Whitney Keyes - Propel: Five Ways to Amp Up Your Marketing and Accelerate Business

PRAISE FOR PROPEL

Whitney deftly describes the full spectrum of strategies and tactics available to todays savvy marketers, including how and when to use them andjust as importantlywhen not to. The host of practical tips and real-world examples she shares will allow anyone to sharpen their marketing approach to more effectively engage customers and drive bottom-line results.

Caroline Boren, managing director of Loyalty Marketing and Customer Advocacy for Alaska Airlines

In our marketing-saturated culture, finding new ways to get your message heard is increasingly difficult. Fortunately, with this book, Whitney provides many practical, manageable, and effective methods for making marketing work for your business. It is a great read and reflects the authors passion and expertise.

Norman Guadagno, managing director, Wire Stone

In Propel, Whitney Keyes does what few business authors manage to do: make marketing accessible and results-driven for busy change-makers who are tired of theoretical concepts that fail to attract customers, reach goals, or increase revenue. In her practical and punchy way, she focuses readers on clear action steps and offers fantastic real-world case studies to bring her points home. This book will spark ideas for anyone from a Main Street store owner to a Fortune 500 marketing executive. Wake up, business gurus: Keyes is the new experienced voice in town, offering a fresh, practical guide that turns strategy into real results.

Maria Ross, creator of and chief strategist for Red Slice, and author of Branding Basics for Small Business

Propel is like a breezy lunch conversation about how to promote a business, generously sprinkled with case studies, quotes, and anecdotes. These stories clearly illustrate well-known marketing principles and serve them up in easily digestible bites. The chapters on extending your reach through the media and partnerships alone make this book worth the read.

Robbin Block, marketing strategist, Minding Your Business host, public speaker, and author of Social Persuasion

If you want fanatical fans and evangelist customers, you absolutely must read this book. Whitney lays out the proven formula used by breakthrough startups and the biggest corporations on earth. A must-read for every entrepreneur.

Joe Abraham, founder of bosiDNA.com and author of Entrepreneurial DNA

Whitney distills complex marketing concepts into easy-to-apply ideas that make the reader want to jump into action with their marketing! Chock full of examples and know-how, Propel guides the reader to zero in on the marketing activities that will build the business, and to confidently know what would be a waste of time.

Juliet Sander, marketing instructor at the University of Washington, and founder of Sander Brand Culture

Whitney Keyes has created the blueprint for marketing success. Propel arms and empowers every businessperson with the tools, tactics, and actionable plans to accelerate their marketing efforts. She has done a phenomenal job at giving the reader clarity on how to implement proven processes to help them with their marketing dilemma. I agree 100 percent with Whitney in that marketing never stops; everyone is in one businessthe business of marketing. This book is concise and gets to the point. Marketing is not a spectator sport; you have to be in the game and on the field with a plan and a playbook. Propel provides you with everything you need to win in todays fast-paced marketing game. Buy it, read it, and then take massive action to propel your marketing efforts and your bank account!

Eric Taylor, founder and chief collaboration officer of Eric Taylor Consulting Group and best-selling author of Mastering the World of Selling

No matter what business you are in and what marketing strategy you have or have not committed to, Whitney brilliantly covers all the bases, outlining practical step-by-step tools and offering insightful case studies to show you what you can do to accelerate your business. The engaging modular structure allows you to move around in the book and find what is relevant to you. The Marketing Mindset questions at the end of each chapter provide clear and concise summaries, inspiring you to turn realizations into tangible action steps. I highly recommend Propel to anyone who wants to develop and market their brand.

Angela Heise, integrative trainer and coach

This book brings clarity to the questions about branding and marketing and tie nicely to Law of Likability #1the law of authenticity. In her book she takes a collaborative approach to getting ahead by teaming up with everyone from customers and competitors to the media.

Michelle Tillis Lederman, author of The 11 Laws of Likability and CEO of Executive Essentials

As an organizing and productivity expert, I love that Propel is full of simple, effective, easy to implement action steps. Marketing often overwhelms me, but this book walks me though everything I need to know with very relatable stories. I cant wait to implement these principles!

Stacey Anderson, publisher of Getting Organized magazine

FIVE WAYS TO

AMP UP YOUR MARKETING
AND ACCELERATE BUSINESS

WHITNEY KEYES

Foreword by Maggie Winkel,
Director of Merchandising for Nike, Inc.

Copyright 2012 by Whitney Keyes

All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.

PROPEL
EDITED AND TYPESET BY KARA KUMPEL
Cover design by Wes Youssi/M80 Branding
Printed in the U.S.A.

To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press.

The Career Press, Inc.
220 West Parkway, Unit 12
Pompton Plains, NJ 07444
www.careerpress.com

Library of Congress Cataloging-in-Publication Data

Keyes, Whitney.

Five ways to amp up your marketing and accelerate business / by Whitney
Keyes ; foreword by Maggie Winkel.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-60163-233-3 -- ISBN 978-1-60163-578-5 (e-book) 1. Marketing. 2. Internet marketing. 3. Branding (Marketing). 4. Customer relations. I. Title.

HF5415.K4643 2012

658.8--dc23

2012016829

To my incredible family and friends, wonderful colleagues, and all of the remarkable clients and students Ive met over the years.

Acknowledging the good that you already have in your life is the foundation for all abundance.

Eckhart Tolle

This book wouldnt be in your hands without a great deal of support and encouragement from many people. Im especially grateful to the individuals Ive named in every chapter who were willing to share their stories. Here are a few more people who helped me along the way to turn initial ideas into a final manuscript:

Absolutely essential: The Minas Keyes clan

Amazing agent: John Willig

Brilliant advisors: Stacey Anderson, Michael Brasky, Michael Coy, Michelle Craig, Elisabeth Dale, Barbie Hull, Waverly Fitzgerald, Peggy Fischer, Elaine Long, Barb Minas, Karri Patton, Angie Ramos, Maria Ross, Mayna Sgaramella McVey, Penny Whisler, Maggie Winkel, and Soon Beng Yeap