Ray Higdon - Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does

Published by

Success in 100 Pages

www.SuccessIn100Pages.com

ISBN 978-1-947814-98-1

Copyright March 2018

All rights reserved.

Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data retrieval system, without the written permission of the publisher.

LEGAL DISCLAIMER:

The publisher has made every effort to ensure the accuracy of the information within this book was correct at time of publication. The authors and publisher do not assume, and hereby disclaim, any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause. The information contained in this book is strictly for educational purposes. If you apply the ideas contained in the book, you are taking full responsibility for your actions, and there is no guarantee you will duplicate the results stated here. Every individuals success is determined by his or her desire, effort, knowledge, and motivation to work on his or her business.

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Contents

FOREWORD BY

KIM GARST

It will come as no surprise to you that marketing has changed significantly over the past decade. If youve spent any time at all on Facebook, Instagram or Twitter, youll have seen many different strategies and tactics being used some extremely effective ones and others, well, not so much.

Youve probably also seen many network marketing professionals using social media to attract prospects and build their teams. Again, youve likely seen some of these businesses killing it on social media while others post every single day, but dont seem to be gaining any traction.

So, whats the difference between the network marketing professionals who are killing it on social media and those who arent?

Ray hit my radar several years ago via a live video he was doing. His knowledge and passion for both people who are involved in network marketing and social media were immediately apparent to me. It was also immediately apparent that Ray was among the network marketing professionals who knew exactly how to use social media to build his business all while remaining authentic, heart-centered and passionate about the people he served. That won me over immediately!

Since that time, Ive had the opportunity to work with Ray in a number of different settings, including when he hired me for a VIP day, and later as a speaker at one of his live events. Ive been consistently impressed with Rays integrity and how much he cares about making an impact and a difference in peoples lives.

His new book, Freakishly Effective Social Media for Network Marketing, is his latest offering to network marketing professionals who want to use social media to explode their businesses, all while maintaining their authenticity and integrity.

As Ray and Jessica acknowledge, there are plenty of books out there that will show you how to use social media for your business. However, this book isnt just a generic social media how to guide; its a concise, value-packed, step-by-step guide to using social media to authentically build your network marketingbusiness.

From which social media platforms to use, to identifying your target audience, to what types of content you should post its all in this book.

Ray and Jessica also delve deeper, into how to establish authentic connections with your prospectsinstead of annoying or alienating them.

Over the past few years, you may have noticed that live video on social media has exploded. Businesses are using live video on Facebook and Instagram, as well as on live streaming apps like Periscope, to reach their audience in new and exciting ways. However, knowing how to use live video is still a challenge for many marketers.

Ray and Jessica offer some great tips for how to use live video for your networking marketing business

including how to find topics for your videos, which platforms to use, and one of my favorite parts of the book, The Freakishly Effective Four-Step Video Formula.

Whether youve been using social media for your network marketing business for a while, or are just getting your feet wet, youre sure to find valuable, actionable tips within the pages of this book.

Its a must read for anyone who wants to build their network marketing business on social media strategically, effectively, and with integrity!

Kim Garst

International Best-Selling Author of Will The Real You Please Stand Up: Show Up, Be Authentic and Prosper in Social Media, and Forbes Top 10

Social Media Power Influencer

Introduction:

B efore we placed our fingers on the keyboard and typed the first words of this manuscript, there were several things we wanted to be clear about. The first is: Why should we write this book? After all, its not like there is a shortage of books on social media out there.

So to get that clarity, we did what we always do when deciding if we should launch a new product or service in our business. We dug deeper, asking the most important question: What are the intended outcomes ofthebookfor you, the reader, and for the network marketing professionoverall?

The Purpose of This Book

The purpose of this book is not to try and convince you that you should be using social media to grow your business. You already know that, right?

Nor is it to dig into the technical aspects of setting up your accounts, profiles, etc. There are thousands of resources available for doing that online already.

Quite simply, our goal for this book is to change the way people in the network marketing profession utilize what is undeniably the most powerful recruiting and marketing tool invented in the history of the world. We also aim to do it in a way that accelerates your success while elevating network marketing as a profession.

How Most People Use Social Media

Most people in network marketing look at social media as if it were a dartboard you can just throw things at, and that something will hit the marksuccess will happen. They