a scale (pg. 51)How I lost an additional 13 lbs by increasing my caloric intake by 715 calories (pg. 59)Why you cannot lose weight indefinitely on a low-calorie diet (you can eat 800 calories a day and still fail to lose weight) (pg. 55)What proper nutrition entails, and why a healthy diet does not exist (pg. 69)The secret to health and longevity practiced by our ancestors 45,000 years ago (while the Paleo diet got some of the foods right, they got the principles wrong) (pg. 128)A scientific overview of todays diets, why they fail, and why most of them cannot be trusted (pg. 189)But thats not all!Get complimentary access to my Habit Reprogramming Course where I walk you through your first month of dieting and discover:How to develop the 3 Habits of Dieting Success in 28 days or less!How to optimize your diet with the 4 traits common to all effective weight loss dietsAn Olympic champions secret to a gold medal performance that can help you lose weightAn evidence-based fat loss supplement stack that multiplies the effects of each individual supplementAnd whether you have yo-yo dieted for over 15 years or have only recently taken an interest in bettering your health, you will benefit from the holistic approach to healthy living contained in this book.

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The Simple Science of Weight Loss and Fat Loss

Forget Intermittent Fasting and Keto!

Discover the Three Habits of Dieting Success so That You Can Make Any Diet Work and Get the Body You Want Effortlessly

Andy Xiong

Copyright 2020 by Andy Xiong - All rights reserved.

The contents of this book may not be reproduced, duplicated or transmitted without direct written permission from the author.

Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Legal Notice:

This book is copyright protected. This is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part or the content within this book without the consent of the author.

Disclaimer Notice:

Please note the information contained within this document is for educational and entertainment purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information. No warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content of this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, errors, omissions, or inaccuracies.

This book is dedicated to Bi Jun, who is always asking me what the best diet is and how to lose weight.

Without your asking, I would have never realized the need for principles-based dieting. ;)

Cover designed by: Brian Du

Instagram: @briandudesign

Website: www.briandu.design

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Table of Contents

Introduction

The Simple Science of Weight Loss and Fat Loss . An attractive title, but is it even possible to declare something as both simple and scientific? Science is inherently complex, and the best solutions in life cant be simple right? But truth is, the best solutions in life are always simple and obvious.

In fact, most of you probably already know how to lose weight: Eat less, move more. More specifically, if you consume fewer calories than you expend, you will lose weight. This simple concept is taught throughout undergraduate nutrition programs. You can watch just about any YouTube video about calories and macronutrients and you can expect to see the following comment: My 4-year degree in nutrition summarized in X minutes.

But, why then, does eating less and moving more not work all the time? There are plenty of individuals who have consumed low-calorie diets and failed to lose weight. Its supposed to be backed by science, isnt it? Well, it turns out that real life is bound to throw a curveball at you regardless of what science says. And no matter how much a scientific study tries to emulate real life, it can never get it right.

One reason why simply counting calories does not work is hormonal imbalances. If your hormones are off and imbalanced for whatever reason, you can consume very few calories yet fail to lose weight. Other times, the food themselves may be to blame. Many molecules carbs, sugar, fructose, saturated fats, high-fructose corn syrup, gluten, and more have been demonized for causing the obesity epidemic that Americans fight today.

And its reasons like these hormonal imbalances and improper food choices that gave birth to the thousands of diets today. Among these diets, intermittent fasting and the keto diet have shown to be particularly effective in addressing hormonal issues. Other diets, like the Paleo diet, the Mediterranean diet, and Whole30, promote eating only the healthiest of foods.

But the problem persists: Even the most scientifically proven diets, like intermittent fasting and the keto diet, have failed individuals when it comes to real world application. This gives the impression that losing weight is hard and complicated. And thus, more complicated solutions arise: Combine intermittent fasting with the keto diet; fast for longer periods of time; avoid a more specific molecule shifting the blame from all carbs to sugar, then from sugar to fructose.

Does this mean that science is flawed? Or could it be that there is no definite answer to losing weight? No. The real issue is the weight loss industry itself. The weight loss industry is one of the biggest industries today. It is worth $100 billion in the U.S. alone. It would be a lie to say that it isnt a lucrative industry. But thats precisely the problem. Science isnt flawed, but its how marketers use science that is flawed.

Most diets today are based on the flavor of the month and not on trusted science, but on faulty scientific research. There will always be new studies with new findings, but just because its new does not justify the findings. What if, out of the whole literature, this was the first and only study to find a specific result? What if the thousands of studies performed prior found the opposite? Just because its new doesnt mean all the previous studies become invalid. No there could be issues with that one new study. The experiment can be designed to produce a very certain outcome, perhaps backed by corporate funding. Yet, new scientific findings are often presented as truth nowadays.

But just because one study disagrees with the rest does not make it invalid. Different studies should result in different findings. While you may think that this goes against the notion that science is about finding truth, its actually a pretty common occurrence. As you will see in the next chapter, you can have one study suggest that low-fat diets are the best for losing weight and another suggest that low-carb diets are the best. The real value of a study is not in the results, but what those results mean when compared with the rest of the literature. Each study is a small piece of a larger puzzle.

The biggest problem remains this though: As humans, we are drawn to quick fixes to lifelong issues. Its in our nature, and marketers take advantage of that. The best marketers are not scientists, and the best scientists are not marketers. Yet, it takes a lot of money and marketing know-how to convince the masses of a point of view. Thus, what we hear comes from marketers, not scientists. And, as lead social psychologists Dr. Anthony Pratkanis and Dr. Elliot Aronson noted, what the masses term truth is that information which is most familiar. It is propaganda at its finest. [1]

The goal of this book is to challenge the notion that diets are the solution to unwanted weight gain and obesity. While diets can result in weight loss, they are flawed. Diets focus on only one aspect of a healthy lifestyle, yet life is interdependent and interconnected. Without disregard for science, we need to take a holistic approach to losing weight one that involves dieting and healthy living.

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