Mark Davenport - Manipulated: The 12 Deadly Lies of Network Marketing

In the world of direct marketing, there are many ways to sell products and services to the public, but the two that have garnered the most controversy are multilevel marketing (MLM) and network marketing (NWM). Over the years, I have provided coaching, either directly or indirectly, to seventy - six different multilevel and network marketing companies, helping them with launch strategies, educational concepts for their distributors, developing standard operating procedures (SOP), coordinating leadership development and communication strategies, and helping them develop and integrate new technology, among many other things.

Looking back at all of the companies Ive worked with, I would say that only six of them were good, solid companies able to live up to their promises and survive long term in the market. A couple of them, which I assumed would last, disappeared literally overnight. In examining the downfall of so many, Ive found that too many of them relied on deception and phony promises. They seemed like great companies selling what appeared to be great products, but they were all built on hype.

In many cases, the founders of these companies had success in other industries, so they assumed they would achieve success with the network marketing formula. After all, the salespeople and owners of big, successful network marketing companies all claim this model is super simple and easy to implement. In reality, the opposite is true.

Even companies with billion - dollar holding companies backing them have run into major problems and shut down. They didnt anticipate the relentless negative press or hate directed at the industry. When they finally realized just how harsh it was, some of them said, This isnt worth the risk to our reputation or potential legal trouble.

Note to Readers

The content of this book is directed at two distinct audiences . If you have been approached with the opportunity of joining a multilevel or network marketing companyor are simply thinking about itthen I want to help you consider the opportunity with open eyes and a full understanding of what you are getting into. I also want to help you avoid some of the pitfalls that are rife in this industry, so you wont be taken in by deceptive practices and empty promises.

If you are already working in a multilevel or networking marketing company, whether full - time or part - time , then I hope this book will serve as a rallying cry to abandon the dishonest and disreputable practices which have damaged the reputation of the industry. I am fully convinced that it is possible to achieve tremendous success while operating entirely aboveboard.

Everything Ive learned about multilevel marketing, Ive learned the hard way. My father was a professor, and all my siblings are intellectuals. Going to university was expected, so thats what I did. I studied philosophy and economics and earned a sports diploma, and I had no intention of becoming a businessman.

Then one day, I received a call because a friend had recommended me to a company that sold insurance. Your friend thinks youre crazy determined to make money, the salesperson said. He pitched me a multilevel marketing program with an opportunity to get paid based on performance instead of education. It sounded like a good deala fast track to success.

I accepted the offer and signed up. The companys main purpose was selling to customers. Once you became good at selling, you earned the right to train people who would recruit others into your business; but I quickly ran into a problem. As a college student with little sales experience, I was so nervous on the phone I could barely say my own name.

The guy who recruited me had promised, I will be on your side, so if you have any questions, contact me. We will do this together. Since I was struggling with my sales calls, I reached out to him and other people up through the ranks.

You guys promised you would help me, I said. I really need training on how to complete a sales call properly. I have the script, and I know Im supposed to read it, but it doesnt work for me. Ive pitched to a hundred people, and every single one of them said no.

They all brushed me off. I heard many versions of, Im super busy right now, but Ill get back to you. During my time at that company, every single time I asked for help, I was told people had other appointments or would get back to me eventually or were just too busy. No one ever helped me with my sales calls.

It was the opposite of what theyd promised. Id taken a semester off college to build this new career, and nobody would help or answer my questions. Even when I started having a little success, I still found that everyone upline had no time for me.

The problem had to do with the system itself. The higher you climbed in the organization, the more money you made but the less money the person upline made from you. In other words, it was not to their advantage to help me close the gap, because it reduced their residual income from my sales.

When I realized this, I became determined. There are two responses to this kind of betrayal: either giving up or working harder. I decided to work harder. Though I knew Id been lied to, I also knew I was responsible for my own success. Pointing fingers wasnt going to get me anywhere.

I worked harder than ever, and after a year, I finally figured out the sales model and began making real money. After the second year, I became one of the top sales leaders in the company. Even then, I continued to encounter lies and broken promises in the way the company was run. Eventually, I decided Id had enough, so I left.

Afterward, I became a sales director for two other companies, and while I made money, I discovered again and again that leaders often preach one thing and do the opposite. Finally, Id had enough. Taking the positive skills and habits Id learned, I decided to start my own business.

I can certainly do better than being constantly lied to , I thought. I knew if I recruited just 10 percent of the good, hardworking, teachable people who had quit that first business because they were lied to, I could create the number one company in Germanypossibly Europe, maybe even the whole world .

So thats what I did.

I started my own multilevel marketing company, recruited some of the great people who had left the previous company, and we went from nothing to $52 million in sales in twelve months. It seemed like things were going very well, but then I learned another lessonalways triple - check your business partners.

My business partner, whom I met through my network of professional contacts, was a nice guy whod already made a lot of money. He drove expensive cars and had a lovely family. What I didnt know is that hed been convicted for fraud earlier in his career. When our company started growing fast, our competition started to get annoyed. The district attorney was pointed in our direction, saw who my business partner was, and decided to open an investigation.

As it turns out, despite the fact that Germany is supposedly a democracy, the government can completely shut down your company while youre under investigation. Thats exactly what they did. Two years later, I went to court and won the case; but by then, Id already lost a ton of money.