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Mari Smith - The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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Mari Smith The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
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One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. Thats the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If youre a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant center of influence for your customers and prospectsExplains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners awayDetails the unique cultures of Facebook, Twitter, and other popular online platformsShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touchEven if you currently have zero presence online, this book will help you see measurable results in a short time.

Mari Smith: author's other books


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Contents You Building Your Social Equity Praise for The New Relationship - photo 1

Contents

You Building Your Social Equity

Praise for The New Relationship Marketing

There's no one I've known who's mastered the fine art of relationship marketing like Mari Smith. In this book she reveals her successful techniques for building profitable and lasting relationships. Apply her techniques and watch your business grow.

Michael A. Stelzner , author of Launch and founder of
SocialMediaExaminer.com

Mari Smith is a tireless champion for building relationships between businesses and their customers. It comes down to people and value. Mari will show you how to get customers to not just like you, but love you!

Brian Solis , author of best-selling books Engage!
and The End of Business as Usual

Whenever I have a social media question, Mari Smith is my go-to gal. She has her finger on the pulse and truly practices what she preaches. If you don't have her personal cell number, then this book is the next best resource to jump-start your social media stardom.

Jim Bunch , founder of The Ultimate Game
of Life, JimBunch.com

This book is the relationship marketing 2.0 bible! Mari Smith takes you by the hand and skillfully walks you through how to significantly increase your business using her proven methods for connecting with all the right people, both online and offline. As the CEO of SANG, the world's premier organization for thought leaders and entrepreneurs, I know how vital it is to your success to build relationships with key influencersand Mari is truly a master at this. Read Mari's book and find out how you too can become a masterful relationship marketer.

Larry Benet , cofounder of Speakers
and Authors Networking Group, LarryBenet.com

Mari Smith has a magnificent heart and a beautiful Soul. She also has an amazing social media mind. If you're looking for a powerful and practical guide for blending these qualities into your business, then you've picked the perfect book! Mari is your skillful guide as she gives a step-by-step road map for navigating the social media maze, while weaving the heart and soul of relationships throughout her book. We know that heart, soul, and relationships are what transforms, and also what people want. This is definitely the book you and your business have been waiting for!

Esperanza Universal , co-creator
and CEO of S.O.U.L. Institute, Inc., SoulInstitute.com

The New Relationship Marketing offers you something unique; an invaluable social media guidebook that recognizes that you too, like your customers, are human. Mari Smith enables you to balance life and social media, to build a community and your business, to be authentic and a compelling brand. Buy it today.

Simon Mainwaring , author of the New York Times
best seller, We First, SimonMainwaring.com

When it comes to leveraging social media, the right knowledge is not only power, it's profit. Mari is one of the rare experts who truly understands the nuances of blending today's high-tech online marketing with high-touch relationship building. This book is a must-read for business and brand owners ready to lead with greater impact and influence online. If relation-ships are the new currency, then this guide is worth its weight in gold.

Jim Kwik , president of Warmth Media, JimKwik.com

You can become the go-to person among your friends, peers, and customers. Mari Smith has done it, and is a world-famous speaker and author as a result. In The New Relationship Marketing she spills her secrets, giving you the step-by-step playbook for building genuine online influence the right way. This book is an absolute must-read for anyone who's ever thought about using social media for business.

Jay Baer , coauthor of The NOW Revolution:
7 Shifts to Make Your Business Faster, Smarter,
and More Social, www.convinceandconvert.com ,
@jaybaer, facebook.com/nowrevolution

There aren't many people I would trust to write a book like this and even fewer books that I would actually read. Well, I can assure you, this book is the proverbial needle in the haystack. Not only is Mari Smith one of the top experts in the world when it comes to both online and offline relationships, she also has an uncanny ability to make the process of forming relationships in the online social world feel as natural as the relationships we've built in the physical world we grew up in. And that is no easy task, as you no doubt understand, if you've poked the wrong person or forgotten to thank someone for the RT.' If you're looking for the silver bullet, the secret sauce, and the magic pilljust open this book and start reading. I think you'll find... you've found it.

Nick Nanton , CEO, The Dicks + Nanton Agency,
Emmy award-winning director and producer, and
coauthor of 10 Best-Selling Books, NickNanton.com

In the world there are influencers, and then there exist people like Mari who are Authentic Influencers. That is why Mari is sought after by large corporations to help them grow. Now you can become an Authentic Influencer yourself and gain a loyal social media following to enhance your business today. I recommend you buy this book because your business will profit from it and you will also grow as a person.

Steven Seppinni , CEO, Zoozili.com

Relationship marketing transcends the medium. It's not about how savvy you are with the latest social-networking technologies. It's about people connecting with people, doing business together for good, and that prevails whether on the Internet or in person. Mari understands this at the fundamental level; in The New Relationship Marketing she teaches you her simple nine-step system for monetizing your network in the most heartfelt way.

Keith Ferrazzi , best-selling author of Who's Got Your Back
and Never Eat Alone, MyGreenLight.com

This book is your golden ticket to not only understanding but also effectively capitalizing on the world of social media in terms of relationship marketing and business growth. In this digital age, social media is quickly becoming crucially important across the globe, to businesses small and large. Attempting to ignore it is not an option; The New Relationship Marketing is an absolute must-read for anyone and everyone in business today!

Ivan Misner , New York Times best-selling
author and founder of BNI, BNI.com

Mari Smith is in fact the Pied Piper of the Internet World and I'd personally follow her anywhere. She understands better than anyone the speed with which the world is evolving and the changes being made in the way we live and do business. This book is packed with information and insights we can all use to have greater success with whatever we do. I especially like the final chapter How to Adapt as Technology Changes: The Future of Relationship Marketing. That's the lesson we all need to learn well if we are to continue to grow and prosper. Magnifique, Mari.

Ken Kragen , author of Life Is a Contact Sport;
organizer of We Are the World,
Hands Across America, and NetAid
consultant, speaker, and recipient of the
United Nation's Peace Medal; KenKragen.com

Advice on improving your online persona while attracting followers must come from someone that has done it; Mari Smith is that someone.

Erik Qualman , author of Socialnomics, Socialnomics.net

Want to master the fine art of relationship building, both online and in person? Mari's excellent book shows how to turn strangers into friends and clients. Best yet, her recommendations for developing win-win networks are specific, strategic, and ethical. They will increase your bottom line and add value for everyone involved. Read 'em and reap.

Sam Horn , intrigue expert and author of POP!, SamHorn.com

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