Dvorah Lansky - Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online

"The author always has the greatest amount of passion and enthusiasm for his or her particular book. As an author, you have to take that passion and use it to propel you forward to look for opportunities to tell people about your book." Terry Whalin, Publisher Intermedia Publishing GroupCopyright 2011 by D'vorah LanskyAll rights reserved. No part of the contents of this work may be reproduced or retransmitted in any form without the permission of the publisher.June 2011ISBN 978-0-9651975-9-5Published by:Desktop Wings Inc.700 East Walnut StreetPerkasie, PA 18944215-453-9312www.desktopwings.com To Auntie Gail,Thank you for all your love and support and for spurring me on to such a high standard of excellence! "The pages of Book Marketing Made Easy are packed with practical ideas. Read carefully, and then repeatedly take action to apply the skills to your book. D'vorah Lansky is a skilled teacher who knows these strategies because she practices them."
W. Terry Whalin , author of Jumpstart Your Publishing Dreams www.TerryWhalin.com"If you think online book marketing is nothing more than Facebook, Twitter, and LinkedIn, D'vorah Lansky will blow your mind. Add to that a really cool section on repurposing existing material into new revenue streams, a ton of specific resources, and a clear, accessible style, and you get a must-read for any author who'd like to actually be successful."
Shel Horowitz , author of Grassroots Marketing for Authors and Publishers www.GrassrootsMarketingforAuthors.com"New and established authors will find a wealth of practical advice for online book promotion in this well-organized book. The in-depth chapter on teleseminars is a real gem."
Dana Lynn Smith , author of The Savvy Book Marketer Guides www.SavvyBookMarketer.com"D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information. It contains inside scoop that I have not found anywhere else. A 'must-have' for the serious publisher."
Brian Jud , author of How to Make Real Money Selling Books, and Beyond the Bookstore www.BookMarketingWorks.com"Marketing is an essential skill for every author who dreams of making a living with their writing. The challenge is not knowing where to begin. Enter Book Marketing Made Easy . Covering numerous highly applicable online marketing strategies, Book Marketing Made Easy will benefit any author who wants to sell lots of books, gain visibility, and be viewed as the 'go to' expert. In addition to marketing know-how, readers will learn proven systems to create multiple streams of revenue in simple to apply ways. D'vorah Lansky's Book Marketing Made Easy is a 'must-have' for any author serious about being an author."
Kathleen Gage , Book Marketing Expert and Internet Marketing Advisorwww.KathleenGage.com"Dvorah Lansky has put it all together in her new book, Book Marketing Made Easy . She gave me, a book coach who teaches these strategies, some great "ah-has" such as her inspiring interview techniques in her chapter on teleseminar promotion. Talk about easy! My book sales went way up after I experienced these techniques first-hand, when D'vorah interviewed me as part of her teleseminar series! This book can help you monetize your teleseminars too."
Judy Cullins , author of LinkedIn Marketing: 8 Best Tactics to Build Book and Business Saleswww.BookCoaching.com"Brilliant! Book Marketing Made Easy is a perfect take-you-by-the-hand how-to guide for selling more books faster. Get it, read it, and use it; you will sell more books while simultaneously increasing your fame."
Daniel Hall , Author, Speaker, and Marketer Extraordinairewww.RealFastBook.com"In Book Marketing Made Easy , D'vorah Lansky provides readers with a wealth of practical, easy-to-use tips and guidance. This down-to-earth manual is an essential tool for any author approaching online nonfiction book promotion."
Beth Kallman Werner , Founder and President, Author Connections, LLCwww.AuthorConnections.com Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers. Charles W. Eliot, Author, 1834-1926 Authors write books to fulfill many dreams: dreams of sharing their wisdom, dreams of transforming the world, dreams of becoming famous, and dreams of inspiring their readers. It is easy for an aspiring author to fantasize about appearing on a famous talk show, selling millions of copies of her book, riding in black limousines to meet with movie producers, and spending happy hours autographing books for adoring readers.These dreams and visions give authors the fortitude to write books. Writing isn't easy. It requires long hours of hard work, facing your fears of judgment and rejection, and the humbling experience of having an editor point out all your grammatical errors. If authors did not have those dreams and visions of success to propel them forward, they would quit and the world would be lessened from the loss of their book.As a publisher and book consultant, I see authors struggle with one area above all others: book marketing. Many tell me that they would rather write another book than market the book they just completed. This is understandable. Book marketing can be overwhelming, especially to first time authors.In Book Marketing Made Easy , D'vorah Lansky provides an invaluable service for authors by explaining how to use the Internet to market your book. She does this by providing clear, step-by-step instructions that remove overwhelm and confusion, replacing them with knowledge and confidence. She teaches you how to market your book online. When you finish reading this book, you will believe that you can market your book, and that belief is the cornerstone of successful book marketing.When you follow the advice in this practical and clear guide, you will be able to take concrete action to market your book online without spending a fortune on hiring others to promote your book for you. While you may decide to expand your book marketing efforts in the future, every author can benefit from following these simple steps to build an Internet presence for your book.Let me encourage you to read this book with an open mind and a curious nature. Explore all the different options offered to you, and start working with the ideas that appeal to you the most. Plan to build your marketing over time, just as you wrote your book one page at a time. By taking daily marketing action, as D'vorah so wisely advises, you'll be able to build momentum and create sustainable sales for your book.Your book is valuable. It provides wisdom, information, and knowledge that is unique because it is filtered through your life experiences. There are readers who are waiting for your book to solve their problems and enhance their lives.Please take the actions required to get that wonderful book of yours into the hands of those readers. When you follow the steps in this book, you will be well on the way to transforming the world with the wisdom in your book.To Your Book Marketing Success, Lynne Klippel Best-Selling Author, Publisher, and Book Consultantwww.BusinessBuildingBooks.com Congratulations, it is an incredible accomplishment to write and publish a book. Marketing your book is just the next step in the process. In Book Marketing Made Easy, we will examine the key facets of online book marketing as a way to bring you more exposure, more book sales and more clients.You may ask, "Whose primary responsibility is marketing, and why?" Many of us assume that our publisher is going to market our book, but publishers release many books each season and need to be selective as to where they allocate their time and resources. When it comes down to it, no one has as much interest in seeing a book succeed as the author. Unless you are a best-selling author, or your publisher sees the potential for you to become one, you are on your own when it comes to marketing your book, for the most part.The reason why so many authors do so many readings, book signings, and interviews is that they realize the importance of getting in front of their audience, to share the message of their book. It is a form of propulsion, either self-imposed or at the request of their publisher or agent. These authors are physically spreading their passion and enthusiasm into the marketplace.In this book, we will focus on powerful yet simple, online book marketing strategies. You will discover the secrets that successful authors use to market their books online. In Book Marketing Made Easy you will learn how to: