Nelson - QuarkXPress For Dummies

QuarkXPress For Dummies

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2017 by John Wiley & Sons, Inc., Hoboken, New Jersey

Media and software compilation copyright 2016 by John Wiley & Sons, Inc. All rights reserved.

Published simultaneously in Canada

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Library of Congress Control Number: 2016957973

ISBN: 978-1-119-28598-4

ISBN 978-1-119-28599-1 (ebk); ISBN ePDF 978-1-119-28600-4 (ebk)

1. Table of Contents

At the height of its worldwide popularity, QuarkXPress had almost 4 million users. That proved too tempting a plum for the competing Adobe juggernaut not to pluck from the desktop publishing pie, so over the course of 10 years, Adobe was able to draw many graphic designers to InDesign by providing it for free in bundles with Photoshop and Illustrator. Meanwhile, Quark underwent a complete metamorphosis, changing ownership and management to become the company that created this jewel of digital publishing: QuarkXPress 2016.

Meanwhile, the publishing industry itself experienced major changes, embracing multiple ever-changing digital formats and QuarkXPress evolved along with these changes. QuarkXPress 2016 is not your fathers, mothers, or grandparents QuarkXPress: Although the program has maintained its trademark efficiency and focus on the day-to-day needs of real-world publishers, it has also become a multifunction, platform-agnostic publishing engine capable of efficiently producing documents for any medium today or that may present itself in the future.

Many graphic designers lost track of QuarkXPress, and they wonder what kind of organizations have continued to use it year after year. The simple answer is this: companies that value time and efficiency over bells and whistles. Financial organizations, pharmaceutical companies, manufacturing industries, newspapers and magazines, book publishers, multilingual publishers, and especially East Asian publishers all rely on QuarkXPress because it saves them time.

QuarkXPress is happily experiencing a resurgence of interest from publishers and graphic designers, partly because it remains efficient, practical, and elegant, but also because it combines the features of several competing programs. You can use it for most tasks that publishers habitually use Adobe Illustrator for but with a more efficient interface. (In fact, if you preferred Aldus FreeHands efficient, task-based interface over Illustrators byzantine tool-based interface, you might find yourself using QuarkXPress as if it were FreeHand!)

Another reason is cost: QuarkXPress is still sold with a perpetual license there are no monthly fees to use it, and its year-over-year cost is significantly lower than Adobes InDesign or Creative Cloud suite. And now it can convert PDF, Illustrator, EPS, InDesign, and Microsoft Office content into native QuarkXPress items a first in the industry.

Im proud to have been asked to contribute a book to this successful book series. But, dont be fooled by the series title. If you are using or considering using QuarkXPress, you are far from being a dummy. This is world-class software that will efficiently and effectively support your creative work for years to come.

The purpose of QuarkXPress For Dummies is to clearly explain the fundamentals of how to use all the tools in QuarkXPress. Whether youre new to QuarkXPress or upgrading to the latest version, you get answers to your real-world questions about how stuff works. If youre looking for a comprehensive book on how to do absolutely everything in QuarkXPress inside out, backward and wearing heels, this is not it. That book doesnt exist and if it did, it would be three times the size of this one. This book was written to QuarkXPress 2016 and should be useful to anyone using QuarkXPress versions back to 8.

To help you absorb the concepts, this book uses the following conventions:

• Web addresses appear in monofont . If youre reading a digital version of this book on a device connected to the Internet, you can click the live link to visit a website, like this: http://www.dummies.com .
• When I tell you to enter text into a field or or some other element, the text you enter appears in