Praise for Your First Year in Network Marketing
New network marketers read this book! The Yarnells, multi-million dollar income earners with twenty years experience, provide a comprehensive operational structure outstanding content and over 200 specific recommendations to profitably survive your first year and build a long-term business foundation. Im recommending this book to all of my network marketing students.
Charles W. King, professor of marketing, University of Illinois at Chicago, seminar leader, UIC Certificate Seminar in Network Marketing
A highly original work from two people who have dedicated themselves to the personal enhancement of network marketing distributors worldwide.
Lou Tice, author, chairman, lecturer, and co-founder of the Pacific Institute, Inc.
The Yarnells are insightful, educated teachers in the world of network marketing. This book is a joy to read!
Kay Smith, Nu Skin Blue Diamond, one of ten inductees in the International Network Marketing Directorys Hall of Fame
Everyone involved in, or even considering becoming involved in, network marketing should read this book. The Yarnells uncanny ability to not only perceive but offer helpful solutions to the myriad of obstacles that beset all who attempt to succeed in this industry make it an invaluable aid.
Greg Martin, CEO of ShapeRite Concepts Ltd.
Mark and Rene are two of the most powerful leaders in our industry. Their commitment to the success of others and their courage to speak their hearts and minds have transformed the lives of hundreds of thousands. Study this book!
Richard B. Brooke, chairman and CEO of Oxyfresh Worldwide, Inc.
ALSO BY THE AUTHORS
By Mark Yarnell
Self-Wealth (PaperChase Press, 1999)
Power Speaking (PaperChase Press, 1994)
By Rene Reid Yarnell
The New Entrepreneurs Audio Program (Quantum Leap, 2000)
The New Entrepreneurs: Making a Living
Making a Life through Network Marketing (Quantum Leap, 1999)
The Encyclopedia of Network Marketing (Quantum Leap, 1995)
Mark Yarnell would like to dedicate this book to his daughter, Amy.
Rene Reid Yarnell would like to dedicate this book to our parents:
Lin and Helen Harrington and Duane and Patsi Yarnell
for leaving traditional jobs behind to live the life of entrepreneurs and
inspiring us to follow in their footsteps.
And to our children:
Chris Grove and Amy Yarnell
who intend to carry this entrepreneurial gene into the next millennium.
Hopefully, they will spread this spirit and touch far more lives than we did.
Three generations of family love have been the driving force behind the many financial, emotional, and spiritual blessings we have enjoyed during our shared lives together.
We are at that very point in time when a 400-year-old age is dying and another is struggling to be borna shifting of culture, science, society, and institutions enormously greater than the world has ever experienced. Ahead is the possibility of the regeneration of individuality, liberty, community, and ethics such as the world has never known, and a harmony with nature, with one another, and with the divine intelligence such as the world has never dreamed.
DEE HOCK
Founder of Visa
CONTENTS
Ignoring the Rejection Rocket
Make rejection your ally instead of your enemy.
Avoiding the Management Trap
Reinforce self-sufficiency rather than dependency.
Dodging the Depression Torpedo
Maintain enthusiasm in spite of the inevitable setbacks.
Blocking the False Expectation Tank
Win through integrity rather than exaggeration.
Attacking the Warm List Warhead
Overcome your reluctance to offer a quality lifestyle to family and friends.
Fending Off the Scatter Bomb
Stay focused amidst all the distractions.
Eluding the Meeting Mines
Avoid the pitfalls of counterproductive meetings.
Unloading the Plug-In Pistol
Recruit and train your own people instead of depending on others.
Deflecting the Executive Explosion
Recognize the upside and downside of corporate executives joining MLM.
FOREWORD
A s a business reporter and self-help writer, I have been researching and writing about the network marketing industry for eight years. During this time, I have had the privilege of interviewing some of the top leaders in the industry, and listening as they revealed their hardest won and most closely held success secrets. Yet I have never found a richer lode of hard-edged, practical information on network marketing than I did between the pages of Your First Year in Network Marketing by Mark and Rene Yarnell. I learned more from reading this book than I have during all the years that I have spent exhaustively researching the MLM industry.
Of course, I am hardly surprised by the books high quality. From the first time I ever spoke with Mark Yarnell, I knew that he was a master communicator. Many of the heaviest hitters in network marketing become surprisingly inarticulate when you try to get them to explain the nuts and bolts behind their success. But Mark has always possessed the unique ability to summarize and encapsulate his business wisdom in easy-to-swallow nuggets, delivered with humor and drama, and honed with a keen and subtle intelligence. The stories and insights that Mark imparted to me, through many fascinating interviews, played a big part in making my book Wave 3 the success that it eventually became.
It is clear from reading Your First Year in Network Marketing that Rene Yarnell is cut from the same cloth as her remarkable and talented husband. Together, they make an unbeatable team. These two have been through the wars together. In Your First Year in Network Marketing, they write with brutal candor of the bad times as well as the good, imparting to readers an unusually balanced picture of what it really means to work an MLM business and what it really takes to succeed.
You wont find any loose talk in this book about getting rich quick. The Yarnells made their millions the hard way. Their formula for success is severe and merciless. It demands strenuous work and superhuman persistence. But for those who stick it out, it offers the realistic hope of genuine financial freedom.
This is a book that every first-time networker needs to read. It shows you exactly where the pitfalls lie and how to avoid them. And it does so in language that anyone can understand, reinforcing each point with inspiring, real-life anecdotes. For those networkers who take their business seriously, Your First Year in Network Marketing is, quite simply, indispensable.
Richard Poe
Author of Wave 3 and The Wave 3 Way to Building Your Downline
ACKNOWLEDGMENTS
M any thanks
To Richard Kall, for being, undoubtedly, the finest mentor and upline anyone in network marketing could have. We love you.
To John Fogg, for creating Upline magazine and for persevering long enough in a highly competitive industry to see his dream become a reality, and in the process, uplifting many people who would otherwise be living lives of mediocrity. We appreciate you.
To the publishers of Success magazineespecially Duncan Andersonfor believing in us enough to print our articles on this industry at a time when no other periodicals were willing to risk telling the truth about our remarkable profession. We thank you.