Certain names and identifying details have been changed.
Copyright 2019 by Cheekys Inc.
Cover design by Erica Alfaro and Donovan Pierce. Cover photograph by Kelsey Lisa Photography. Cover copyright 2019 by Hachette Book Group, Inc.
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First Edition: March 2019
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Interior spot art used with permission from Cheekys
Library of Congress Cataloging-in-Publication Data
Names: Roberts, Jessi, author. | Witter, Bret, author.
Title: Backroads boss lady / Jessi Roberts, Founder of Cheekys and Bret Witter.
Description: First Edition. | New York : Grand Central Publishing, [2019]
Identifiers: LCCN 2018037099| ISBN 9781538745731 (hardcover) | ISBN 9781549113468 (audio download) | ISBN 9781538745717 (ebook)
Subjects: LCSH: BusinesswomenIdahoBiography. | New business enterprisesIdaho. | Success in businessIdaho. | Cheekys (Firm)History.
Classification: LCC HD6054.2.U62 R63 2019 | DDC 338.7/687092 [B]dc23 LC record available at https://lccn.loc.gov/2018037099
ISBNs: 978-1-5387-4573-1 (hardcover), 978-1-5387-4571-7 (ebook)
E3-20190124-JV-NF-ORI
Looking for some support ~ I am really needing a place to reach out and am hoping this is it!!
For those of yall who dont know me I am Jessi and am the founder of Cheekys aka The Bosslady ~ and wow things have gotten crazy around here I kinda feel like when I was young and had too much to drink and needed to put one foot on the floor!
This last year we had HUGE growth. I started this baby in 2011 and that was only because I knew I wanted to do something in my tiny town and I didnt want it to be a laundry mat. And in Jan of this year we did as much business as the entire year of 2014. Each month we have increased at least 20 to 100% in growth. We have had to get new machines for printing (which led me to realize how expensive power is and how much weight an old building can hold), we have overloaded the PO [post office] in our town and have no idea what to do there, we have hired 30 plus people to help us and the list goes on and on.
So in 2016 we were featured by Inc. magazine and then shortly after I was contacted by several publishers about having a book. That contract is now signed and my writer (who is helping me a ton) shows up tonight to stay for a month. Let me tell ya writing a book is NOT at all how I thought it was. We are getting contacted constantly about TV shows, reality TV, movies and all kinds of stuff. They just cant believe that we have this business in such a small town and that its grown the way that it has.
I still love all the designing aspects; the manufacturing is my all-time favorite. I LOVE to help other women and am working on a consulting/mentoring program now with a few gals. And its what I really want to do. I am hoping my book will do that for women on a budget, women who just have questions and hope it moves them. I have let a handful of women in this group read the first book proposal and it seems to be headed down the right path.
Okay, all that being said I am in a bit of a whirlwind. I still am so involved in everything down to the tissue paper we use. I am kinda overwhelmed by all this attention. I prefer to be behind the scenes I love typing but not being live or on TV. Its scary to be so vulnerable and exposed. Living up to the perception people have is hard. I am not fashionably dressed, I dont do a lot of makeup, I am in a bun most days I am overweight. I dont have loans or a line of credit, I cry like once a week (half good tears, half the time sad) this voting finals thing [for boutique of the year] has me thrown for a loop. I am sooo proud of all the girls on there and sooo many of them carry our line which makes me even more proud. So I guess my question is: how do we stay sane, stay private, how do we give our opinions without sounding like a bully or arrogant? These are the thoughts I have everyday please tell me I am not alone.
SS: | First of all can I say that you hardly wearing makeup, having your hair in a bun, and being overweight is 100% relatable and what all of us women REALLY want to see |
KWB: | I want to hug you |
GB: | I am proud of what you have accomplished and especially from a small town |
VCW: | Omgah Jessica Dawn Roberts such a freaking amazing and inspirational story. YOU are who so many of us strive to be |
LM: | I dont have any advice really but I just want you to know how happy I am to have found Cheekys |
VS: | You are so not alone!! |
You know what, girls? Its been more than a year since I wrote that post, and Im still terrified to put myself out in the world. There are things in this book I really dont want to talk about and things I am terrified for you to know. But its support like this that makes me feel like I canand that sharing my life and advice can do some good in the world. So to everyone who bought from Cheekys, wrote to Cheekys, and posted on Facebook asking for support. To all the boutique owners and the moms-in-business and the small town girls working for it every day thank you. I love you. This book is for you.
Thats the first question my publisher asked, after they said they wanted to work with me (celebration time!): Is this a business book?
Understand, I hadnt written it yet. They had read a twenty-page proposal that grew out of a small article about me in Inc. magazine titled How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand. So obviously, business was important.
But is this a business book? No. Not really.
Dont get me wrong. If you are looking for business tips, you will find them here, especially if you own, manage, or work at a small business. After all, I went from a tiny store in an even tinier town to owning and running a multi-million-dollar national brand. So I have tips, and lots of them. I have life experience, as they say. Everything I know about selling I learned in the car business. Everything I know about running a boutique I learned by trial and (so, so many) errors. Ive had to learn how to find products for nothing and make an extra twenty dollars a day to put food on the table for my kids. Ive also had to learn how to design and manufacture on an international scale, wholesale to three thousand boutiques, and manage thirty employees. In other words, Ive learned a lot.
But this isnt one of those ten things that will make your business explode books. I dont have a set of principles to unlock the secret of success, right now, in all your lifes ventures. I dont want to shift paradigms or scramble business logic. Ive never been invited to a TED Talk. They dont want someone like me. I never went to business school. In fact, I dropped out of Robert E. Lee High School in Midland, Texas, two months before graduating. My business advice works, because its had to work. I didnt have the luxury of failure.