Bruno Martins - The Secrets to Charisma and Personal Magnetism: Learn a hidden energy tradition to become magnetically attractive and vitally alive (Personal Magnetism Series Book 1)

The Secrets to Charisma and Personal Magnetism

Learn a Hidden Energy Tradition to Become Magnetically Attractive and Vitally Alive

by Bruno Martins

http://www.CharismaSchool.com

Copyright Bruno Martins 2016

All rights reserved. No part of this book may be reproduced, copied, stored, or transmitted in any form or by any means graphic, electronic, or mechanical, including photocopying, recording, or information storage and retrieval systems without the prior written permission of the author, except where permitted by law.

Table of Contents

As you talk and communicate with others, you may feel an invisible energy running through your interactions. You feel it when you interact with negative friends and become negative afterward. You feel it when you interact with happy and enthusiastic friends and absorb their motivation. It s like their emotions are contagious. Yet, this is much more than a psychological phenomenon; it s an often ignored exchange of energies that takes place in each communication. It can be influenced and controlled.

This is not a straightforward scientific fact. Indeed this energy is ignored, or even denied, by the vast majority of the population, yet for a minority of successful people, it s firmly established as a reality and something used to their own advantage. The beauty of it is that you don t need to believe it in order to benefit from it. All you need is to understand the principles, practice the exercises, and you ll be able to reap the benefits whether you believe it or not.

Using this energy to forward your own influence is called Personal Magnetism, or Charisma, and it was studied by many authors in the early XX century and late 1800 s. Edmund Shaftesbury, a popular personal magnetism author, defines personal magnetism as an art by which a person is enabled to control those within reach of his voice, eye or touch (Shaftesbury, 1888). On the same note, William Walker Atkinson (using his pseudonym of Theron Q. Dumont), defined it as: the strong, peculiar, but little understood power, force or influence, exerted by certain individuals, in varying degrees, by the means of which other persons are attracted to, controlled by, dominated, or influenced by the individual possessing the power; a form of mental influence exerted by certain individuals over those with whom they come in contact with. (Dumont, 1913).

By reading this book you can attain a better understanding of how to create and generate this personal magnetism and charisma. In the first part of this book you can understand its definition, what it is exactly, its attributes and how it works. In the second part of the book you are introduced to the Four Pillars of Charisma: what you need to have in order to develop it.

The disbelief in the possibility of acquiring charisma and personal magnetism has prevented many of us from considering it a subject worthy of study, development and training. Nonetheless, there are many popular men and women who possess this gift with a highly developed degree of intuitive understanding. Their multi leveled success proves this as a real gift.

It has been surprising to discover throughout the interviews and analysis we have done with over 200 charismatic men and women, that every single one of them acknowledged their spark and influence was acquired and not something they were born with. They mentioned how they had to work for it and, in many cases, how hard it was. It seemed that there wasn t a roadmap to get there. Each of them developed their magnetism in their own unique ways based on personal strengths and weaknesses. Nonetheless there seems to be a set of teachings that consistently created charismatic and magnetic men. These were not easily accessible and were found buried between layers of useless information and dis-information. Hence, a working method was created to fit our everyday modern lives and needs.

This is not a practice book, nor a full training. It s not the right medium for it. The development of personal magnetism is very hard to accomplish without a qualified teacher guiding you along and correcting the problems that inevitably show up. The goal of this book is to introduce you to a way of developing charisma, to allow you to glimpse the possibility of actually transforming yourself into a magnetic man or woman capable of influencing those around you.

Charisma, as a personal quality, is often surrounded by a certain aura of mystery. It s hard to define, since, unlike other traits, it doesn t have a concrete form neither specific behavioral definitions.

We can define what honesty is. Truthfulness, sincerity, frankness, integrity, among other characteristics. An honest person is honorable in his/her principles, intentions and actions; he/she is upright and fair. But how can you define charisma and a charismatic person?

If we ask 100 psychologists, academics or sociologists, the definition would always be different. It ll also depend on the background of the person giving it. A psychologist will, most likely, give a different definition than a sociologist.

To keep things clear, in this book, we re not going to discuss charisma in the sociological way which focuses mostly on the charismatic authority concept. We re not even discussing charisma using psychological constructs which focus mostly on the behavior of a charismatic person. This book s goal is to define and think about charisma in a way that can be useful for you and me; the everyday man or woman who wants to improve his/her life.

Here are four definitions of charisma from different dictionaries:

A spiritual power or personal quality that gives an individual influence or authority over large numbers of people.

A rare personal quality attributed to leaders who arouse fervent popular devotion and enthusiasm.

A personal attractiveness or interestingness that enables you to influence others.

Extraordinary power and appeal of personality; natural ability to inspire a large following.

A power, a personal quality or a natural ability; this is the definition of charisma taken from the dictionary. You can recognize those who have it, but you can t say exactly what it is. You can only state that it s a rare personal quality or appeal of personality.

Maybe some will deny the spiritual quality or extraordinary power because they don t believe in it. That s their belief. The fact no one can deny is the existence of an unexplained quality which, in certain people, is viewed as attractive.

Often times it is better to define something by saying what it s not. Especially with such an elusive concept as charisma, it s particularly important to clear some misunderstandings surrounding it.

a) It s not a physical or genetic trait

Some authors defend charisma as a physical or genetic trait, like the height or eye color, physical attractiveness, in the sense that we need to be born with it. We disagree.

We consider charisma a personal quality or even a spiritual quality, and as such, it can be developed. If we think about it: a thief can become honest, and an honest man can become a thief. There are also many cases of people who were never spiritual before, yet they developed their own spiritual qualities later in life, through practices of spiritual disciplines like Yoga, Tai-Chi and similar doctrines. We place charisma in this category. Since its a personal quality and a spiritual quality, it can be developed with the right intention, the right effort and the right tools.

b) It doesn t exist by itself