Joseph Straubhaar - Media Now: Understanding Media, Culture, and Technology

DavenportLaRoseStraubhaarM E D I A N O WTenth EditionTenthEdition Understanding Media, Culture, and T MEDIA NOW echnology To register or access your online learning solution or purchase materials for your course, visit www.cengagebrain.com.Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203 9781305950849_cvr_hr.dpc.indd 1 02/09/16 8:18 AM M e d i aN o wCopyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

WCN 02-200-203 This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN, author, title, or keyword for materials in your areas of interest. Copyright 2018 Cengage Learning. Copyright 2018 Cengage Learning.

All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203M E D I AN O W Understanding Media, Culture, and Technology TENTH EDITION JOSEPH STRAUBHAAR University of Texas, Austin ROBERT LAROSE Michigan State University LUCINDA DAVENPORT Michigan State University Australia Brazil Mexico Singapore United Kingdom United States Copyright 2018 Cengage Learning.

All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203Media Now: Understanding Media, Culture, 2018, 2016, 2014, 2013, 2012 Cengage Learning and Technology, Tenth Edition WCN: 01-100-101 Joseph Straubhaar, Robert LaRose, and Lucinda Davenport ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means Product Director: Monica Eckman graphic, electronic, or mechanical, including but not limited to photocopying, Product Manager: Kelli Strieby recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Content Development Manager: Janine Tangney Section 107 or 108 of the 1976 United States Copyright Act, without the prior Senior Content Developer: Jessica Badiner written permission of the publisher. Marketing Manager: Jillian Borden Senior Content Project Manager: For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 Andrea Wagner For permission to use material from this text or product, Senior Art Director: Marissa Falco submit all requests online at www.cengage.com/permissions. Manufacturing Planner: Doug Bertke Further permissions questions can be emailed to IP Analyst: Ann Hoffman permissionrequest@cengage.com. IP Project Manager: Kathryn Kucharek Production Service: Lumina Datamatics, Inc.

Library of Congress Control Number: 2016945590 Compositor: Lumina Datamatics, Inc. ISBN-13: 978-1-305-95084-9 Cover Designer: Red Hangar Design Cengage Learning 20 Channel Center Street Boston, MA 02210 USA Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local office at www.cengage.com/global. Cengage Learning products are represented in Canada by Nelson Education, Ltd. To learn more about Cengage Learning Solutions, visit www.cengage.com. Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com. Printed in the United States of America Print Number: 01 Print Year: 2016 Copyright 2018 Cengage Learning.

All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203B R I E F C O N T E N T SPART ONE Media and the Information AgeCHAPTER 1 The Changing Media 1 CHAPTER 2 Media and Society 24 PART TWO The MediaCHAPTER 3 Books 54 CHAPTER 4 Print and Digital Newspapers 75 CHAPTER 5 Magazines 112 CHAPTER 6 Recorded Music 131 CHAPTER 7 Radio 158 CHAPTER 8 Film and Video 185 CHAPTER 9 Television 214 CHAPTER 10 The Internet 251 CHAPTER 11 The Third Screen: Smartphones and Tablets 287 CHAPTER 12 Video Games 313 CHAPTER 13 Public Relations 337 PART THREE Media IssuesCHAPTER 14 Advertising 363 CHAPTER 15 Media Uses and Impacts 397 CHAPTER 16 Media Policy and Law 442 CHAPTER 17 Media Ethics 471 CHAPTER 18 Global Communications Media 501 v Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203Copyright 2018 Cengage Learning.

All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203C O N T E N T S Preface xix About the Authors xxv PART ONE Media and the Information AgeCHAPTER 1 The Changing Media The Media in Our Lives 1 Media Then...Media Now 2 Media in a Changing World 3 Merging Technologies 4 Changing Industries 5 Technology Demystified: A Digital Media Primer Changing Lifestyles 7 Your Media Career: Room at the Bottom. Room at the Top Shifting Regulations 9 Rising Social Issues 9 Changing Media Throughout History 10 Media & Culture: A New Balance of Power? Pre-Agricultural Society 11 Agricultural Society 11 Industrial Society 12 Information Society 12 Changing Conceptions of the Media 14 The SMCR Model 14 Types of Communication 16 What Are the Media Now? 19 Summary & Review 21 Thinking Critically about the Media 23 Key Terms 23 CHAPTER 2 Media and Society Understanding the Media 24 Media Then...Media Now 25 Media Economics 25 Mass Production, Mass Distribution 26 The Benefits of Competition 27 Media Monopolies 28 Your Media Career: Media Scholar The Profit Motive 31 How Media Make Money 33 From Mass Markets to Market Segments 34 New Media Economics 35 Critical Studies 37 Political Economy 37 Feminist Studies 39 vii Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.

WCN 02-200-203 Ethnic Media Studies 40 Media Criticism 41 Media & Culture: Postmodernism Diffusion of Innovations 43 Why Do Innovations Succeed? 44 How Do Innovations Spread? 44 What Are the Medias Functions? 45 Media and Public Opinion 46 Gatekeeping 46 Agenda Setting 47 Framing 48 Technological Determinism 48 The Medium Is the Message 48 Technology as Dominant Social Force 49 Media Drive Culture 50 Summary & Review 51 Thinking Critically about the Media 53 Key Terms 53