SUPER SCALING
Systemise, Break Free, and Skyrocket Your Business to Millions
PRAISE FOR SUPER SCALING
Alvins strengths are clearly in turning businesses into systems. This book is full of practical lessons that will always be applicable to any kind of business.
Michael Lin
Managing Director and Owner, Auston Institute
This is the step-by-step manual to scaling up businesses that entrepreneurs need to read in order to prevent making costly mistakes and wasted time.
Willie Lee
Managing Director, Big 3 Media
We always hear about new marketing strategies. However, this book is refreshing because it talks about the real topics that arent covered enough systems, processes, operations, building and growing a team, and execution.
Hong Ting Wong
CEO and Co-Founder, 2359 Media
Most entrepreneurs arent owners of their businesses; instead they are slaves to their businesses. Alvin shows you how to break free of this once and for all.
Rio Lim
Entrepreneur and Investor
Alvin has put together a collection of the most practical steps that you can immediately take action on to increase your business value, revenue, and customers.
Alan Phua
CEO and Co-Founder, Alchemy Foodtech
The time and money savings you can learn from this book is astounding. Alvin Poh has held nothing back in sharing the secrets of success in his entrepreneurship journey. The frameworks distilled within this book are timeless and will aid you well in your own business.
Alvin Huang
CEO, Truegenics
If youre looking to scale your business through a systematic and logical approach, Alvin has written the perfect book for it. These are the lessons from the business he exited, which he started without needing external funding.
Yiping Goh
Partner, Quest Ventures
Ive found Alvins book to be essential for entrepreneurs who are looking to scale up their businesses. If you want to get your business to the next level, you need to read this book now.
Eric Feng
Social Media Strategist and Global Speaker
First published 2021
Copyright 2021 Alvin Poh
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SUPER SCALING
Systemise, Break Free, and Skyrocket Your Business to Millions
Author: Alvin Poh
Publisher: Phoon Kok Hwa
Editor: Patricia Ng
Layout: Geelyn Lim
Cover design: Ryanne Ng
Published by: Candid Creation Publishing LLP
167 Jalan Bukit Merah
#05-12 Connection One Tower 4
Singapore 150167
Website: www.candidcreation.com
Email:
Facebook: www.facebook.com/CandidCreationPublishing
ISBN: 978-981-18-0647-6
Name(s): Poh, Alvin.
Title: Super scaling : systemise, break free, and skyrocket your business to millions / Alvin Poh.
Description: Singapore : Candid Creation Publishing, 2021. | Includes bibliographical references.
Identifier(s): OCN 1249621323 | ISBN 978-981-18-0647-6 (paperback)
Subject(s): LCSH: Entrepreneurship. | Success in business.
Classification: DDC 658.421--dc23
To all the entrepreneurs out there making the world a better place through the businesses that they create
CONTENTS
ACKNOWLEDGEMENTS
This book would not be possible without the lessons and experiences that made me the person I am today. As I look upon my entrepreneurship journey, there are many people who have touched my life, and I would like to acknowledge them here. This is by no means an exhaustive list, especially since it spans decades.
First of all, I have to thank my parents and family members for making me the person Ive become. If not for the fact that I have tremendously supportive parents, I wouldnt be the person I am today. For that, Im eternally grateful.
My business partners are the most important people in my life, and whom I trust 100%. These two people have travelled my entrepreneurial journey with me and helped shape the person I am now. Thank you to: Jervis Lee, Vodien; Alvin Huang, Truegenics.
Next is definitely the team of Vodien and Truegenics. It has been an incredible journey and I thank you all for being part of it with me.
Vodien was a business that would have continued to struggle with manpower issues had our business associates not helped us find a solution through the resources that they had in the Philippines. Id like to especially thank: San Singhania, Lantone Systems; Nagender Rao Chilkuri, Travel Cue Management.
When I went to university, I had a burning desire to see the world and wanted to study abroad. Singapore Management University (SMU) was the only school that had an overseas component. Id like to thank the Dean of the School of Information Systems then, Steven Miller, who accepted my application and inspired me to make the most of my education in SMU.
Im grateful that the team at SMU has helped me so much in starting and facilitating my scholarship fund. This has allowed me to impact students and was the genesis of coaching others. This scholarship fund has, in turn, opened many doors that I could not have imagined. Id like to especially thank: Ho Kwon Ping; Sam Wu; Florence Tan; Wai Leng Chan.
My marketing coaches, to whom my career as an entrepreneurship coach would not have happened. Thank you to: Melvin Soh, X-Factor Marketing; Josiah Tan, X-Factor Marketing.
Thank you to my buddies who have supported me, encouraged me, gave me ideas, and pushed me to do more. Special thanks go to: Clement Wong; Michael Lin, Auston Institute; Rio Lim; Hong Ting Wong, 2359 Media; Willie Lee, Big 3 Media; Derrick Chew, Sight Lines Entertainment; Alan Phua, Alchemy Foodtech; Anna Haotanto, ABZD Capital.
The journey that I took to develop the 5E Scale Engine and coach other entrepreneurs would not be possible without bouncing ideas and getting trusted advice. Thank you: Amanda Zhong, AOS Bath.
The largest acquisition deal that I went through was because of Dreamscape Networks, and they were a partner whom I saw many commonalities together with. Thank you: Mark Evans, CEO of Dreamscape Networks.
Starting a new journey is always difficult. I am greatly honoured and grateful for my first batch of masterclass participants, as well as my first batch of coaching clients. Thank you all for trusting me to bring you further and giving me the confidence to continue with this new segment in my life.
FOREWORD
Asking why is a way of thinking that I encourage people to adopt and incorporate in their lives. Its been what drove me to do everything that I did from civil society, business, education and academia, and journalismand ultimately created who I am today. This approach of asking why about the world is present in many aspects of the book that Alvin has written.
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