Alex Hormozi - $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

After spending one day with Alex, we added $5 MILLION PER YEAR in profit without adding any new services. When Alex talks about acquisition, you should listen (as long as you dont hate money).

Brooke Castillo, CEO, Life Coach School

My career can be broken into two chapters: the first was 15 years of banging my head against the wall trying to figure out why I was not fulfilling my potential. The second chapter started when I read $100M Offers by Alex hormozi. It was then that I had the confidence to know exactly how to have the success that I knew I was capable of enjoying. If you are a business owner that is done settling for less than your potential, this book will quickly show you that its not your fault; no one has taught you how to make irresistible offers. This book will change that within a few chapters. Consider this book your second chapter. It is an absolute game changer.

Ryan Daniel Moran Founder, Capitalism.com

We first found out about Alex and instantly bought his book. Its the best book Ive ever read really in business. Probably the biggest thing I learned from him is that so many times in business you want to charge your customers more and you almost feel guilty like oh my gosh can I really do this? but I think there's nobody better that really puts packages and prices together that not only you can increase your price for your business but you're also increasing the value for the customer at the exact same time. Since we started workingwith him...within two months...our business was already doing $10M/yr in sales...INSTANT DOUBLE and its only been two months since we came in touch with him and our business is on a run rate to do $23M/yr in sales now. Just from changing our pricing, our packaging, and at the same time delivering better results and outcomes for the clients that we work with.

Andrew Argue Founder, CEO Accountingtax.com

"Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a 10 percent chance of a 100 times payoff, you should take that bet every time. But you're still going to be wrong nine times out of ten... We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed distribution of returns is why it's important to be bold. Big winners pay for so many experiments."

Jeff Bezos

As entrepreneurs, we make bets everyday. We are gamblers gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with the hopes of a higher pay out. Oftentimes, we lose. But, sometimes, we win and win BIG.

However, there is a difference between gambling in business and gambling in a casino. In a casino, the odds are stacked against you. With skill, you can improve them, but never beat them. In contrast, in business, you can improve your skills to shift the odds in yourfavor. Simply stated, with enough skill, you can become the house.

After beginning a series of books on acquisition, it became apparent that I could not talk about any other topic without first addressing the offer: the starting point of any conversation to initiate a transaction with a customer. What you are literally providing them in exchange for their money. Thats where it all begins.

This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.

I chose this term partially in homage to the above quote from Amazon founder Jeff Bezos and because, like a grand slam in baseball, a Grand Slam Offer is both very good and very rare. Additionally, to extend the baseball metaphor, it takes no more effort to make a Grand Slam Offer than to strike out. The difference is dictated by the skill of the marketer and how well he connects his offer with his audiences desires. In business you can have so-so offers: the singles and doubles that keep the game going, pay the bills, and keep the lights on. But, unlike baseball, where a grand slam scores a maximum of four runs, a Grand Slam Offer in the business world, can score you a thousand-fold pay off and result in a world where you never need to work again. It would be like connecting with the ball so well during one single at bat that you automatically win every World Series for the next hundred years.

It takes years of practice to make something as complicated as hitting a major league fastball into the bleachers look effortless. Your stance, vision, prediction, ball speed, bat speed, and hip placement all must be perfect. In marketing and customer acquisition (the process of getting new clients), there are just as many variables that must all align to truly knock it out of the park. But with enough practice and enough skill, you can turn the wild world of acquisition, which