Dr Chandrani Singh - Visual Social Marketing
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Step by Step manual to learn Marketing, Advertising, and Public RelationsKey FeaturesBasics of Visual Social Marketing Impact of Visual Social Marketing Social Media Marketing strategies Simplified English especially suited for an Indian audience Concepts explained with the help of relevant figures, diagrams and examples Exercises for readers at the end of each section Description The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals, it has numerous examples and case studies to help gain the desired clarity. What will you learnVisual Social Media Marketing and its Impact Social Media Marketing Strategies Inbound Marketing, Visual Social Media Marketing Tools Who this book is forYou could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.Table of Contents 1. Basics of Visual Social Media Marketing2. Impact of Visual Social Media3. Social Media Marketing Strategies4. Using Video for Social Media Marketing5. Inbound Marketing: An Introduction6. Visual Social Media Marketing Tools II7. Advanced Tools for Visual Social Media MarketingAbout the AuthorDr Chandrani Singh is currently working as Director-MCA and Placement Head MCA(SMI) at Sinhgad Institute of Management Vadgaon, Pune and has a rich experience of over eighteen years in the academic sector. She has a PhD degree in Computer Management and holds to credit a strong research base. An NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit. Her LinkedIn Profile: linkedin.com/in/dr-chandrani-singh-72448a22Dr Abiresh Abraham is a post-graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published. Ajit Pandey is 33 years old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done a certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge through various online certification courses. He is a writer at heart and in a way a writer by profession as well. By far, more than 500 poems in Hindi and Urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of the teaching-learning process.
Dr Chandrani Singh: author's other books
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Dr Chandrani Singh
Diamond Stephanie
Krista Neher
Dan Zarrella
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Visual Social Marketing
Dr. Chandrani Singh,
Dr. Abiresh Abraham
Ajit Pandey
FIRST EDITION 2019
Copyright BPB Publications, INDIA
ISBN: 978-93-88176-49-1
All Rights Reserved. No part of this publication can be stored in a retrieval system or reproduced in any form or by any means without the prior written permission of the publishers.
LIMITS OF LIABILITY AND DISCLAIMER OF WARRANTY
The Author and Publisher of this book have tried their best to ensure that the programmes, procedures and functions described in the book are correct. However, the author and the publishers make no warranty of any kind, expressed or implied, with regard to these programmes or the documentation contained in the book. The author and publisher shall not be liable in any event of any damages, incidental or consequential, in connection with, or arising out of the furnishing, performance or use of these programmes, procedures and functions. Product name mentioned are used for identification purposes only and may be trademarks of their respective companies / owners and are duly acknowledged.
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BPB PUBLICATIONS
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Published by Manish Jain for BPB Publications, 20, Ansari Road, Darya Ganj, New Delhi-110002 and Printed by Repro India Ltd., Mumbai
Preface
The book on Visual Social Media is written for students, social media lovers and professionals who aspire to use social media platforms for various business tasks. The book is drafted with a comprehensive vision of exploring the usage of social media platforms for various marketing and branding campaigns. Business is transforming from conventional to modern approach on all verticals, to be able to survive and out-perform in this era is not as easy as it used to be. Social media is platform which can facilitate the business with larger population than any other marketing medium.
The first chapter of this book is about difference between conventional and social media marketing. The chapter precisely explains various strategies which makes social media marketing more effective and result oriented. The chapter gives brief introduction about various popular social media platforms and their application in social media marketing. The second chapter helps in understanding the risk factor and remedies of social media platforms. This chapter also gives insights about different tools used for social media marketing. Recent trends and practices in social media marketing is also included in this chapter.
The third chapter elaborates on social media marketing platforms like Facebook, YouTube, Google Plus etc. This chapter is more about actual marketing techniques and rules used in social media marketing. This chapter includes various content forms which are used for social media campaigning. Along with content forms, this chapter also includes recommended and balanced strategies for posting and publishing the contents.
The fourth chapter mainly talks about Podcasts, short videos and YouTube marketing strategies. Performance analysis, video marketing analysis and podcast integration is also included in this chapter.
The fifth chapter elaborates on Facebook, twitter and Instagram marketing. Right from profile creation to paid marketing setup to performance analysis of campaigns, everything is discussed in this chapter. This chapter also emphasizes on the use of social media marketing for product and services. This chapter is written to help professionals and newbies to begin using Facebook, twitter and Instagram platforms for free and paid marketing.
The sixth chapter is about Google, Google Plus, Wordpress and Pinterest. This chapter explores the other category of social media i.e. blogs. Wordpress and blogger.com are two blogging platforms discussed in this chapter at business and technical level. This chapter will help reader to understanding the use of blogging in professional marketing and branding.
The seventh chapter is all about various tools used for content development. This chapter elaborates on use of many online and offline tools used for creating high quality Image, graphics, infographics, videos, animations etc. This chapter also talks about various blogging tools along with tools like Prezi and storify which are nowadays very popular among digital marketers.
This book is sequenced and written to touch all the major and minor aspects of digital as well as visual social media campaigning. The content, example, diagrams used in this book are very well tested and validated against real time scenarios and case studies. Almost all popular social media platforms are discussed in detail to help reader in becoming versatile social media marketer.
Acknowledgement
We sincerely thank Almighty for having blessed us with the requisite communication skills and giving us a chance to serve the society especially the millenials of this era in the form of dissemination of knowledge and wisdom. We are extremely indebted also to our mentors; peers and family members without whose strong support and encouragement such a noble initiative would not have been possible. Presenting a book on this upcoming marketing technique has been a weighty task for all of us right from the point of content preparation, to assimilation, to assessments and we invite criticisms and insights from all stakeholders and experts of this domain to improve on the subject matter, case scenarios for effective upgradation from a scholastic view point.
Last but not the least an endorsement to our very own profession which has been an underlying forte in our scholarly pursuit of delivering this manuscript.
Dr Chandrani Singh
-Dr. Abiresh Abraham
-Ajit Pandey
Table of Contents
Chapter 1: Basics of Visual Social Media Marketing
Chapter 2: Impact of Visual Social Media
Chapter 3: Social Media Marketing Strategies
Chapter 4: Using Video for Social Media Marketing
Chapter 5: Inbound Marketing: An Introduction
Chapter 6: Visual Social Media Marketing Tools II
Chapter 7: Advanced Tools for Visual Social Media Marketing
CHAPTER
Basics of Visual Social Media Marketing
Objectives
This chapter will enable the reader to:
Gain knowledge on recent trends and understand the concept of visual social marketing
Tuned to various social media platforms and get a know on their working methodology.
Get a fair idea on the usage of social media and benefits received.
Adept to the introduction of visual social marketing strategies.
Caselet - Implementing of visuals for marketing by a company to enhance click through rate
This is the case about a nursery that sells trees, plants, creepers ,flower bulbs and garden accessories under the horticulture division of a particular state. The teams content repository was so enriched that it helped masses to take care of their garden. They also had a web application, which was at its initial stage and wasnt able to reach their target audience or in other words was not able to initiate a reaction from the target audience. The audience would only flip through the web pages but were not subscribing to the email list or were buying any item or commenting on the web repository. Since the nursery was under a specific horticulture department, they got guidelines to quickly design banner ads and set up a quick A/B split test, by using Visual Website Optimizer. The banner ads information page generated more than hundred percent plus visits to the top deals page and fifty five percent increase in subscription and thirty three percent increase in sales and below is the sample of the banner ad which helped them to achieve the same. (Fig 1)
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