TheSOLOTYPE
CATALOGof4,147DISPLAY
TYPEFACESDan X. SoloDover Publications, Inc. New York Copyright 1992 by Dan X. Solo. All rights reserved. The Solotype Catalog of 4,147 Display Typefaces is a new work, first published by Dover Publications, Inc., in 1992.
DOVER SERIES This book belongs to the Dover Pictorial Archive Series. You may use the letters in these alphabets for graphics and crafts applications, free and without special permission, provided that you include no more than six words composed from them in the same publication or project. Certain elements displayed on pages 32, 56, 65, 79, 87, 107, 118, 122, 145, 168, 188 and pages 204 through 230 are trademarks and must not be reproduced without the trademark holders permission. However, republication or reproduction of any letters by any other graphic service, whether it be in a book or in any other design resource, is strictly prohibited. Library of Congress Cataloging-in-Publication Data Solo, Dan X. Solo. p. cm. (Dover pictorial archive series) Includes index. eISBN 13: 978-0-486-14406-1 1. eISBN 13: 978-0-486-14406-1 1.
Type and type-foundingDisplay type. 2. PrintingSpecimens. 3. Alphabets. Title. II. II.
Title: Solotype catalog of four thousand one hundred forty-seven display typefaces. III. Series. Z250.5.D57S654 1992
Manufactured in the United States by Courier Corporation
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Americas only monster type shop
Oh! sacred shades of Moxon and Van Dijke, of Baskerville and Bodoni! what would ye have said of the typographic monstrosities here exhibited? It was 1825 when London printer Thomas Hansard penned that protest against the rapidly changing field of typography. For 350 years, printing had subsisted almost entirely on romans, italics and blackletters.Then quite suddenly, as the century turned to the 1800s, decorative and display types of every conceivable variation began to appear. By 1900, everything that could be designed had been, leaving to the twentieth century only the task of refinement.
Nineteenth century types were long forgotten when we began collecting in 1942. We thought then,as we do now, that types that arent being used are more interesting than those that are. We like the vibrant energy of these faces. Hansard may have considered decorative and display types "monstrosities but we think they are all that keeps typography today from being dreadfully dull. In the end, it is the graphic artist with good design sense and the resources of a shop like Solotype who will successfully fight the look-alike curse. In this catalog you will find an excellent selection of new and old display types, many of which would be hard-to-find elsewhere.
We hope you will delight in their use as we do. SOLOTYPE TYPOGRAPHERSHard-to-find Display Types and Optical Special Effects 298 Crestmont Drive Oakland, California 94619
Phone (510) 531-0353 Fax (510) 531-6946 Always closed in OctoberIf you read the next two pages and still want to deal with us, we were meant for each other.SOLOTYPE
3 Reasons You May Not Want to Deal With Solotype. 1. We are not a full service type shop. No body type and very few production services. Just good deadlines and a big bag of special effects tricRs. 2.
Orders are taken in turn. No one elses work is ever pushed in ahead of pours. Works both ways though. When tl?e sliop is fully booked you may have to wait an ejctra day. 3. because our work is produced optically rather than by computer, there are no instant revisions.
Those who know what they want are usually pleased, but those who want to make little changes until they see something they like will have to go to the end of the line. 3. Our focus is national. Local customers must deal with us on the same basis as everyone else. No over-the-counter orders ever. A word about quality. Laser printouts of modern computer types are wonderfully clean, with flawless edges and sharp corners. A word about quality. Laser printouts of modern computer types are wonderfully clean, with flawless edges and sharp corners.
By contrast,our hard-to-find faces are from original sources,not ComputerLand show occasional hiccups and heartbeats. Some customers find this unacceptable. So, if perfection of edge quality is more important than the interesting letterforms we offer, please dont order from us. We wouldnt want you to be disappointed. Who we are, what we do, and who we do it to. We are a small band of dedicaied craftspeople whose entire focus is good headline typography and special effects. Nothing more, and certainly nothing less.
We work the old way, optically, without computers. This gives us access to a remarkable archive of hard-to-find types gathered from all over the world during our annual October type hunts. We work best for those who try to understand our limitations and our strengths. Were good but were not perfect. Dedicaied nit-pickers and the chronically unhappy should probably seek elsewhere. Weve been collecting type for half a century, and providing headlines and special effects for most of that time.
Hundreds of type buyers use us regularly with complete satisfaction. We hope this catalog will encourage you to join them, if you havent already. Sincerely, on behalf of a great casi of characters.
MEMO FROM DAN X. SOLO, PROPRIETOR:
Solotype is always closed for the month of October. Solotype is probably the only type shop in the world that shuts down for an entire month each year to hunt for more type. Every October we head out to some part of the world that we believe may have interesting types in hiding.
Do we find them? You bet we do! Literally hundreds of the revivals on the market today are directly traceable to our efforts. We hope you will agree that the inconvenience of our October closing is worth the result. Placing your order is easy Most orders reach us by fax or phone, and the rest by overnight express or mail. Local customers note: No over-the-counter orders, no exceptions. Turn-around time is fast Orders for a headline or two reaching us by noon our time (3 p.m. on the east coast) will normally go out the same day.
Large orders will go out the next working day. Optical effects usually go out the next working day, but could take longer. We try to keep you informed of delivery schedules.
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