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Amy Jen Su - Own the Room: Discover Your Signature Voice to Master Your Leadership Presence

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Find your signature voice
People are drawn to and influenced by leaders who communicate authentically, connect easily with people, and have immediate impact. So how do you become one of them? How can you learn to own the room? This book will help you develop your leadership presence.
According to Amy Jen Su and Muriel Maignan Wilkins, leadership presence is the ability to consistently and clearly articulate your value proposition while influencing and connecting with others. They offer a simple and compelling framework, as well as practical advice about how you can develop your own personal presence.
No matter where you sit in an organization, you can own the room if you are able to do two things well: first, demonstrate your authentic value and distinction, and second, connect to others in a positive way. Leaders who are able to be authentic while connecting with and impacting others have what the authors call a signature voicea means of self-expression that is uniquely and distinctly their own. Once you discover and express your own signature voice, youll be ready to take your leadership presence to the next level.
Filled with real-life stories and examples, Own the Room demystifies the concept of presence and gives you the tools you need to identify and embrace your unique leadership voiceand have a greater impact on the world around you.

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OWN THE ROOM

DISCOVER YOUR SIGNATURE VOICE TO MASTER YOUR LEADERSHIP PRESENCE

OWN THE ROOM

AMY JEN SU

MURIEL MAIGNAN WILKINS

HARVARD BUSINESS REVIEW PRESS
Boston, Massachusetts

Copyright 2013 Amy Jen Su and Muriel Maignan Wilkins

All rights reserved

Printed in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

The web addresses referenced in this book were live and correct at the time of the books publication but may be subject to change.

Library of Congress Cataloging-in-Publication Data

Su, Amy Jen.

Own the room : discover your signature voice to master your leadership presence / Amy Jen Su and Muriel Maignan Wilkins.

pages cm

Includes bibliographical references.

ISBN 978-1-4221-8393-9 (alk. paper)

Leadership. I. Wilkins, Muriel Maignan. II. Title.

HD57.7.S82 2013

658.4092dc23

2012041298

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

To my parents, Neil and Lilly Jen, for their unconditional love and sacrifices, which have made so much possible in my life. Their imprint has deeply influenced all in my life, including this book.

Amy Jen Su

To my favorite superheroesArden, Noah, and Gabifor sharing the power of presence with me through their love, laughter, and loyalty.

Muriel Maignan Wilkins

CONTENTS

ACKNOWLEDGMENTS

We are immensely grateful to a number of individuals, without whom this book would not have come to be. First and foremost, a tremendous thank-you to Amy Gallo, who elegantly played the role of outside editor, relationship counselor, facilitator, reality checker, and friend in the most seamless, gracious way possible. She was indispensable in bringing this book to life. We are fortunate to have worked with our wonderful Harvard Business Press editor, Jeff Kehoe, who helped us shape the ideas and vision we had for this book. His invaluable guidance and continued enthusiasm for the project kept us energized throughout the writing process. We would be remiss not to mention our literary agent, Giles Anderson, who reached out to us after reading our Harvard Business Review blog and provided countless pieces of advice as we navigated the book process.

We have amazing coaching clients. Every day we feel honored to work with them and humbled by their commitment to being the best leaders they can be. We are grateful to each of them for sharing their journeys and allowing us into their worlds. They often say that they learn from us, but they are the true teachers. We also thank the sponsors of each of our coaching clients, who provided honest and insightful feedback that helped crystallize the Signature Voice framework, best practices, and tools.

We are grateful to all of the participants in our Signature Voice training programs. Over very short periods of time, they open themselves up to our coaching and feedback and this new way of seeing their leadership presence. We thank them for the honesty and candor they bring to these programs. The anecdotes, questions, and thoughts that theyve shared over the years pushed our thinking and deepened our understanding of what it means to have leadership presence.

While we have partnered with many client organizations, there are a few in particular that we need to acknowledge for believing in us and pioneering the Signature Voice training and coaching programs in their organizations: Mary Lyons and the original PRTM team; Katy Strei, Carole Tilmont, and the whole Med-Immune Leadership Development team; Mary Ellen Joyce and Marina Augoustidis at Brookings Executive Education; Keisha Berkely at the National Institutes of Health; the Leadership Development and HR team at Freddie Mac; and Jane Brock-Wilson and the team at Berkshire Partners. A special thank-you to our colleagues and friends Kathy Gallo of the Goodstone Group and Laura Daley, who generously supported us early on to broaden the reach of our Signature Voice work.

This book would not have been possible without the amazing selfless support of the rest of the Isis Associates team. All of our Isis colleagues have touched this project and us in tremendous ways: Pam Krulitz, for her constant willingness to brainstorm and talk about the Signature Voice model and engage in mutual learning; Nina Bowman and Erin McCants Parker, for drinking the Kool-Aid and joining the team to support our growth; Amber Romine and Steve Kullback, who demonstrated commitment to learning the ins and outs of the Signature Voice model and facilitating the training at numerous client sessions; Jenny Sheehan, our executive assistant extraordinaire, who always manages to say the right thing and take the right step to create order out of chaos; and to Emily Sopha, our operations manager, who has supported Isis and this book in so many countless ways.

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