John Morgan - Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Contents

Praise for Brand Against the Machine

John is a rebellious leader of a new form of branding. He doesnt pull any punches and delivers straightforward advice you cant afford to ignore.

Barry Moltz , author of Bounce!

As a business owner, its easy to get lost in the crowds and noise, which is why a powerful brand is crucial. Other so-called brand experts seem to be riding a trend of what business owners see as the next miracle cure. But John Morgan is different. Branding is a lifestyle, a signature, and, quite simply, what he breathes on a cellular level. Dont waste your time studying branding with anyone else. Just read, listen, and watch John. I know I do.

Carrie Wilkerson , author of The Barefoot Executive

This aint your mothers world of branding anymore. Brand Against the Machine is a punk rock look into the world of branding. This book will help you get ahead of the crowd by surfing right over it and jumping right into the mosh pit of business.

Amber Osborne , aka Miss Destructo

Brand Against the Machine is a wake-up call for business owners with its ruthless challenging of assumptions about branding and marketing. If you want to build a business that not only gets noticed, but also gets cared about, then read this book today.

Dr. Mollie Marti , author of The 12 Factors of Business Success

John nailed it with this one sentence from the book: The future of branding is marketing WITH people and not AT them. This book is filled with real wisdom from a super smart marketer and is one that every business owner should read immediately.

Ryan Lee , author, entrepreneur, coach, speaker

There are thousands of people you can turn to for branding. But theres only one who has the creativity, chops, and spot-on insight to help you perfectly connect to your marketJohn Morgan. Brand Against the Machine is your invitation to step out of the shadows and move from invisible to unavoidable.

Paul Evans , author and speaker

John Morgan will definitely change the way you think about branding and marketing your business. John is one of the smartest branding experts around. His strategies are second to none. You owe it to yourself and to your customers to listen. Read Brand Against the Machine today!

Kristi Frank , celebrity, diet guru, and former star of The Apprentice with Donald Trump

Branding is one of those topics businesspeople throw around in conversation but dont truly understand. If youve ever been secretly confused about what personal branding is or simply want to know exactly how to create and communicate your own powerful brand so that you are in demand, youve got to read this book. John Morgans no-nonsense style had me laughing out loud while taking notes from beginning to end.

Felicia J. Slattery, author of Cash In on Communication ; and Cinderella Interrupted

John has laser vision when it comes to brand development. Johns genius lies in his ability to identify brand hooks that are remarkable and memorable. I have always been amazed at Johns ability to see branding opportunities that increase his clients bottom line without fail. John is a student and teacher of great branding. His ability to leverage brand equity and pinpoint opportunities has helped his clients increase their bottom lines exponentially.

Perry Lawrence , Mr. Video at AskMrVideo.com

John Morgan is a leading authority on branding. Johns depth of knowledge and practical takeaways are both compelling and exciting. You can take action immediately on Johns advice. He explains things in a way that is relatable but at the same time takes everyone listening to a higher level of understanding. Hes my go-to guy on all things branding.

Erin Blaskie , www.erinblaskie.com

If you think your brand isnt important, you need to hit yourself with a wet noodle and then crack open this book. Johns words will break you down, stir you up, and then help you be able to Brand Against the Machine .

Jason Dykstra , Absolution Mediation

John Morgan is absolutely one of the most genuine, spot-on branding strategists I have had the pleasure of working with. He knows how to simply turn a person or a company into living a brand that speaks their message clearly and authentically, all while having fun and enjoying the ride. John has a unique ability to create a brand with you that feels unique, is completely you, and brings you the clients you cant wait to serve!

Maruxa Murphy , marketing and business coach

John Morgan is a branding powerhouse. He has a knack for cutting through the noise to get a brand to burst into the marketplace. I cant count how many thousands of dollars hes saved me with sage advice and, more important, the thousands of dollars his advice has made me!

Spencer Shaw , serial entrepreneur

Branding is one of those things that if its done wrong, it can kill your business before it even gets off the ground, but if you do it the right way, the way John teaches, you can multiply your customer base, resonate more deeply with those customers, and have the successful business you envision.

Kyle Battis , Internet entrepreneur

John Morgan has forgotten more about business branding than most have ever known. Dont miss the opportunity to learn from him. He has the unique ability to deliver and teach branding in a fun and entertaining way.

Josh Hinds , founder of GetMotivation.com

When John Morgan speaks, I listen intently. If your goal is to build a lasting and powerful brand, this book will teach you how to navigate the murky waters of branding. Few people understand what makes a brand successful. John not only understands what others dont, but he also shares actionable strategies that will have an immediate impact on your business. I know this because Ive seen it firsthand in my own company.

Travis Robertson , peak performance coach and entrepreneur; owner of Dont Settle Media

John Morgans branding strategies and advice are both incredibly powerful and yet infinitely practical. Before I started working with John, I knew who I wanted to connect with, but I didnt know how to position myself and my services in a way that stood out and attracted my ideal clients to me. After Johns coaching, I knew specifically who I was targeting, how to reach them, what to say to them, and how to position myself as the perfect person to serve their needs. John is the most honest, nonsalesy, clever, and down-to-earth branding expert I have ever met, and working with him was one of the best investments I have made in my consulting business.

Kendra D. Brodin , legal career and professional development consultant

John Morgan is called the Chuck Norris of Branding for a reasonhe gives brands glistening biceps. Get ready for the gun show by reading this book, or take warning that your brand might go missing in action.

Janet Wallace , owner of Social Deviants

John Morgan is not only an authority on branding, but also a genius at helping you discover your own unique voice. He is masterful at establishing credibility and adding fun to your marketing efforts. Without a doubt, John is an expert at helping entrepreneurs breathe life into their brands and their businesses. Every time I have contact with John, I never fail to be impressed at his marketing acumen and savvy.

Danielle Miller , coach, DanielleMiller.com

Brand Against the Machine is to business books what film was to the movie industry. Everything before now seems trite and out of place. John has written a book that will not only change how you see your business; it will change how you see yourself. If you dont read this book, youd better start watching your back from those that have.

Joey Strawn , social media strategist

John Morgan will push your boundaries. With Johns strategies I have gone from an unemployed website salesman to a business thought leader in my niche. John has helped shape the way I look at business.