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Steve Farber - Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do

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    Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do
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Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do: summary, description and annotation

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From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results

Its time to toss aside the touchy-feely notions of love in business and acknowledge the real power that it holds. Love is not only appropriate in the context of business, its the foundation of great leadership. To put it bluntly: love is just damn good business. Thats the simple but profound truth that leadership consultant Steve Farber has discovered in his extensive work with Fortune 100 companies and other successful businesses. His game-changing approach to love as a practical business strategy will help you to:

  • Identify your passionsand share them with others
    • Create a culture of love at workand spark innovation, productivity, and joy
    • Serve your customers, so they love how you treat themand have them coming back for more
    • Invest time in making personal connectionsthat are mutually rewarding
    • Focus on serving the needs of otherstheyre going to love it
    • Do what you loveand make it your business, so others love it, too
      The proven principles youll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organizations framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They dont serve others out of obligation, but because of a genuine desire to improve peoples lives. And when customers reciprocate by loving your products, your services, and your people, thats when something great happens. Thats when you get loyalty. Thats when you get raving fans. Its a refreshingly human way of doing business.
      In addition to Farbers field-tested strategies, youll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, its just damn good business.
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    PRAISE FOR STEVE FARBER AND LOVE IS JUST DAMN GOOD BUSINESS We live in a - photo 1

    PRAISE FOR STEVE FARBER AND LOVE IS JUST DAMN GOOD BUSINESS

    We live in a world thats yearning for unity and purpose in work, but finding it can seem impossible. The answer? Love. Steve Farber makes a clear case that operationalizing love as the core principle of your business will bring people together and produce powerful results.

    JACK CANFIELD, coauthor of the Chicken Soup for the Soul series and The Success Principles: How to Get from Where You Are to Where You Want to Be

    Love is the most powerful force in the world. Steve Farber captures this in his book as a relevant and necessary act of doing business and being in the service of others. Good begets good. Well done!

    STEDMAN GRAHAM, speaker, entrepreneur, and author of Identity Leadership

    We all know what good business isnt. It isnt working your teams to death. Or prioritizing profits above all else. Or clueless hiring and ruthless firing. And its no longer enough to be liked, or respected, or even trusted. To succeed in any crowded and distracted market, you must be loved by customers and employees alike. How? Steve Farber reveals the fascinating answers. I love this book.

    SALLY HOGSHEAD, CEO of Fascinate and New York Times bestselling author of How the World Sees You and Fascinate

    They dont teach this stuff in business school, but they should! Love Is Just Damn Good Business is a message every leader at every level of every organization needs to take to heart and put into action. Its what I strive to do every day in my business.

    IVAN MISNER, PhD, founder of BNI and New York Times bestselling author of Truth or Delusion?

    Ive seen how love works in my own aptly named business, and I know it will work in yours. Thanks to Steve Farber, you now have a road map to show you the way. A book on this subject could easily have been all soft platitudes; instead, it is a serious book with pages of substantive insight and actionable advice. Read it and lead from the heart.

    ADAM MARKEL, founder of More Love Media and bestselling author of Pivot

    If you use the perspectives, tools, and techniques in this book to build a culture centered around love, youll rally your team and turbocharge your companyas weve done with ours. Its a phenomenal book. Dont miss it.

    KEN AND KERRI COURTRIGHT, cofounders of Income Store (a five-time Inc. 5000 company)

    Too many leaders have bought into the myth that business should be cutthroat and heartless. Steve Farber upends that long-held belief by showing that love is the secret to creating a valuable, sustainable enterprise in the twenty-first century, and he proves it with his latest and, I think, greatest book.

    PHIL TOWN, investor, speaker, and New York Times bestselling author of Rule #1 and Payback Time

    Im in love with Steve Farbers newest book! My motto for 20 years has always been Relationships first; business second. Its truly music to my ears that love is becoming more mainstream and acceptable in the workplace, and Steves work is blazing the trail for so many business leaders. If youve been looking for that missing ingredient to help take your success to the next level, you must read this book.

    MARI SMITH, author of The New Relationship Marketing

    Can leaders really apply love as a profitable business principle? Absolutely! Steve Farber has studied, refined, lived, and proven that approach for decades. This book shows how and why its the perfect approach in todays business world.

    DAVID M. CORBIN, president of GBK Productions and author of Illuminate

    This book is for managers, leaders, and anyone in business who is motivated to accomplish big goals. The examples Steve provides are 100 percent authentic, undeniable, and proven. They underscore that love is more than just a nice ideaits the foundation companies need to be successful.

    FROM THE FOREWORD BY BURTON GOLDFIELD, CEO of TriNet

    Copyright 2020 by Extreme Leadership Inc All rights reserved Except as - photo 2

    Copyright 2020 by Extreme Leadership, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-1-26-044123-9
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