We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Andrew J. Elliot is Professor of Psychology and Director of the Approach-Avoidance Motivation research group at the University of Rochester.
Mark D. Fairchild is Associate Dean of Research and Graduate Education of Rochester Institute of Technologys College of Science, and Director of the Program of Color Science and Munsell Color Science Laboratory.
Anna Franklin is a Professor in the School of Psychology at the University of Sussex and Director of the Sussex Colour Group.
Andrew J. Elliot, Mark D. Fairchild, and Anna Franklin
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Cambridge University Press 2015
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First published 2015
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Library of Congress Cataloguing in Publication data
Handbook of color psychology / edited by Andrew J. Elliot, Mark D. Fairchild, and Anna Franklin.
pages cm
Includes bibliographical references.
ISBN 978-1-107-04323-7
1. Color Psychological aspects. I. Elliot, Andrew J. II. Fairchild, Mark D.
III. Franklin, Anna, 1979
BF789.C7H36 2015
152.145dc23
2015010755
ISBN 978-1-107-04323-7 Hardback
Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party internet websites referred to in this publication, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate.
Contents
Andrew J. Elliot, Mark D. Fairchild, and Anna Franklin
Mark D. Fairchild
Andrew Stockman and David H. Brainard
Karl R. Gegenfurtner and Robert Ennis
Gerald H. Jacobs
Don Dedrick
Marc H. Bornstein
John L. Barbur and Marisa Rodriguez-Carmona
Michael A. Webster
Neil R. A. Parry
Paul Kay
Jules Davidoff
Anna Franklin
Anna Wierzbicka
Ian Watts
John B. Hutchings
Martin Stevens, Lina Mara Arenas, and Alice E. Lown
Michael S. Wogalter, Christopher B. Mayhorn, and Olga A. Zielinska
Li-Chen Ou
Brian P. Meier
Karen B. Schloss and Stephen E. Palmer
Anya Hurlbert and Angela Owen
Charles L. Folk
James P. Higham and Sandra Winters
Adam D. Pazda and Tobias Greitemeyer
Joanna M. Setchell
Markus A. Maier, Russell A. Hill, Andrew J. Elliot, and Robert A. Barton
Ian D. Stephen and David I. Perrett
Charles Spence
Mark S. Rea and Mariana G. Figueiro
Christoph Witzel and Thorsten Hansen
Michael D. Robinson, Tianwei Liu, and Jessica L. Bair
Garrett M. Johnson
Jamie Ward
Figures
Tables
Contributors
Lina Mara Arenas Department of Zoology, University of Cambridge and Centre for Ecology and Conservation, College of Life and Environmental Sciences, University of Exeter
Jessica L. Bair Department of Psychology, North Dakota State University
John L. Barbur Department of Optometry and Visual Sciences, City University London
Robert A. Barton Department of Anthropology, Durham University
Marc H. Bornstein Child and Family Research, National Institute of Child Health and Human Development, USA
David H. Brainard Department of Psychology, University of Pennsylvania
Jules Davidoff Department of Psychology, Goldsmiths, University of London
Don Dedrick Department of Philosophy and Department of Psychology, University of Guelph
Andrew J. Elliot Department of Clinical and Social Sciences in Psychology, University of Rochester
Robert Ennis Department of Psychology, University of Giessen
Mark D. Fairchild Program of Color Science, Rochester Institute of Technology
Mariana G. Figueiro Lighting Research Center, Rensselaer Polytechnic Institute
Charles L. Folk Department of Psychology, Villanova University
Anna Franklin School of Psychology, University of Sussex
Karl R. Gegenfurtner Department of Psychology, University of Giessen
Tobias Greitemeyer Department of Psychology, University of Innsbruck
Thorsten Hansen Department of Psychology, University of Giessen
James P. Higham Department of Anthropology, New York University
Russell A. Hill Evolutionary Anthropology Research Group, Department of Anthropology, Durham University
Anya Hurlbert Institute of Neuroscience, Newcastle University
John B. Hutchings School of Design, University of Leeds
Gerald H. Jacobs Department of Psychological and Brain Sciences, University of California, Santa Barbara
Garrett M. Johnson Apple Inc. and Program of Color Science, Rochester Institute of Technology (USA)
Paul Kay Department of Linguistics, University of California, Berkeley, and Department of Linguistics, Stanford University
Tianwei Liu Department of Psychology, North Dakota State University
Alice E. Lown Department of Zoology, University of Cambridge
Markus A. Maier Department Psychologie, Ludwig-Maximilians-Universitt Mnchen
Christopher B. Mayhorn Department of Psychology, North Carolina State University
Brian P. Meier Department of Psychology, Gettysburg College
Li-Chen Ou Graduate Institute of Applied Science and Technology, National Taiwan University of Science and Technology
Angela Owen Institute of Neuroscience, Newcastle University
Stephen E. Palmer Department of Psychology, University of California, Berkeley
Neil R. A. Parry Centre for Hearing and Vision Research, Institute of Human Development, University of Manchester and Vision Science Centre, Manchester Royal Eye Hospital, Central Manchester University Hospitals NHS Foundation Trust, Manchester Academic Health Science Centre, Manchester