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bLogging AND MARKETING
2 BOOKS IN 1:
bLogging with wordpress
(The Easy End-To-End Process Guide For Building And Managing Your First Blogging Website
Venture The World Of Marketing And Online Business In Just A Few Clicks)
AND
AFFILIATE MARKETING
(The Step by Step Definitive Guide
Learn How to Drink Mojito on a Beach while Your Money Works for You in the Background! )
ROBERT G. PRICE
Table of Content BLOGGING WITH WORDPRESS
Table of Content AFFILIATE MARKETING
bLogging with wordpress
The Easy End-To-End Process Guide For Building And Managing Your First Blogging Website
Venture The World Of Marketing And Online Business In Just A Few Clicks
ROBERT G. PRICE
WordPress is a web-publishing software designed for people to publish content online: news, blogs, photos, products, documents, events, or 1,001 other things.
Because it allows you to manage your content, youll often hear it called a Content Management System or CMS.
It was created by Matt Mullenweg and Mike Little in 2003. Matt was a student from Texas, and Mike was a developer from England.
Both of them are still involved in WordPress today, although Matt is seen as the figurehead and makes many of the key decisions about the future of WordPress.
Matt owns a company called Automattic, which runs WordPress.com and many other WordPress related services.
WordPress is run by Matt, who is assisted by volunteers from around the world and Automattic employees.
Does this mean that a lot of work on WordPress is done for free? Yes, but thats not the whole story. Many of the volunteers also work for businesses that provide WordPress services. Companies, both large and small, allow their employees to spend some of their work hours contributing to WordPress.
Nothing! Its an open-source product that makes it 100% free. The software is free to use and free to download.
There are also many free features available. You can find designs that people have created and are giving away. You can also find free shopping carts, calendars, contact forms, and much more.
With all this said, there are still many companies that make a living by selling products for WordPress. If youd like a very impressive design or feature, there are companies that sell them, typically for a price between $5 and $500.
Yes, the WordPress logo is the letter W inside a circle. The name itself is normally spelled with an uppercase P, so its WordPress.
WordPress is always changing, and theres only one version of WordPress that you should be using at any given time. When a new version is released, the previous version becomes obsolete. You should always make sure you are running the latest version.
This may come as a surprise if youve used other website software before because most of the web software has several different versions available at any given time.
Heres an example of how WordPress versions are released:
WordPress 5.0 December 2018
WordPress 5.1 February 2019
WordPress 5.2 May 2019
WordPress 5.3 November 2019
WordPress 5.4 March 2020
In the future, more versions will be released on a regular basis, but dont let that put you off. New versions of WordPress are like the new versions of cars. This years Toyota, Ford, or Honda might have small improvements or tweaks over last years model, but its instantly recognizable as the same car. Youll have little problem moving from one to the other.
The key concepts of WordPress dont change, and in this book, were going to focus on those key concepts. After youre finished, youll hopefully be able to pick up a site using any version and use it successfully.
So, why should you choose WordPress instead of many other options for building a website? Here are some of the best reasons:
- Its easier. I cant promise that your WordPress experience will be 100% frustration-free. There will be some moments when youre stuck and wish youd taken up knitting instead. However, WordPress is much easier than most of the other types of website software, and really theres not very much to learn. Once youve mastered the basics in this book, you can go out and build great WordPress sites.
- Its quicker. WordPress provides you with many ready-built features. If you want a new site design or add a calendar or shopping cart to your site, you can often do it with just a few clicks. It may take a few days or even weeks to build a really great WordPress site, but youll be able to develop and launch more quickly than with many alternatives.
- Its cheaper. Building a WordPress site is unlikely to be completely cost-free because, at a certain point, you may need to spend some money. You may have purchased this book or other training, and you might buy a new design or feature for your site. A good WordPress site may cost you between a few dollars and thousands of dollars at the top end. However, commercial alternatives to WordPress often cost tens or hundreds of thousands of dollars.
- It has more options. If youd like extra features on your WordPress site, https://wordpress.org/plugins/ is the place to go. There you can find tens of thousands of options. For example, if youd like a calendar, there are over 980 options, and if youd like a slideshow, there are around 885 options. All of those numbers will have probably risen by the time you read this, so there really are a lot of choices. However, at some point, you may have to hire a developer if you have very unusual or specific requirements.
The simple answer to this is a lot of people!
Its often estimated that more than one in every four websites in the world uses WordPress.
WordPress is not only used by a very large number of websites but also by some very high-profile organizations.
Governments: Many national and regional government sites use WordPress. In the United States, the Library of Congress and the state of Wyoming both use WordPress. One particularly high-profile government site is http://sweden.se , the official website for Sweden, which is shown here.
The main website for the U.S. president also uses WordPress: http://whitehouse.gov .
Corporations: WordPress powers many businesses, entertainment, and news websites and can handle large amounts of traffic. One great example is the shipping company UPS, whose WordPress site at http://longitudes.ups.com is shown here.
Media: Leading newspapers in many countries use WordPress. One of the most popular of these is the news site, Time. Their website at http://time.com is built in WordPress, as shown here.
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