Jason Vale aka The Juice Master has been described as one of the UKs leading authorities on health, addiction, and juicing.
After turning his own life around with the help of a freshly extracted juice programme, he set out on a mission to Juice the World; a mission he still firmly holds today. His books have sold over 2 million copies and have been translated into many languages. He has spent the last fifteen years working spreading his message to people from every corner of the globe.
The contents of this book should be used as a general guideline only. Nothing in this book should be taken as medical advice or diagnosis, and you should always consult with a qualified medical practitioner before starting any weight-loss programme, or if you have any concerns about your health. The author and the publishers do not accept any responsibility for any loss or harm that may occur from your use or misuse of this book or your failure to seek appropriate medical advice.
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First published as 7lbs in 7 Days: Super Juice Diet by HarperThorsons 2006
Also published as 7lbs in 7 Days: The Juice Master Diet
This edition published 2012
Jason Vale 2006, 2012
Cover layout design HarperCollinsPublishers Ltd 2014
Cover photographs Shutterstock.com.
Jason Vale asserts the moral right to be identified as the author of this work
A catalogue record of this book is available from the British Library
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Source ISBN: 9780007929085
Ebook Edition OCTOBER 2009 ISBN: 9780007348565
Version: 2018-05-14
Contents
Juicing has changed my life beyond all recognition. I know its a clich when people say this or that changed their life, but I can say with total confidence that without juicing my life would be radically different from what it is today.
Before I got into juicing I used to smoke 4060 cigarettes a day; I liked my drink (as they say); I was more than partial to the odd bit of junk(ie) food, and, as a result, I was also fat. On top of that I had severe asthma to the point where I had to use both the blue and brown inhalers and was having 1016 puffs a day on them. I also developed eczema, mild acne, bad hay fever, and very, very severe psoriasis. In short, I wasnt exactly in the best of health and my energy levels were often right through the floor.
I am now in the fortunate position of being free from smoking, drinking, and junk food. My asthma has vanished, my eczema and acne have gone, my psoriasis has cleared by over 95%, and I am no longer overweight. In fact, on the health front Im one happy camper!
I am now also lucky to be able to help people who find themselves in a similar position to the one I was in. Since the launch of my first book, Slim for Life: Freedom from the Diet Trap, I have been blessed with tens of thousands of letters and e-mails from all over the world from people who have made incredible changes to their health and lives.
My previous book, Turbo-Charge Your Life in 14 Days, exceeded all expectations when it reached number three on Amazon.co.uk (Harry Potter took the first two spots). It was written about in virtually every magazine as well as being discussed on TV and radio to the extent that several radio hosts followed the program themselves and reported on their progress to the listeners.
The success of that book led to some of the most amazing letters about life-changing experiences I have ever hadfrom people who not only lost an amazing amount of weight but, more importantly, who found that their lives had changed for good, and not just for the two weeks. They had set out to do a quick 14-day plan to lose some weight and get a little healthier, only to find that their eating habits and lifestyle changed for good.
This was exactly what I had in mind with the 7 lbs in 7 Days program, but the impact this book has had throughout the world has taken everyone by surprise. It hit the number one slot of all books on Amazon.co.uk and even knocked The Da Vinci Code off the top spot. It has been translated into many languages and it was even reported that Sarah Jessica Parker, Drew Barrymore, and Jennifer Aniston have all done what is now being called the Juice Master Diet. I have no idea if they actually did the plan, but many celebrities have known about the weight-loss and health power of freshly extracted juice for years. The Juice Master Diet has been talked about on television and radio in many parts of the world and even many in the medical profession now recommend the program. In January each year tens of thousands of people from all over the world do the Juice Master Diet at exactly the same time in what is called the Worlds Biggest Juice Detox. We all jump on social networking sites and people share their incredible transformations. You simply wont believe how stupidly good you will look and feel in such a short time. I realize you should under-promise and over-deliver, but there are now well over a million copies of this book out in the world, and I have personally read and seen the truly breathtaking results. This is why I have 100% confidence in the program, both as a healthy rapid weight loss tool and, perhaps more importantly, as a health program. Its also why I am excited that it has finally come to the good ole US of A. The UK now has the undesirable title of being the Fattest Nation in Europe, but here in the US you are now one of the world leaders in this subject. Not only is obesity a major issue here, but I have never seen so many commercials for so many medical drugs on TV as here in the States. Americans now take so many drugs for so many different illnesses, including obesity, that if you picked up the average Joe walking down the street and shook him he would rattle! This simply cannot be right and cannot be the way for 21st-century living.
Diets Dont Work Do They?
I realize that the title of this book7 lbs in 7 daysmay have lured many people into looking for some kind of quick fix, but I know that if you read the book and follow all of the instructions, it will be a catalyst to a lifelong change.
I have already been rapped for using the word diet on the front cover of this book, but thats the publishernot me! I did argue my case over and over again: after all, the first chapter in my first book, Slim for Life, is all about why diets dont work, but here I am with a book that contains a title with the word diet in it. I suppose that in order to get your message to the people who need it most you sometimes have to compromise along the way, and the title of this book is one of those compromises.