Steve Farber - Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do
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- Book:Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do
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- Year:2019
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From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results
Its time to toss aside the touchy-feely notions of love in business and acknowledge the real power that it holds. Love is not only appropriate in the context of business, its the foundation of great leadership. To put it bluntly: love is just damn good business. Thats the simple but profound truth that leadership consultant Steve Farber has discovered in his extensive work with Fortune 100 companies and other successful businesses. His game-changing approach to love as a practical business strategy will help you to:
- Create a culture of love at workand spark innovation, productivity, and joy
- Serve your customers, so they love how you treat themand have them coming back for more
- Invest time in making personal connectionsthat are mutually rewarding
- Focus on serving the needs of otherstheyre going to love it
- Do what you loveand make it your business, so others love it, too
The proven principles youll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organizations framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They dont serve others out of obligation, but because of a genuine desire to improve peoples lives. And when customers reciprocate by loving your products, your services, and your people, thats when something great happens. Thats when you get loyalty. Thats when you get raving fans. Its a refreshingly human way of doing business.
In addition to Farbers field-tested strategies, youll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, its just damn good business.
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